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Tata Nano Environmental SWOT
INTRODUCTION

   “I observed families riding on two-
    wheeler the father driving the
    scooter, his young kid standing in
    front of him, his wife seated behind
    him holding a little baby. It led me to
    wonder for such a car which is safe &
    affordable to any middle class
    family.”
                               -   Ratan Tata
TATA
ECONOMIC FACTORS

   Opportunity
       Inflation rate: (-0.21)
       Per Capita Income
           Rs. 18,885 in year 2002-03
           Rs. 38,084 in year 2008-09
       Market share of two Wheelers is
        76.5%              Prospects
ECONOMIC FACTORS (CONTD.)

   Threats
       Fuel price hikes may prove challenging
        for Tata Nano.
       Increase in material cost like steel and
        tires
TECHNOLOGICAL FACTORS

Influence of Technology on Customers’ Lifestyle:
COMPETITION FACTORS
 Threats

 Direct Competition: Maruti Suzuki Alto, Reva
         Competition
 IndirectCompetition: Second Hand/Used
           Competition
  Car Market
 Substitutes:
  Substitutes Two Wheelers, Public transport,
  Tube Rail & Metro Rail, Auto Rickshaw
 New   entrants: Bajaj-Renault-Nissan Small
  Car, Ajanta Group Small Car, Mahindra 1.3
  lakh Rupees car, Honda Siel
LEGAL FACTORS
   Opportunities
       State Bank of India’s Loan
           11.75% for five Years
           12 % for Seven Years
       MOU with UCO Bank for financing Nano
       Agreements with 15 Banks for Loans
       100% exemption on electricity duty for
        Production of Nano
POLITICAL FACTORS

   Opportunities
       Support of Gujarat Government
CONSUMER CHOICE DECISION
           FACTORS

   Opportunities
       Affordable Price
       Small Family Car
       World’s cheapest car
       Comfortable seat for four person
       Available in both petrol and diesel
        engines
CONSUMER CHOICE DECISION
         FACTORS (CONTD.)

   Opportunities (Contd.)
       Average of 22 Kilometers per liter
       Available in three different models
           Tata Nano Standard
           Tata Nano CX (Deluxe)
           Tata Nano LX (Luxury)
PRODUCT FACTORS

   Strengths
       Small Car.
       Available with Air Condition, power
        window in Luxury model.
       Available in both petrol and diesel
        engines
       Warranty: 18 months or 24,000 km,
        whichever is earlier
PRODUCT FACTORS

   Weaknesses
       No power steering
       Used partially inexpensive polymers
        or biodegradable plastics instead of
        metal
       Lesser safety as fuel tank is right
        under the front seats.
PRICE FACTORS

   Strengths
           Model          Features           Price (Rs)
           Nano Std             -             1,23,000

         Nano Deluxe          AC              1,51,000

         Nano Luxury   AC, Power Window       1,72,000
                       and Central Locking


       There is no such car available in present
        market that comes in price lower than
        Nano
POSITIONING FACTORS

   Strengths
       USP : ONE LAKH RUPEES CAR,
              THE PEOPLE’S CAR
       World’s Cheapest car
       Common man car
       Small Family car
DISTRIBUTION FACTORS

   Strengths
       Tata Nano is a product of Tata Motors
        Ltd.
       Tata Motors already has a distribution
        alliance with Italian car maker Fiat Spa.
        Fiat to sell Tata Nano in overseas market.
       Booking of Nano can be done in 146
        cities across 29 states all over India.
CRM FACTORS
   Strengths
       Financial Bond
           Low Price car
           Cheapest Car in the world
           Value for Money
       Social Bond
           Small Family Car
CRM FACTORS                   (CONTD.)



   Strengths (Contd.)
       Structural Bond
           Tata’s good image in market
           Satisfaction of customer with Tata Indica.
       Customization Bond
           Fulfilling the latent need of middle class
            people to have a car.
CRM FACTORS             (CONTD.)



