Indians Spend 70% of Mobile Time on Social Media and Entertainment
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Indians spend 70% of their mobile internet time using social media and entertainment apps like Facebook, WhatsApp, YouTube, and music apps, compared to only 50% for Americans. The average time spent on mobile apps each day is lower for Indians at 200 minutes compared to 300 minutes for Americans. Facebook and WhatsApp alone account for 38% of Indian's mobile internet time, which is far greater than the 18% share in the US dominated by those apps. As data costs decrease in India, there is opportunity for entrepreneurs to build apps catering to the Indian market.
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Indians Spend 70% of Mobile Time on Social Media and Entertainment
- 1. Indians spend 70% of mobile internet time on social, entertainment
- 2. On an average, a user in India spends 200 minutes a day on mobile apps, lower than the US average of 300 minutes a day
- 3. Indians use their mobile phones most for social communication and entertainment. The average mobile internet user in India spends almost 70% of the time on apps like Facebook and WhatsApp, and music and entertainment apps. This is much more than by people in the US, who visit these apps for only 50% of the time they spend on the mobile phone
- 4. On an average, a user in India spends 200 minutes a day on mobile apps, lower than the US average of 300 minutes a day. Of the 70% of the time Indians are employed on social and entertainment, 38% is spent only on social media giant Facebook and its family of apps – Whatsapp, and Instagram. This dominance of the Facebook family in India is far greater than in the US, where their usage is only 18% of a user’s time.
- 5. Whatsapp and Facebook constitute 95% of social apps in India. This is just 55% in the US, where people spend their time on other local apps too. Similarly, in entertainment, YouTube accounts for 47% of entertainment app usage in India, against only 17% in the US. As the cost of data goes down, there is big opportunity for entrepreneurs to use this space. ShareChat is one app which is doing well in India, with 8 million downloads
- 7. Currently, women are 36% less likely to own a mobile phone, and women comprise only 35% of mobile internet users and 25% of Facebook users. Reticence in using the internet by women, lack of confidence to transact online, and lack of indigenous apps for social media and communication are seen to be the key challenges that entrepreneurs will face to capture the next segment of internet users in India.
- 8. #ThinkDisha