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Formulating Web and Social Media Strategy for India PSEWEB, May 2010 Bharat Gera, Web Strategy Adviser
LET ME START WITH A SHORT STORY…
EDUCATING PUSHPA Reinterpreting “Educating Rita”
"Pushpa was a bright spark from early childhood. She was born in a rural area near Hyderabad, too far away to study in the city. Certainly, much too far to study in Canada. But Pushpa was a determined person." IS BEING BORN TALENTED ENOUGH?
PUSHPA’S ASPIRATIONS AND HER PARENTS DESIRE? ? Marry Who? Can I become a web designer!
FRIENDS ADVICE PUSHPA TO PURSUE A JOB? Join an Airline Join a call centre
WHY DON’T I FIND OUT WHAT IS POSSIBLE MYSELF? Perhaps, I can find a better solution!
WIDE GROUP OF FRIENDS INSPIRE HER TO CONSIDER STUDYING ABROAD!
Hooray!!! I am on my way. CANADA, HERE COMES PUSHPA
THE WORLD IS FLATTER OR TILTED TOWARDS ASIA?
CHINA AND JAPAN LEAD ASIA, INDIA GETS CLOSER
INTERNET USAGE IN INDIA HAS GROWN From less than a million users in 1999 to 47 million users in 2009 REACHING A CRITICAL MASS AFTER A DECADE
[object Object],[object Object],Searching for higher education and joining communities for students on these sites is amongst Top 8 activities performed online. MAJOR INTERNET PROPERTIES GET SIGNIFICANT TRAFFIC FROM INDIA Most popular websites in India are :
MOBILE USAGE IS MUCH HIGHER (News as on 1 st Feb 2010) The Mobile Subscriber base in India has crossed 500 million (Source : Afaqs.com reports based on survey by Cellstrat - Feb 01 2010) Mobile internet usage is a recent phenomenon with high growth.
SMALLER TOWNS GETTING ONTO INTERNET BUS FASTER
SOCIAL MEDIA PLATFORMS IN INDIA GET SIGNIFICANT TRAFFIC
SOCIAL MEDIA PLATFORMS ARE HIGHLY POPULAR ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA – AN ERUPTING VOLCANO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA – PROTEST ON FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CELEBRITIES GET ON TWITTER, FACEBOOK Sachin Tendulkar gets 80,000 followers In 24 hrs. Amitabh Bachan Katrina Kaif, Actor
SUMMARY OF TRENDS IN INTERNET USAGE/SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Samsung Corby
FOLLOW THESE SOCIAL MEDIA GURUS FROM INDIA Influential bloggers on social media in India: Gaurav Mishra http://www.gauravonomics.com/blog/ Rajesh Lalwani Blogworks.in Rajiv Dingra Watblog Dina Mehta Mosoci See others on Twitter - bgera
EDUCATION PORTALS/BLOGS IN INDIA
ALEXA RANKING OF POPULAR EDUCATION PORTALS Bharatstudent.com ranked #44 based on traffic for India
CANADIAN UNIVERSITIES/COLLEGES NEED A BIGGER FOOTPRINT IN INDIA International students in Canada Indian Students Opting for study abroad Country   Indian Students (2009) U.S. 104,500 Australia 65000 U.K. 25900 Canada 8000 New Zealand 6040 Singapore 6500 Germany 5900 Others 22000 Source Country No. of Students China 42154 Korea 27440 USA 11317 France  8553 India 7314
SOCIAL MEDIA/WEB STRATEGY FOR INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Pseweb

  • 1. Formulating Web and Social Media Strategy for India PSEWEB, May 2010 Bharat Gera, Web Strategy Adviser
  • 2. LET ME START WITH A SHORT STORY…
  • 3. EDUCATING PUSHPA Reinterpreting “Educating Rita”
  • 4. "Pushpa was a bright spark from early childhood. She was born in a rural area near Hyderabad, too far away to study in the city. Certainly, much too far to study in Canada. But Pushpa was a determined person." IS BEING BORN TALENTED ENOUGH?
  • 5. PUSHPA’S ASPIRATIONS AND HER PARENTS DESIRE? ? Marry Who? Can I become a web designer!
  • 6. FRIENDS ADVICE PUSHPA TO PURSUE A JOB? Join an Airline Join a call centre
  • 7. WHY DON’T I FIND OUT WHAT IS POSSIBLE MYSELF? Perhaps, I can find a better solution!
  • 8. WIDE GROUP OF FRIENDS INSPIRE HER TO CONSIDER STUDYING ABROAD!
  • 9. Hooray!!! I am on my way. CANADA, HERE COMES PUSHPA
  • 10. THE WORLD IS FLATTER OR TILTED TOWARDS ASIA?
  • 11. CHINA AND JAPAN LEAD ASIA, INDIA GETS CLOSER
  • 12. INTERNET USAGE IN INDIA HAS GROWN From less than a million users in 1999 to 47 million users in 2009 REACHING A CRITICAL MASS AFTER A DECADE
  • 13.
  • 14. MOBILE USAGE IS MUCH HIGHER (News as on 1 st Feb 2010) The Mobile Subscriber base in India has crossed 500 million (Source : Afaqs.com reports based on survey by Cellstrat - Feb 01 2010) Mobile internet usage is a recent phenomenon with high growth.
  • 15. SMALLER TOWNS GETTING ONTO INTERNET BUS FASTER
  • 16. SOCIAL MEDIA PLATFORMS IN INDIA GET SIGNIFICANT TRAFFIC
  • 17.
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  • 20. CELEBRITIES GET ON TWITTER, FACEBOOK Sachin Tendulkar gets 80,000 followers In 24 hrs. Amitabh Bachan Katrina Kaif, Actor
  • 21.
  • 22. FOLLOW THESE SOCIAL MEDIA GURUS FROM INDIA Influential bloggers on social media in India: Gaurav Mishra http://www.gauravonomics.com/blog/ Rajesh Lalwani Blogworks.in Rajiv Dingra Watblog Dina Mehta Mosoci See others on Twitter - bgera
  • 24. ALEXA RANKING OF POPULAR EDUCATION PORTALS Bharatstudent.com ranked #44 based on traffic for India
  • 25. CANADIAN UNIVERSITIES/COLLEGES NEED A BIGGER FOOTPRINT IN INDIA International students in Canada Indian Students Opting for study abroad Country   Indian Students (2009) U.S. 104,500 Australia 65000 U.K. 25900 Canada 8000 New Zealand 6040 Singapore 6500 Germany 5900 Others 22000 Source Country No. of Students China 42154 Korea 27440 USA 11317 France  8553 India 7314
  • 26.