Presentation I did for my "project and portfolio 1" class during my sportscaster degree journey

1. PERSONAL BRAND EXPLORATION
Jason Woods
Project & Portfolio I: Week 1
June 1, 2023

2. IDENTITY
Currently I am a Realtor, Agent Recruiter and Real Estate Coach with
eXp Realty of California. I live in the Sacramento area and love
Providing home buyers and sellers with professional, responsive, and
attentive real estate services. Helping families and people buy and sell
homes is a passion for me. I enjoy my career and look forward to helping
families with the 'AMERICAN DREAM' of purchasing a home!
Sports is also a passion for me, and I have always admired good
announcers, speakers and play by play guys. I was never able to go
to school for this passion until now. I guess you can call me a late
bloomer. I have worked several jobs in my life but being an
announcer would be a dream job for me! I have the necessary skills
it takes to be an effective sports caster. I have In-depth Sports
Knowledge, Excellent Communication Skills, and Ability to Perform
Under Pressure.
I would like to do both careers if possible. Real estate allows me to
make my own hours and I work with a team that takes care of lot of
work for me. Being able to speak professionally and create content
will go hand and hand with my current and future profession.

3. PROFESSION
Potential Job Titles:
o Play by Play Announcer
o Radio TV or Podcast broadcaster
o Public Speaker
o Realtor
Guy Next Door -
The Girl/Guy Next Door Archetype is known for their relatability,
approachability, and down-to-earth nature. In their work, they
prioritize building genuine connections with others and creating
a comfortable environment. They excel at making people feel at
ease and valued, whether it's through their friendly demeanor or
their willingness to listen and offer support. The Girl/Guy Next
Door Archetype is often praised for their authenticity and ability
to relate to a wide range of individuals, making them effective in
roles that require building rapport, such as customer service or
counseling. Their work style is characterized by a strong sense
of empathy, reliability, and a willingness to go the extra mile to
ensure others' satisfaction.
TV/Radio Broadcaster, Public Speaker or Announcer
for the Sports Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. HUMAN RESOURCE DIRECTORS
TARGET AUDIENCE
JASON WILLIAMS
Outreach Plan:
• Conduct thorough research to gather information about
the company's culture, values, and any recent initiatives
or projects
• Connect with on LinkedIn and other social medias and
post and message the contact any content relevant to
the position.
• Clearly communicate my relevant skills, experience,
and accomplishments that make me a valuable
candidate for potential employment at ESPN
PROFILE
PICTURE
Director Human Resources at ESPN
Sam Affinito
Outreach Plan:
• Conduct thorough research to gather information about
the company's culture, values, and any recent initiatives
or projects
• Connect with on LinkedIn and other social medias and
post and message the contact any content relevant to
the position.
• Clearly communicate my relevant skills, experience,
and accomplishments that make me a valuable
candidate for potential employment at COMCAST
PROFILE
PICTURE Sr. Director, Human Resources at
COMCAST
Elena Honeycutt
Outreach Plan:
• Conduct thorough research to gather information about
the company's culture, values, and any recent initiatives
or projects
• Connect with on LinkedIn and other social medias and
post and message the contact any content relevant to
the position.
• Clearly communicate my relevant skills, experience,
PROFILE
PICTURE Regional Director of Human
Resources at Audacy

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Intern or entry level position producer or broadcaster
with a TV or Radio Station.
‣Would like to be working for a tv or radio
station within the first year of graduating
Mid Term: (2026)
• Obtain an announcer, Play by Play or broadcasting
position with a local station or channel.
‣1 yr of experience as a producer or
broadcaster
Long Term: (2036)
• Direct or own a broadcasting company.
‣5 yrs of broadcasting experience

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing and Post-Production
SOFT
HARD
Novice / Adept / Expert
Audio Engineering and Mixing Novice / Adept / Expert
Interviewing Skills Novice / Adept / Expert
Sports Analysis and Insights Novice / Adept / Expert
Teleprompter Operation
SOFT
HARD
Novice / Adept / Expert
Live Broadcasting Technology Novice / Adept / Expert
Excellent Communication Skills Novice / Adept / Expert
Ability to Perform Under Pressure Novice / Adept / Expert

7. As a sports broadcasting professional I will
provide exciting live commentary, analysis, and
coverage of sporting events for viewers, fans,
and enthusiasts who want to stay updated and
engaged with a game or sports topics.
PROMISE

8. CREDENTIALS
Work Experience:
• Real Estate Agent for eXp Realty of
California (Communication and
Presentation Skills)
Education:
• CA Real Estate principles and licensing -
2008
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Several volunteer youth coaching
positions (including Basketball, Football
and Baseball for several schools and
orgs.

