1. CANAN ŞAHBAZ
Dulkadirogullari sokak Mehtap A apt. No:27 D:2 Arnavutkoy - Besiktas - Istanbul
(530) 401-1460 ~ sahbaz.canan@gmail.com
Birth of Place: Brussels, BELGIUM
PROFILE
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Accomplished senior advertising/marketing director with broad marketing experience, encompassing
strategic planning, qualitative & quantitative research, above the line and below the line
advertising, public relations, creative development, media planning & buying, sales promotion,
visual merchandising, interactive marketing, and sports marketing with the ability and skill set to
provide creative, innovative, enthusiastic, and forward-thinking leadership in a team environment. Focused
on achieving continuos, improved business performance. 10 + years of experience on both agency and
client side. Known for strengthen companies to lead in competitive markets and for delivering innovative
concepts and strategies. Effectively manage and communicate the sales cycle process from client to
agency. A true team player and disciplined hard worker. Excellent negotiation skills with third parties.
RELATED EXPERIENCE
HEDEFFİLO
CORPORATE &MARKETİNG DİRECTOR 01/2011-
GROUPAMA, Istanbul 07/2008 – 2010
Group Manager
• Launched the brand in Turkish market. Directly communicated with head office (France) in order to align and
adapt the overall brand communication strategy for local market. After thelaunch in the local market, in one
month a 22% raise in sales recorded.
• Developed a local brand communication strategy. Defined priorities, organized, and worked in team
environment and as a liaison to personnel to determine the marketing communication needs.
• Reported directly to CEO. Presented all communication strategies and needs in board meetings.
• Fully in charge of all communication budget; above the line, below the line, public relations, interactive and
media planning & buying.
• Dealt directly with celebrities and television programs regarding budget, agreements, and contracts.
• Responsible for or defining, managing, and delivering communication strategies in line with marketing, internal,
public, and internal channel departments’ needs.
• Conducted due diligence studies, developed strategic business plans, and instituted operating infrastructures.
• Managed a team of four communication specialists in house. Also in charge of communication third parties such
as above the line and below the line advertising agencies, public communication & relation companies, and
media planning & buying agency. Fully in charge of contracts and negotiations with all communication third
parties.
• Interviewed, hired, trained, developed, and managed creative and account executive department staff in all
aspects of design and client relations.
• Created a positive and motivated work environment.
GREY Worldwide, Istanbul-TURKEY 11/2006 – 06/2008
Account Director
• Managed all marketing and communication activities & strategies for the following brands simultaneously: Bank
Pozitif, Nokia, Ulker, and C Menkul
• Coordinated client relations. Set the yearly communication budgets with clients. Always stayed on the yearly
budgets.
• Created advertising and marketing strategies for the brands and sub-brands according to each brand’s
marketing and communication strategies.
• Launched “Aklımda Fubol Kalbimde Turkiye” campaign for †lker within six months. The national soccer team̈
sponsorship project was a great success for †lker. The sports marketing project raise the brand’s image.
• Interviewed, hired, trained, developed, and managed creative and account executive department staff

2. in all aspects of design and client relations.
FCB Advertising Company, Istanbul 02/2004 – 01/2006
Account Director
• Managed all marketing and communication activities & strategies for the following brands simultaneously: Pınar
Su, Schwarzkopf, Kraft
• Coordinated client relations. Set the yearly communication budgets with clients. Always stayed on the
yearly budgets.
• Created advertising and marketing strategies for the brands and sub-brands according to each
brand’s marketing and communication strategies.
• Builded the “Yaşam Pınarı” brand from scratch. Defined the brand marketing and communication
strategies with client.
• Worked closely with dealers to communicate the brand’s overall communication strategies. Trained the
personnel for sales promotions and visual merchandising placements.
• Interviewed, hired, trained, developed, and managed creative and account executive department
staff in all aspects of design and client relations.
ADMAN Advertising Company, Istanbul 06/1999 – 02/2004
Account Director
• Managed all marketing and communication activities & strategies for the following brands
simultaneously: Rozi, Çanakkale Seramik, Serasen, Carrefour, Carrefour Optic, Championsa
• Directed all phases of business operations including strategic planning, financial management, client
acquisition/retention, and marketing.
• Coordinated client relations. Set the yearly communication budgets with clients. Always stayed on the yearly
budgets.
• Created advertising and marketing strategies for the brands and sub-brands according to each brand’s
marketing and communication strategies.
• Builded the “Biz Kadınlar Farklıyız” communication strategy from scratch for the Rozi brand. Defined the brand
marketing and communication strategies with client.
• Launched Championsa brand in Turkish market. Developed and maintained the relationships with
imaging of the brand.Worked on selling and pricing strategies; successfully developed them. Maintained the
major accounts relations and promote them.
• Interviewed, hired, trained, developed, and managed creative and account executive department
staff in all aspects of design and client relations.
EDUCATION
• The University of ISTANBULB.S. - French Literature, September 1998
• Lycée Français Saint Benoît d’Istanbul, 1995
• Dame de Marie, Brussel -Belgium, 1986-1994
LANGUAGES / COMPUTER SKILLS
• Native in Turkish, fluent in French and English.
• MS Office Suite (Word, Excel, Power Point, Outlook).