Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Steven Elliot
Project & Portfolio I: Week 1
January 8, 2023

2. What I feel makes me stand out from others is
my deep projecting voice, integrity, and fairness.
My passion is to have personal connections with
people in whatever role I am in. I have been a
World-wide traveler since I was a child I a
military family, and that has taught me to be
openminded to different cultures and beliefs. My
profesional history includes nine years at the
Walt Disney World Resort, 31 years as a Disc
Jockey, and 31 years as an Umpire for Little
League International. Besides public speaking,
my experiences have exposed me to sporting
events and a wide range of audio and visual
technology. My ultimate goal is to be hired as a
network sportscaster.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Stadium Announcer
• Disc Jockey
• Emcee
BRAND ARCHETYPE - I will
showcase my work be
professionally redoing my own
website, posting content to Linked
in, and YouTube to Showcasing my
unique voice, sports background,
and educating future Sports Of
fi
cials
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Louise Wiwen-Nilsson
Outreach Plan:
• Research online casino gaming.
• Initial contact will be be made through LinkedIn job
application.
• If I have not heard back in one month I will contact
through LinkedIn as per instructions.
PROFILE
PICTURE
Chief Human Resources
Of
fi
cer at Evolution Gaming
Jeff Sottolano
Outreach Plan:
• Familiarize myself with FCC on air host regulations.
• Initial contact will be made through LinkedIn job
application..
• If I have not heard back with in six weeks I will email
Jeff to see if the application and position are active.
Head of Programming at
Audacy
Shawn Daily Outreach Plan:
• Familiarize myself with sports that are Ivy League and
that require announcer’s position with the Ivy League.
• Initial contact will be made through LinkedIn job
application.
• If I have not heard back with in six weeks I will directly
email Shawn to follow up on status of application.
PROFILE
PICTURE
Recruiting Coordinator at
Brown University

5. GOALS
Short Term: (Immediately After Graduation, 2024)
‣ To increase my online appearance by 30
percent to get noticed by potential employers.
Mid Term: (2025)
‣ To have my You Tube channel up and
providing relevant content at 50 percent to my
target audience.
Long Term: (2027)
• To have at minimum of 500 followers on You Tube,
Published video work of sports reporting 3 time a
week on You Tube, and a minimum of 9 job
application submitted.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce suite
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Speaking Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert
Burli Newsroom system
SOFT
HARD
Novice / Adept / Expert
Program logging software Novice / Adept / Expert
Operation of equipment Novice / Adept / Expert
Social perceptiveness Novice / Adept / Expert

7. I will provide sports news outlets
pertinent, accurate and reliable
information to my viewers and
listeners by using unique my unique
voice and experiences drawn from my
sports and entertainment background.
PROMISE

8. CREDENTIALS
Work Experience:
• Wedding Disc Jockey
• World Series Little League Stadium
announcer
• District Umpire-in-Chief Little League
International
Education:
• Cherry Creek High School 1987-1991
• University of Colorado Boulder
1991-1995
• Sportscasting, B.S., Full Sail University (2024)
Awards:
• 2018 Disc Jockey of the year for The
Pros New England, Canada, and Florida
Regions.

9. COMPETITION
AJ Johnson
Industry Experience:
• On Air Host and Vocal talent
Education:
• Full Sail University-Bachelor of Science Sportscasting
Leadership Experience:
• Co-Founder/On Air Host - The Rough Cut Sportscast
• Co-Founder/On Air Host - 4th and 20 Sports
Skills and Pro
fi
ciencies:
• Customer Satisfaction - Jade Kimmeth, George
Kilmore, Jr.
• SComunication - Jade Kimmeth, Austin Parr
• Public Speaking
Steven Elliot
Overall Online Presence:
• How many connections? 332, banner image
customized? Yes, professionalism of headshot?yes ,
how detailed is the pro
fi
le? Very detailed, published
articles? No, active on other social media? Yes , is their
LinkedIn URL customized? Yes
• Grade: Superior?,90 out of 100
HEADSHOT
Industry Experience:
• Wedding Disc Jockey
• Special Events Announcer
• Stadium Announcer
Education:
• Cherry Creek High School 1987-1991
• University of Colorado Boulder 1991-1995
Leadership Experience:
• District Umpire-in-Chief
• Lead Disc Jockey for The Pros
Skills and Pro
fi
ciencies:
• Public Address Announcer
• Sports Of
fi
cial
• Wedding Disc Jockey
Overall Online Presence:
• 1 connection, banner image customized? No. ,
professionalism of headshot? No. how detailed is the
pro
fi
le? Pro
fi
le is not detailed. published articles?
None. , active on other social media?no. is their
LinkedIn URL customized? Yes
• Grade: Poor, 0 out of 100

