This Presentation is related with TATA Nano industries.

1. Tata Nano

2. Introduction
 The Tata Nano is a city car manufactured by Tata Motors. Made and sold in
India, the Nano was initially launched with a price tag of Rs.100,000 (US$1,500)
which was ultimately increased with time.
 -Vision
 Designed to lure India's burgeoning middle classes away from two-
wheelers, it received much publicity.
 -Mission
 Tata appears intent on maintaining a capacity to produce the car in
much larger quantities, some 250,000 per year, should the need arise.

3. Other details:
 Planning Methodology
 -Least-cost planning methodology[LCPM] is utilized
 least-cost planning (LCP) is a relatively new technique used by
economist for making rational decisions.
 Organization strategy
 -Organization strategies are established to set direction, focus effort, define
or clarify the organization, and provide consistency or guidance in response to the
environment.

4. Strategy
Marketing
strategy
-It is the fundamental
goal of increasing
sales and achieving a
sustainable competitive
advantage. It includes all
basic, short-term, and
long-term activities in
field of marketing.

6. Customers
 This car is only for middle class families, and in India more than 60%
peoples are come in the category of middle class that’s why it have
huge market and so many number of customers.

7. Competitors
 In market the maruti 800 is only the closest competitor of Tata Nano
 Reason
: Low in cost
: Same features

8. Firm structure
 The firm is organized in the formal structure. The firm use the formula of
Delegation of authority.
 Formal structure

9. Informal entities
 These entities are must for all organizations. These entities helps them for
physiological satisfaction with work.
 The firm provide job opportunities to the local workers that’s why this quality of
informal organization is automatically exist.
- Also
 It consists of a dynamic set of personal relationships, social networks communities
of common interest, and emotional sources of motivation.

10. Decision making
 Decision-making is the process of identifying and choosing alternatives based on the
values and preferences of the decision-maker.
Nano decision
 The Decision of making of Tata Nano, the world's cheapest car, manufactured by
India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-
factory price tag of INR 100,000 (about US$ 1500).
 The car was the result of a five year research and development project carried out by
Tata Nano development team. While developing the car, Tata Motors and its suppliers
constantly made efforts to reduce the costs while ensuring quality of each and every
component including engine, steering, wheels, tires, windshield washing system, gear
shifter etc.

11. Some decision making issues
» To understand the challenges in developing an innovative, cost-effective
product.
» To study the Tata Nano project with a focus on design and development
process of the car.
» To understand the efforts put in by Tata Motors to cut down the costs at
every stage of development and production of Nano.
» To analyze the challenges that Tata Nano may face in future.

12. System
 The Tata Nano car company having open adaptive system that’s why it easily
face the changes.

13. Organizational Heroes
The lower level
worker are the real
heroes.

14. Motivation
 The Tata company use two ways of motivation…
Monetary
Non-
Monetary
Happy
Employees

15. Communication process

16. Roles of Technology
 Improve Efficiency & Effectiveness
 Economical
 Helps in to increase production.