The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra Consulting
YouTube is one of the top websites for time spent. Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.
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The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra Consulting
- 1. Andrew Jenkins PRINCIPAL, VOLTERRA CONSULTING TORONTO, ON ~ MAY 16 – 17, 2019 | DIGIMARCONCANADA.CA #DigiMarConCanada The Rise of Video and Rich Media Content PANEL
- 7. CANADIAN SOCIAL MEDIA USAGE Social Media Platforms on Which Internet Users in Canada Have an Account, by Age, June 2017 Gender Age Total Total Male Female 18-34 35-54 45-54 Facebook 68% 79% 82% 82% 80% 76% LinkedIn 42% 35% 59% 55% 53% 48% Twitter 29% 25% 46% 48% 34% 34% Instagram 19% 29% 60% 43% 29% 34% Pinterest 11% 35% 38% 39% 33% 33% Snapchat 13% 18% 49% 19% 14% 21% emarketer reports ~30 million internet users in Canada in 2017 Pollara via emarketer, “Social 2016: Canadian Social Media Monitor 2016 Edition” Jan 3, 2017
- 8. CANADIAN SOCIAL MEDIA USAGE 76% 48% 34% 34% 33% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% Facebook LinkedIn Twitter Instagram Pinterest Snapchat Percent of Internet Users with an Account
- 12. Organic Reach Approaching Zero
- 13. Facebook Top 500 Posts of 2018 (Type) Link posts received 76 percent less engagement than videos on average. This includes links with images. In other words, not even images are helping link posts to perform better. Source: Buffer/Buzzsumo 777M Facebook Study Video gets at least 59 percent more engagement than other post types.
- 14. Top Engaging Content on Facebook •Inspirational •Funny •Practical Source: Buffer/Buzzsumo 777M Facebook study
- 17. Brainy Crafts
- 18. What type of video? •Highly Produced/Polished •Organic/DIY/Less-polished •User-generated content (UGC)
- 19. UGC – Remember this? Source: The Next Web
- 20. STORIES
- 21. Source: Buffer
- 27. Source: Buffer
- 28. Research by Buffer and Animoto
- 30. Some more stats before we chat • 5 billion videos are watched on YouTube every single day • 16% of videos on YouTube are embedded, linked, shared on Tuesday between 11 AM and 1 PM • 1/3 of people on the Internet, which is over 1 billion users, are YouTube users • 100 million hours of video per day are watched on Facebook • 85% of videos on Facebook is watched without sound • 1200% more shares are generated by social videos, than text and images combined Source: https://www.socialmediatoday.com/news/40-video-marketing-statistics-for-2019-infographic/545887/
- 31. Andrew Jenkins PRINCIPAL Fil Lourenco VP DIGITAL Sury Kim SENIOR CONTENT STRATEGIST Panelists VOLTERRA CONSULTING HAVAS MEDIAFUSE MARKETING GROUP