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Brand Building Through Social Media & Internet

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Presentation from my talk on Brand Building through Social Media & Internet at the 3rd ALTEN - Trade Fair, Conference - International Exhibition & Conference on Alternate Energy Products & Power Backup Systems.

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Brand Building Through Social Media & Internet

  1. 1. Brand Building through Social Media & Internet 3rd Alten International Conference & Exhibition, New Delhi Presented by Daksh Sharma Director, Iffort
  2. 2. What isSocialMedia?
  3. 3. It’s about People talking to People
  4. 4. People sharing their opinions
  5. 5. People turning toeach other.. because they can…
  6. 6. Social Media is… … about self expressions & collaboration. Social Media represents a powerful new way through which individuals can engage with content on the internet.
  7. 7. Social Media is a Fancy way to describe millions of conversations taking place online
  8. 8. 1.2 billion users worldwide -- 82% of the world’s internet population over the age of 15 -- now log on to a social networking site. It’s a Social World
  9. 9. Let’s Look at Some Statistics
  10. 10. Top 10 Internet Countries in Asia• China: 513,000,000• India: 121,000,000• Japan: 101,228,736• Indonesia: 55,000,000• South Korea: 40,329,660• Vietnam: 30,516,587• Philippines: 29,700,000• Pakistan: 29,128,970• Thailand: 18,310,000• Malaysia: 17,723,000
  11. 11. 44 per cent of all online users are in Asia, withChina accounting for over 500 million people.
  12. 12. Asia’s share of the world’s online population continuesto grow as the population, education and financialindependence continues to grow as well. It is predictedto reach over 50% by the end of 2012.
  13. 13. Half the Indian consumers (50%)use social media sites to help themmake online purchase decisions.
  14. 14. 63% Social Networking users in China by 2014
  15. 15. China is the most socially-engaged market in theworld, with 84% of Internet users contributing atleast once a month to either socialnetworking, blogging, video-uploading, photo-sharing, micro-blogging etc. It is followed by Russia, Brazil and India
  16. 16. 7/10 Southeast Asian consumers have liked orfollowed a brand on social media, compared toa global average of 52%
  17. 17. If Facebook were a country it would be the 3rd largest in the world
  18. 18. Why shouldyour branduse it?
  19. 19. • 93% of Americans believe a company should have a Social Media presence• 85% customers believe a company should have social media presence• 56% feel a stronger connection with companies they interact with in Social Media
  20. 20. • 845 million monthly users• Facebook accounts for 1 out of every 5 page- views on the internet worldwide• 250 million photo uploads everyday.• 161 million users in US followed by 46 million users in India and 37 million users in Brazil respectively.
  21. 21. • Estimated twitter users are 18.6 million• 465 million twitter accounts• 175 million tweets per day• 11 twitter accounts created every second
  22. 22. Twitter Users in Asia
  23. 23. Brands are already there…
  24. 24. And doing…stuff
  25. 25. Good stuff… 
  26. 26. How to Start with Social Media ?
  27. 27. Think Before “Building”
  28. 28. Step 1 (Identify your Goals)What are your trying toachieve?
  29. 29. Step 2 (Map Your Audience)- Where are your customers?- What do they do online?- What are their needs?
  30. 30. Understand the trends…
  31. 31. Step 3 (Identify your Niche)- Your Positioning- Your Messaging and Identity
  32. 32. Step 4 (Identify the Right Channels)
  33. 33. Step 5 (Plan What to Do on them )• Content Communication – Posts – Tweets• User Engagement• Graphics• Technology – Applications
  34. 34. and… Lastly
  35. 35. Step 6 (Track & Measure Success)• Monitor Conversations• Track Results – Google Analytics – FB Insights – Google Trends
  36. 36. Questions www.iffort.comdaksh.sharma@iffort.com

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