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BIRLA INSTITUTE OF TECHNOLOGY-NOIDA SUBMITTED TO :- Mrs.   MENAKSHI SHARMA
SWOT ANALYSIS ON  TATA NANO “ The People’s Car”
GROUP   MEMBERS GAURAV GOEL MBA/4507/08 AMRESH THAKUR MBA/4529/08
CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FORCE BEHIND NANO “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MISSION IMPOSSIBLE-NANO
PRODUCT   FEATURES Vehicle Summary Model Basic Car Body Type Hatchback Segment A Length 3090mm Width 1485mm Height 1570mm Base Clearance 180mm Top Speed  95-100kmph  Fuel Consumption Highway 26.0 Kmpl City 22.0 Kmpl Engine  Specifications Displacement 624 cc Engine Type Petrol Rear Engine, 2 cylinder Maximum Power [email_address] Maximum Torque [email_address]
SWOT   ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
SWOT Analysis- TATA NANO
STRENGTH OF TATA NANO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESSES of TATA NANO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OPPORTUNTIES FOR TATA NANO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THREATS FOR TATA NANO
CONCLUSION ,[object Object],[object Object]
VARIOUS COLORS OF  “ THE WONDER CAR”  THANK YOU

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Swot Tata Nano

  • 1. BIRLA INSTITUTE OF TECHNOLOGY-NOIDA SUBMITTED TO :- Mrs. MENAKSHI SHARMA
  • 2. SWOT ANALYSIS ON TATA NANO “ The People’s Car”
  • 3. GROUP MEMBERS GAURAV GOEL MBA/4507/08 AMRESH THAKUR MBA/4529/08
  • 4.
  • 5.
  • 6. FORCE BEHIND NANO “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard
  • 7.
  • 8. PRODUCT FEATURES Vehicle Summary Model Basic Car Body Type Hatchback Segment A Length 3090mm Width 1485mm Height 1570mm Base Clearance 180mm Top Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl City 22.0 Kmpl Engine Specifications Displacement 624 cc Engine Type Petrol Rear Engine, 2 cylinder Maximum Power [email_address] Maximum Torque [email_address]
  • 9.
  • 10.  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. VARIOUS COLORS OF “ THE WONDER CAR” THANK YOU