9. COMPETITION
Jackson McCarty
Noteworthy Experience:
• Sports Anchor/Reporter -KGWN TV · Full-time
Jul 2021 - Present · 2 yrs
Jason Woods
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Skills and Proficiencies:
• Sports Writing
• Public Speaking
• Critical Thinking
Overall Online Presence:
• 334 Connections, banner customized and optimized,
professional headshot, profile seems completely filled
out including an about me, active on other social media,
LinkedIn URL is customized.
• Great professional page, 95 out of 100
Industry Experience:
• Volunteer play by play announcing for youth football
Education:
• Full Sail University
Leadership Experience:
• Managed several volunteer youth coaching positions
(including Basketball, Football and Baseball for several
schools and orgs.
Skills and Proficiencies:
• Excellent Communication Skills
• In-depth Sports Knowledge
• Ability to Perform Under Pressure
Overall Online Presence:
• 143 connections, banner customized and optimized,
professional headshot, very detailed profile, active on
other social media, LinkedIn URL is customized
• Superior page, 100 out of 100

10. COMPETITION
MARK JONES
Industry Experience:
• ABC and ESPN (1990–present)
• The Sports Network (1986–1990)
Education:
• York University
Leadership Experience:
• played basketball at York University. He led the team to
three Ontario Universities Athletics Association (OUAA)
championships in 1981, 1984 and 1985
Skills and Proficiencies:
• The ability to provide accurate and engaging play-by-play
commentary
• The skill to analyze the game, offer insightful
commentary
• Strong verbal communication skills
JASON WOODS
Overall Online Presence:
(Not on lLinkedIn) Mark Jones is a well-known sports
broadcaster who has a strong presence on the internet.
He uses social media like Twitter and Instagram to share
his thoughts and interact with fans. Mark is passionate
about sports, and often talks about games and players on
these platforms. He also has a website where he shares
information about his career and how to contact him.
HEADSHOT HEADSHOT
Industry Experience:
• Volunteer play by play announcing for
youth football
Education:
• Full Sail University
Leadership Experience:
• Managed several volunteer youth coaching positions
(including Basketball, Football and Baseball for several
schools and orgs.
Skills and Proficiencies:
• The skill to analyze the game, offer insightful
commentary
• ability to conduct thorough research, gather relevant
information about teams, players, statistics
• The capability to adapt to changing game situations,
think on your feet, and provide real-time commentary
Overall Online Presence:
I utilize all major social medias including LinkedIn,
Facebook, Twitter, Instagram, YouTube, and others. I
have several profiles for both my personal life and for my
real estate business. I post to all my social medias a t
least a couple times per week. I even blog from time to
time.

11. BRAND POSITION
For sports viewers, fans, and enthusiasts who
want to stay updated and engaged with a game or
sports topics, I will provide exciting live &
recorded commentary, analysis, and coverage of
sporting events, because I will use compelling &
exciting communication, sports knowledge and
analysis to engage my viewers.
“BROADCASTER J WOODS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Join National Association of Broadcasters (NAB)
‣ Within 1 yr after graduation
• Join Sports Video Group (SVG)
‣ Within 1 yr
• Join American Sportscasters Association (ASA)
‣ Within 1 yr after graduation
Digital Marketing
• Social Media Presence: Establish a strong presence on social
media. Create professional profiles on platforms like Twitter,
Facebook, Instagram, and LinkedIn. Will regularly share updates,
engage with my audience, provide behind-the-scenes insights, share
highlights, and promote my upcoming broadcasts or analysis.
• Podcasts and Audio Content: Launch my own podcasts or create
audio content related to sports. Conduct interviews with athletes or
experts and engage with listeners. Promote podcast episodes
through various platforms and collaborate with other podcasters.
• Video Content and YouTube Channel: Create video content and
establish a YouTube channel. Upload highlights, analysis videos,
interviews, and behind-the-scenes footage.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will attempt to speak to a current or former local
radio/TV host or announcer.
• WILL TRY TO ESTABLISH PARTNERSHIP WITHIN 2
YRS
Formal Education
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Technical Skills
• Video Editing and Production, 2015
• Knowledge of Streaming Platforms and Social Media,
2010
• Teleprompter and Script Reading - Full Sail Univ, April
2023
Soft Skills
• Interviewing Skills
Full Sail Univ. May 2025
• Sports Analysis and Insights
Full Sail Univ, May 2025
• Excellent Communication Skills
Full Sail Univ, May 2025

14. Jason Woods
You know people want to be excited and know what's going on during
sporting events, Well, what I do is provide in-depth sports analysis and
exciting sports announcing. In fact, I have DJ’ed and announced several
Pee Wee Football games for youth sports in my community.
Picture of You
Goes Here

15. REFERENCES
Putnam, K (2023), Guy/Girl Next Door
Archetype - Kaye Putnam Psychology Brand
Strategy, Retrieved from
https://www.kayeputnam.com/brandality-quiz/
Williams, J (2023). Jason Williams. LinkedIn
profile, Retrieved from
https://www.linkedin.com/in/jason-williams-
1263aa4/
Affinito , S (2023). Sam Affinito. LinkedIn
profile, Retrieved from
https://www.linkedin.com/in/samaffinito/
Honeycutt, E (2023). Elana Honeycutt.
LinkedIn profile, Retrieved from
https://www.linkedin.com/in/elenahoneycutt/
McCarty, J (2023). Jackson McCarty. LinkedIn
Profile retrieved from
https://www.linkedin.com/in/jacksonmccarty/
ESPN Press Room (2023). Mark Jones.
Retrieved from
https://espnpressroom.com/us/bios/jones_mark