This is a research paper that i have worked in Feb 2008.
I have taken a sample size of 300 people of diverse back ground. For detail look at it.
Please do drop your comments.
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
This is a research paper that i have worked in Feb 2008.
I have taken a sample size of 300 people of diverse back ground. For detail look at it.
Please do drop your comments.
WHY DID TATA NANO
Positioning, Branding, psychographic, Tata Nano.
SWOT Analysis
1. Strengths
2. What made the brand weak? Weaknesses
3. Threats in the SWOT analysis of Tata nano.
Factors & Failure
The Positioning Failure
Psychographic Factors
Conclusion
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Hi All, We have analyzed the positioning of Tata Nano (Kellogg School of Management Case Study)... We have looked into the current sales trends as of 2015... We have proposed an unique positioning... Hope you will appreciate.
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Tata Nano: Consumer's Post Purchase Behavior CorporationIvan Giovanni
Tata Nano: Consumer's Post Purchase Behavior Corporation, disampaikan pada mata kuliah Marketing Management, Airlangga University, membahas teori disonansi pasca pembelian
Case Study of Marketing the Nissan Micra and Tata NanoHimanshu Arya
This is the Case Study on the Marketing the Nissan Micra and Tata Nano. Basically in it we've tried to use how the social media helps in the marketing.
RATAN TATA
Two-wheelers - with the father driving, the elder child standing in front and the wife behind holding a baby - is very much the norm in this country. In that form two-wheelers are a relatively unsafe mode of transporting a family. The two-wheeler image is what got me thinking that we needed to create a safer form of transport The two-wheeler image is what got me thinking that we needed to create a safer form of transport.
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launched in 2008, Abdul Matlub Ahmad, the chairman of the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh, had ordered four of them from the first series.
Now, he's back with a business proposal, which might revive Nano's future prospects.
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3. This case Explorer
• How Tata Motors, India's largest automobile company, developed the
Nano, the world's cheapest car.
• The case focuses on the translation of Mr Rattan Tata's (chairman of Tata
Motors) vision of a safe affordable car for the masses.
• The case raises questions around breaking the price-quality barrier .
• New market strategy.
• Recommendation .
11-08-2014 3
4. Property
• Tata seats on 108billion assets .
• Leading Automotive maker in Asia .
• Tata DoCoMo Communication .
• Tata steel.
• Owns British Luxury brand Land rover and jaguar
• But for TATA it not easy to make The people’s car which is affordable for all
type of people.
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5. MARKET OF SMALL CAR’S
• Ford Model T American Peoples car($21000) .
• Volkswagen German Peoples car ($11000).
• Next Tata Nano Indians people car
• Nano cost around Half of these cars .
Volkswagen
Beetle
Ford Model T
11-08-2014 5
6. • 2003cheapest car in India Maruti Suzuki 800 $4200
• Plan to make cheap car which cost around $2100
• Suzuki chairman Doubt’s quality of car
• Mr Suzuki comments that “This is not possible”
• After launch event Mr Suzuki comments that “Nano is not even a Car”
• Its important to prove wrong to Suzuki and bring The peoples car in Indian
market.
11-08-2014 6
7. Factory
• 2007 singur Kolkata.
• Tata began its production but
Local people protest
• Farmers complained that the state
communist government forcibly took
their land to give to Tata.
• With the help of the opposition parties,
protester opposed to the land
acquisition .
• Mr Rattan Tata Waits around 2 years
after that he Shutdown Plant in West
Bengal .
11-08-2014 7
8. SANAND PLANT
Next plant
While TATA struggles in their pet project one person
came .
The Prime minister of India approached him and
promised to provide all support needed for Tata to move
the plant form Singur to Sanand.
Finally, Tata decided to move to Sanand and the first
Nano rolled off the assembly lines at Sanand soon after.
• 2200km far from west Bengal
• They shift their entire production line
• Gujarat Sanand (450hecter land)
Mr.Modi & Mr.Tata
Inauguration day of Tata nano
11-08-2014 8
10. Controversy
• It opened in last summer but its not
enough production line to meet a huge
surge of early orders .
• few cars burst into flames.
• It raising fears about the Nano’s safety.
• After fire incident there has been strong
word-of-mouth negative publicity towards
the car.
• This effects sales of this car in India.
Nano on Fire
11-08-2014 10
11. Competitor
• Maruti Suzuki 800model Is top competitor in market.
• 3-4 yeas old used car cost around 2 to 3 lakh in India
• like Chevrolet Spark and Maruti Alto
• So Nano has to stand up in this area
11-08-2014 11
12. Tata New Market strategy
• Hence Tata Nano is only for Middle class people its new strategy to attract
youth towards car.
• So they work hard on their advertisement campaign .
• For attract youth they use
• Social media
Facebook pages
Twitter campaign
YouTube channel
• They organise Tata nano Student of the year competition all around India .
11-08-2014 12
13. Attract youth
• They use all social media campaign to spread their competition
• They receive 10,311 entries in 2 weeks .
• They Aired their finale in Channel V (India's top one of the youth channel)
• Grand finale Aired in their website and YouTube channel .
• Winner ‘s are act in Movie called Student of the year and some Lucky
competitor win Tata Nano .
• By the end they move out 7 million college in India all they talking about Nano and
their strategy worked .
• Now they use their campaign to attract youth .
• “YOU AWESOME”
• They know that youth are their biggest asset.
11-08-2014 13
14. FUTURE OF TATA
NANO
• Tata plan to Export Nano in
Indonesia, Eastern Europe
and also Brazil as well as
Southeast Asia.
• But its very hard it has to
obey all countries road
safety precaution.
• Tata plan another new model
only for abroad .
Plaxo
11-08-2014 14
15. Recommendation
• Tata Nano has been a very interesting case about studying business in
India and other emerging markets. It has seen some very interesting highs
and lows which are unique to the Indian market.
• Clean up the Brand Image – Nano first of all needs to re-establish itself as
a credible brand.
• Define a clear Marketing Strategy – Nano needs to have marketing
strategies to target its real consumer.
• Focus on Other Countries – Export Nano to Indonesia, Eastern Europe and
also Brazil as well as Southeast Asia
11-08-2014 15