Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion, and professionalism needed to support business and consumer market programs assist with administrative functions and communications to conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
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Newresume.docx
1. Guimei Ouyang
Tel: 641.451.3282
Fairfield, IA
echo0738@gmail.com
Innovative, versatile and creative marketing and advertising MBA scholar with the skills, passion and professionalism
needed to support business and consumer market programs assist with administrative functions and communications to
conduct detailed market research. Through being able to understand the wider picture, earned a reputation as someone
offers a pro-active approach and is recognized as being results driven and a hard working team player with expertise in:
• Product planning and market research • Vender and customer communication
• Determining marketing objectives • Maintaining customer databases
• Understanding web-based marketing • Multi-tasking expertise
• Advertising planning • Competitor benchmarking
• Event planning and execution • Promotional and sales materials
Multilingual Fluent in English, and Chinese
PROFESSIONAL EXPERIENCE:
International Admissions Chinese Marketing Liaison 3/2016
Maharishi University of Management, Fairfield, Iowa.
Work with Vice-president of Asian Expansion to research opportunities in the Chinese market. Generate and
translate promotional materials for Chinese market. Managing daily planning and project management, analyzing
reports and proposals, develop Chinese marketing research and analysis.
● Investigate,researchand prepare reports on key marketing issues and undertake market research, competitor analysis,
statistical and trend analyses as directed.
● Develop a library of images,student, alumni and staff profiles along with videos for use across a wide range of media
and publications to reflect our course, departments and the university in general in China.
● Contribute to Chinesesocialmedia accounts by creating andpromotingunique andengaging content that maximizes the
positive exposure of the University across these platforms.
● Work effectively with staff within the University and external media organizations and other agencies to identify
opportunities that raise the public relations profile of the University in China.
● Network with careerofficers,schooland colleges,externalorganizations/agents and relevant individuals forthe purposes
of maximizing the effectiveness of the communications, marketing, and promotional activity undertaken by the
marketing office for the Chinese market.
● Coordinate efforts with MUM Marketing and collaborate with other University departments to develop marketing
campaigns and strategies that appeal to the Chinese market.
Office Assistant/MBA Internship 6/2015 to 12/2015
Maharishi University of Management, Fairfield, Iowa.
Managing daily planning and project management, analyzing reports and proposals, conducting research and
providing feedback to the Executive Team in leading health and happy university, which develops breakthrough
solutions that restore balance
● Managed Executives calendar and daily meetings schedule
● Handled day-to-day email correspondence
● Scheduled team meetings and conference calls, planned business trips and made travel reservations
2. ● Occasionally translated from Chinese into English and revert verbally and in writing
● Assisted with the coordination of marketing projects
● Conducted research and provided analysis and recommendations based on the findings
● Developed Power Point Presentations
● Kept track of information and filed relevant data
● Assisted the management team with other urgent administrative duties
Senior Marketing & Administrative Manager 1/2013 to 4/2014
SAMSUNG COMPANY, Changsha, China
Managed the marketing and administrative functions for leading cell phone service industry by foreseeing needs
and exceeding customer expectations, handling complex and anticipating developments in a fast paced
environment, which providing world class customers service for continued sales growth of the company.
● Managed and supervised a highly effective and efficient team of 10 personnel providing marketing, sales,
promotions, and customer service.
● Authored corporate communications, captured, interpreted, and transcribed high-level meetings, and
established effective storage and retrieval system for all company data.
● Provided managerial skills for all logistics and equipment inventory management, determined safety stock and
re-order points, and communicated orders to ensure on time delivery.
● Developed successful sales promotions that achieved 80% closing sales ratio.
● Interviewed potential employees and trained the new hires.
Successfully raised $500,000 in international funding for East Eco-Village Program 1/2015 to
3/2015
CLOUD FORTUNE CENTER LLC
Business consultant while pursing MBA program, doing business plan making and risk analysis for CFC to grow
eco-village project, expand market.
● Made a business plan with program financial and risk analysis,raised money around 500,000 dollars
from investors.
● Negotiated with TN solar panel company, get 15% discount on purchase solar panels.
● Marketing: created a Wechat (a Social platform, like facebook) public platform to publicize East Eco -
village, get 10000 followers within 1 month.
Lyloness Conference Organizer 4/2015to 5/2015
FAIRFILED COMMERCIAL CENTER, Fairfield, Iowa
Conference Organizer while pursing MBA program for reducing mortality rate of Fairfield small businesses and
promoting the health and happiness of all people, and help small businesses sustainability.
● Systematized and structured community based conference center to market and advertise
organizational efforts throughout Iowa.
● Achieved 20% increase of Lyloness membership by determining marketing objectives and
spearheading promotional advertising campaign.
● Prioritized organizational functions, managed business time deadlines, prepared conference-
meeting agendas, and coordinated meeting schedules.
Project Manager Assistant 4/2014 to 8/2014
Hunan Provincial Department of Commerce, Changsha, Hunan Province, China
3. ● Managed communication and meeting with investors.
● Developed new investment project to improve local economic.
● Developed and maintain up-to-date project accurately reflecting the development budget, financing plan,
cash flow and projected schedule.
● Managed projects through all phases of development (project proposal, cost estimates and budget,
timelines and schedules)and coordinate regularly with the finance department to ensure project costs are
within budget.
● Prepared project reports periodically for presentation to management, board and subcommittees,
potential funders, and other stakeholders
EDUCATION:
M.B.A., Sustainable Business, Maharishi University of Management, Fairfield, IA, 2015
B.A., Business Administration, Hunan International Economic University,Changsha,China
2014
PROFESSIONAL AFFILIATIONS:
ECO planet participant, and Enlightened Leadership Program member
COMPUTER SKILL:
Excel with Pivot Tables ∙ Powerpoint ∙ Acces
AWARDS:Student President for 7 years.
Prize for Best Organizer (Hunan International Economics University, China 2014)
REFERENCES: Professional references available upon request.