10. COMPETITION
Kris Freeman
Noteworthy Experience:
• President of the Board of Directors for the White House
Area Chamber of Commerce in 2015 in White House,
TN
Steven Elliot
HEADSHOT
Industry Experience:
• Professional Media and Marketing
Creator and Consultant
Education:
• Christian Training Institute 1998-2001
• Treveca Nazarene University 2016-2018
• Union University 2019-2021
Skills and Pro
fi
ciencies:
• Public Address Announcer
• Social Media Marketing
• Marketing Strategy
Overall Online Presence:
• 154 connections, banner image customized? Yes,
professionalism of headshot? Yes, how detailed is the
pro
fi
le?very detailed, published articles? No, active on
other social media?no , is their LinkedIn URL
customized? Yes
• Grade: Average 60 out of 100
Industry Experience:
• Wedding Disc Jockey
• Special Events Announcer
• Stadium Announcer
Education:
• Cherry Creek High School 1987-1991
• University of Colorado Boulder 1991-1995
Leadership Experience:
• District Umpire-in-Chief
• Lead Disc Jockey for The Pros
Skills and Pro
fi
ciencies:
• Public Address Announcer
• Sports Of
fi
cial
• Wedding Disc Jockey
Overall Online Presence:
• 1 connection, banner image customized? No. ,
professionalism of headshot? No. how detailed is the
pro
fi
le? Pro
fi
le is not detailed. published articles?
None. , active on other social media?no. is their
LinkedIn URL customized? Yes
• Grade: Poor, 0 out of 100

11. For sports news outlets, I will provide accurate
and engaging sports news content and
commentaries because on my experience with
sports and entertainment events, my
recgonaziablr voice, and my ability to connect to
viewers and listeners on a personal level.
“THE VOICE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Little League Umpire School
‣ February 4-10, 2023 San Bernardino, CA
• NAMM
‣ April 13-15, 2023 Anaheim, CA
• DJZ - DJ Expo
‣ August 7-10, 2023 Atlantic City, NJ
Digital Marketing
• Primary Content: The content I will be publishing on my You
Tube Channel is on Umpiring Mechanics, Sports of
fi
ciating,
and reports of weekly sporting events nationally and local.
• Primary Tools: I will be using, You Tube, LinkedIn, and
Facebook to promote my brand weekly by video format.
• Website: I will be using my online portfolio to showcase my
journey from the beginning to show my progress from the
fi
rst
creations to the current media I post. This will showcase how
much I have grown since the beginning of this journey.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I will be seeking a mentor that has my best interests in
mind and shares my career goals. He or she will have
real world experience and currency working in the
industry I am going into. April 2023
Formal Education
• Bachelor of Science, Sportscasting 2024
Technical Skills
• FCC broadcasting Audacy, Inc., February 2023
• Casino Dealer for online games - Evoultion, April 2023
• Ivy League rules and regulations - Brown University,
February 2023
Soft Skills
• Speech clarity - Brown University, January 2023
• Expand reading comprehension of sports for Ivy
League sports, Brown University, 2023
• Social perceptiveness - Evolution, February 2023

14. Steven Elliot
Wherever you need an announcer, whenever you host
an event, “The Voice” is your best option for entertaining
your audience, keeping visitors informed, and moving the
action along.
With a voice made for radio, Steven thrills audiences of all kinds. In fact, he’s spent much of
his career as a DJ for large events and as an emcee at conventions and gatherings across the
country. When you bring “The Voice” to your event, people respond. Dance
fl
oors
fi
ll up,
audiences are on their feet, and your product or service advertisement resonates with the
authority and entertainment. A razor wit and rapid-
fi
re delivery keep guests engaged. And
whether he’s introducing the CEO of a business or the best man at your wedding, Steven’s
signature delivery is sure to keep the focus where it belongs — on making your event the most
memorable experience.

15. REFERENCES
University, B. (n.d.). 0 Brown University announcere jobs in United States. 0 Brown
University Announcere jobs in United States. Retrieved January 8, 2023, from
https://www.linkedin.com/jobs/search/?
currentJobId=3297151695&geoId=103644278&keywords=brown+university+
announcere&location=United+States&refresh=true
Inc., E. (n.d.). 202 jobs in worldwide (26 new). 202 Jobs in Worldwide (26 new).
Retrieved January 8, 2023, from https://www.linkedin.com/jobs/search/?
currentJobId=3423822458&f_C=114044&geoId=92000000&originToLanding
JobPostings=3429820100%2C3431212329%2C3427405458%2C3429108622
%2C3427405457%2C3423822458%2C3407859925%2C3424298212%2C342
9109487
AM, WFAN/WCBS. “Sign Up.” LinkedIn, https://www.linkedin.com/jobs/collections/
recommended/?currentJobId=2922977423.
Kris Freeman - managing partner - strategic marketing solutions - linkedin. (n.d.).
Retrieved January 9, 2023, from https://www.linkedin.com/in/kris-
freeman-91925518a
AJ Johnson - co-founder/co-host - the sack city podcast - linkedin (no date). Available
at: https://www.linkedin.com/in/ajjohnsonscp (Accessed: January 9, 2023).
DJX / DJ Expo (no date) 10Times. Available at: https://10times.com/the-dj-expo
(Accessed: January 8, 2023).
Weeklong Umpire Academy 2023 - 1 (no date) Eventbrite. Available at: https://
www.eventbrite.com/e/weeklong-umpire-academy-2023-1-
tickets-449850935257 (Accessed: January 8, 2023).
DJX / DJ Expo. 10Times. (n.d.). Retrieved January 8, 2023, from https://10times.com/
the-dj-expo