   The first three customers received their
    Nanos from none other than the chairman
    of Tata Group, Ratan Tata, this was the
    first time in the history of Indian Industry
    a customer receives the keys of car from
    the Owner of car company.
SOURCES
   www.tatanano.com

   www.tatamotors.com

   www.scribd.com

   http://www.siamindia.com/scripts/market-share.aspx

   http://www.thefinblog.com/2009/01/inflation-rates-of-india-2009.html

   http://www.rediff.com/money/2009/feb/09indias-per-capita-income-do

   http://www.dancewithshadows.com/autoindia/tata-nano-sbi-canara-ban

   http://www.tatamotors.com/nano/prefered-finance/.htm

   http://en.wikipedia.org/wiki/Tata_Nano
Tata Nano Environmental SWOT

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Tata Nano Environmental SWOT

  • 2. INTRODUCTION  “I observed families riding on two- wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder for such a car which is safe & affordable to any middle class family.” - Ratan Tata
  • 4. ECONOMIC FACTORS  Opportunity  Inflation rate: (-0.21)  Per Capita Income  Rs. 18,885 in year 2002-03  Rs. 38,084 in year 2008-09  Market share of two Wheelers is 76.5% Prospects
  • 5. ECONOMIC FACTORS (CONTD.)  Threats  Fuel price hikes may prove challenging for Tata Nano.  Increase in material cost like steel and tires
  • 6. TECHNOLOGICAL FACTORS Influence of Technology on Customers’ Lifestyle:
  • 7. COMPETITION FACTORS  Threats  Direct Competition: Maruti Suzuki Alto, Reva Competition  IndirectCompetition: Second Hand/Used Competition Car Market  Substitutes: Substitutes Two Wheelers, Public transport, Tube Rail & Metro Rail, Auto Rickshaw  New entrants: Bajaj-Renault-Nissan Small Car, Ajanta Group Small Car, Mahindra 1.3 lakh Rupees car, Honda Siel
  • 8. LEGAL FACTORS  Opportunities  State Bank of India’s Loan  11.75% for five Years  12 % for Seven Years  MOU with UCO Bank for financing Nano  Agreements with 15 Banks for Loans  100% exemption on electricity duty for Production of Nano
  • 9. POLITICAL FACTORS  Opportunities  Support of Gujarat Government
  • 10. CONSUMER CHOICE DECISION FACTORS  Opportunities  Affordable Price  Small Family Car  World’s cheapest car  Comfortable seat for four person  Available in both petrol and diesel engines
  • 11. CONSUMER CHOICE DECISION FACTORS (CONTD.)  Opportunities (Contd.)  Average of 22 Kilometers per liter  Available in three different models  Tata Nano Standard  Tata Nano CX (Deluxe)  Tata Nano LX (Luxury)
  • 12. PRODUCT FACTORS  Strengths  Small Car.  Available with Air Condition, power window in Luxury model.  Available in both petrol and diesel engines  Warranty: 18 months or 24,000 km, whichever is earlier
  • 13. PRODUCT FACTORS  Weaknesses  No power steering  Used partially inexpensive polymers or biodegradable plastics instead of metal  Lesser safety as fuel tank is right under the front seats.
  • 14. PRICE FACTORS  Strengths Model Features Price (Rs) Nano Std - 1,23,000 Nano Deluxe AC 1,51,000 Nano Luxury AC, Power Window 1,72,000 and Central Locking  There is no such car available in present market that comes in price lower than Nano
  • 15. POSITIONING FACTORS  Strengths  USP : ONE LAKH RUPEES CAR, THE PEOPLE’S CAR  World’s Cheapest car  Common man car  Small Family car
  • 16. DISTRIBUTION FACTORS  Strengths  Tata Nano is a product of Tata Motors Ltd.  Tata Motors already has a distribution alliance with Italian car maker Fiat Spa. Fiat to sell Tata Nano in overseas market.  Booking of Nano can be done in 146 cities across 29 states all over India.
  • 17. CRM FACTORS  Strengths  Financial Bond  Low Price car  Cheapest Car in the world  Value for Money  Social Bond  Small Family Car
  • 18. CRM FACTORS (CONTD.)  Strengths (Contd.)  Structural Bond  Tata’s good image in market  Satisfaction of customer with Tata Indica.  Customization Bond  Fulfilling the latent need of middle class people to have a car.
  • 19. CRM FACTORS (CONTD.)  The first three customers received their Nanos from none other than the chairman of Tata Group, Ratan Tata, this was the first time in the history of Indian Industry a customer receives the keys of car from the Owner of car company.
  • 20. SOURCES  www.tatanano.com  www.tatamotors.com  www.scribd.com  http://www.siamindia.com/scripts/market-share.aspx  http://www.thefinblog.com/2009/01/inflation-rates-of-india-2009.html  http://www.rediff.com/money/2009/feb/09indias-per-capita-income-do  http://www.dancewithshadows.com/autoindia/tata-nano-sbi-canara-ban  http://www.tatamotors.com/nano/prefered-finance/.htm  http://en.wikipedia.org/wiki/Tata_Nano