This document summarizes information about NIO, a Chinese electric vehicle company. It outlines NIO's history of being established in 2015 and launching its first SUV model in 2018. It describes NIO's focus on developing cutting-edge technology and providing excellent user experiences through its electric vehicles and complementary services and community programs. The document also notes NIO's competition includes Tesla and BYD, but that it is predicted to succeed due to its focus on users, large investments, and the huge electric vehicle market.

1. By: Nan Wang (nancywn)

2. Problem:
• prohibit to establish new independent fuel vehicle companies since 2019.1.10
• poor air quality and limited petroleum resources
• pursue better experience with vehicles and better life quality

3. Products:
• Electric vehicle
• NIO Pilot
• Nomi

4. Products:
• NIO Power
• NIO House
• NIO Service

5. Persona:
Jane
• A high-salaried office clerk
• Drives a car everyday
• Passionate about new
technology
• Attaches great importance to
quality of life

6. History:
2015 2016 2017 2018
Company established
An idea
Launched EP9,
World’s Fastest
Electric Car
Break Records
Prepare ES8
Goes public
Launched ES8, ES6

7. Leadership:
William Li
• A serial entrepreneur
Ø Bitauto Holdings Ltd
Ø NIO
• Goal: redefine the car
ownership experience

8. Financial Info:
DELIVERIES OF THE NIO ES8 SUV IN EVERY MONTH SINCE JUNE 28, 2018.

9. Financial Info(Third Quarter of 2018):
Total Revenues: $214.0 million
• representing an increase of 3,095.3% from the second quarter of 2018.
Net Loss: $409.2 million
In CNY

10. Business Model:
• Electric Vehicle

11. Business Model:
• Service

12. Secret Sauce:
• Provide the best user experience
• Develop cutting-edge technology
• Build user social circle and user ecosystem

13. Competition:
NIO Tesla BYD GM
Autopilot ✔ ✔ ✘ ✔
User
Community
✔ ✔ ✘ ✘
In-car AI
system
✔ ✔ ✘ ✔
Lifetime Free
Services
✔ ✘ ✘ ✘

14. Prediction:
Success!
Why?
• Focus on user experience
• Get investment from big companies
• Have huge market

15. References:
https://www.fool.com/investing/2019/01/10/chinese-tesla-rival-nio-beats-
its-2018-sales-guida.aspx
https://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.NIO.NYS
https://www.nio.io/blog
http://www.niocapital.com/en/staff/william-li/
https://thepassage.cc/article/102/
https://en.wikipedia.org/wiki/NIO_(car_company)
https://www.nio.io/news/nio-officially-launches-nio-es6-nio-day-2018
http://www.autodevot.com/2018/07/nio-starts-delivering-es8-electric-suvs-nomi-
ai/
https://www.marketwatch.com/story/5-things-to-know-about-the-ipo-of-nio-aka-
the-chinese-tesla-2018-08-15
https://qz.com/1482003/chinese-ev-startup-nio-is-catching-up-to-tesla-on-china-
sales/

16. Questions?