Under the proper guidance of Prof. Sameer Mathur, IIM Lucknow.

1. TOYOTA CASE STUDY
CHAPTER 13
SETTING PRODUCT STRATEGY

2. TOYOTA HAS COME A LONG WAY
IN ITS NEARLY 80 YEAR HISTORY

3. HOW TOYOTA MAKE IT OUT…AND JUST FLEW
AWAY
HOW TOYOTA JUST FLEW
AWAY?

4. •Customization
•Reliability
•Features

5. • 51 Manufacturing Units In 26 Nations Across
• It Pay Attention To Market Needs And Demands And Act Accordingly.
• Nineteen Car Models, Which Are Further Broken Down Into Different
Categories.

6. TOYOTA CO-BRANDINGTOYOTA CO-BRANDING

7. Launched Lexus Coach editions, Toyota Tundra –Terminator, Sienna –ET and
Echo –Roxy models.

8. ADVERTISEMENTADVERTISING

10. SERVICES OWNED BY
TOYOTA

12. So, has Toyota done the right thing by manufacturing a brand for all?

13. OFCOURSE , IT HAS INTEGRATED ITS ASSEMBLY PLANTS AROUND THE WORLD INTO A SINGLE GIANT NETWORK THAT
CAN CUSTOMIZE CARS FOR LOCAL MARKETS AND SHIFT PRODUCTION.

14. TOYOTA IS INTRODUCING NOW A HYBRID ELECTRICAL VEHICLE WHICH WILL SURELY MAKE EVERYONE SHOCK.

15. TOYOTA HAVE CONSISTENTLY RANKED HIGH IN QUALITY AND RELIABILITY.

16. Toyota should try to gain the trust of the consumers through
innovation and delivering superior quality.

17. Build Company image associated with continuous improvement and
superior quality.

18. NOW TOYOTA IS OVERTAKING GENERAL MOTORS TO BECAME THE
WORLD’S LARGEST CARMAKER.

19. TOYOTA SOLD ITS 4 MILLIONTH UNITN IN 2012 AND PLANS TO
CONTINUE TO INNOVATE HYBRIDS.

20. SUMMARY
•Toyota became the market leader due to its philosophy of continuous
development. It made products to suit the needs of different segment of
the market.
•Also took cultures into account for advertising campaigns and that
made it a success.
•However, it sacrificed quality for growth and soon failed and had to
suffer huge losses.
•In the long run, continuous improvement and quality control are
important factors.

21. DISCLAIMER
This presentation was created by Talha Naeem, BIT MESRA during an
internship under Prof. Sameer Mathur, IIM Lucknow.