I was invited by the Rotary Club- Hyderabad (Central) to give a talk on 'Enabling Social Change through Social Media' on Aug 28, 2014. This is the slide deck I prepared for the talk.

1. ENABLING SOCIAL CHANGE
THROUGH SOCIAL MEDIA
By
Nabeel Adeni

2. Congratulations
to Rotary Club
Hyderabad
Central!
(1989-Present)

3. Social Media Mentor
Delivered Talks & Workshops in
India, USA, Pakistan & Sri Lanka
Former Interact Club President,
Chirec Public School (2003-04)

4. How would you define
Social Media?

5. Social Media
is all about
Sharing

6. Social Media
is all about
Interactions

7. Social Media
is fuelled by
Conversations

8. Social Media
facilitates
Connections

9. Social Media
is made up of
Communities

11. INTERNET
LANDSCAPE
August 2014
#

12. India has
213million
Internet users
IAMAI, Jan 2014

13. Internet Landscape
 Population: 1.3 billion (UN, 2012)
 Internet Users: 213 million (2014)
 Percentage of Population on Internet:16.4%
 Launch: 1995
 Internet Domain: .in
 3rd Highest number of Internet users, behind China and USA

14. STATE OF
SOCIAL
MEDIA
August 2014
#

15. The Trigger!

16. In India,
1 in 4 online minutes
are spent on
Social Networking Sites

17. Social Media Landscape
 User base: 106 million (2014)
 Penetration: 8%
 Percentage of Internet users on Social Media : ~50%
 Top Social Media sites (2014)
1. Facebook (94%)
2. Google+ (81%)
3. Twitter (66%)

18. Facebook
• User base: 100 million (2014)
• Penetration: 7.7%
• Global userbase: 1.32 billion (2014)
• Accessed by 97% of all Internet users in India
• If Facebook were a country it would be the third largest behind
China and India.

19. IMPACT OF
SOCIAL MEDIA
August 2014
#

25. # CHALLENGES

26. Approximately 600 mn
Indians do not have access to
electricity, let alone Internet
access

27. Challenges
 Censorship
 Internet security
 Absence of a law on Children’s online protection
 Inadequate ICT Infrastructure
 Ambiguity over Section 66A of the IT Act (Which lead to
several arrests in the last year)
 Malware/Spam/Phishing

30. # OPPORTUNITIES

31. Opportunities
 Extension of donor relations
 Fundraising
 Public awareness of initiatives
 Sharing of expertise and knowledge
 Connect with other organizations
 Recruiting
 Crowd-sourcing

32. Share your Organ donor status on Facebook
YouTube’s exclusive program

33. How can you enable
Social Change through
Social Media?

34. Actionable Steps
1. Define your Theory of Change
2. Craft your message
3. Identify your audience
4. Identify the most effective platform
5. Set Actionable Goals for your audience
6. Measure your success
7. Repeat
Go!

35. Would love to know your thoughts, ideas
& opinions.
Thank you!
Email: nabeel.adeni@gmail.com
Twitter: @nabeeladeni