This is my analysis for my second questionnaire for my A2 media studies coursework on horror films.

1. Questionnaire Two Analysis

2. For my A2 Media Studies coursework on horror films, I had to carry
out a second questionnaire to give to my twenty members of my
target audience that is more specifically suited to my promotional
package. The second questionnaire’s results will be used to help me
and my partner gain more information into the interests of our target
audience so we know that our practical work is suited best for them.
Introduction

3. Out of the 20 people in our target
audience that we asked, 7 of them
answered yes and 13 of them
answered that they didn’t mind;
leaving 0 saying no. We asked this
question so that we would know what
our audience’s preferences were on
the protagonists age.
From this we have learnt that our
audience would rather see a
protagonist in a horror film around
the same age as them probably so
they can relate to them and their
experiences more.
Question 1
We will take into account these
results and probably make it so the
protagonist featured in our horror
film is around the ages of our target
audience which we found in our first
questionnaire was between 15 and
25.
It will influence our practical work
from now on as in all of our practical
pieces we will use a younger
protagonist so our audience can feel
they associate themselves with the
character.

4. The results we found for our second
question were that 11 people would
prefer to see less of the narrative in
the trailer and 9 people answered
that they would like to see more of
the narrative featured in the trailer.
From this we have learnt that even
though the results were quite close,
the majority of our target audience
would rather see less of the narrative
in the trailer, most likely because
they want to watch the film to find out
what happens instead of having it
spoiled in the trailer.
Question 2
The answers gathered from this
question will influence our research
and planning and practical work as
now we know when we start filming
our trailer to keep the plotline to a
minimum so that the audience only
get a hint of what will happen in the
film so that they are persuaded more
to go watch the movie to find out for
themselves how it concludes.

5. For question three, we found that 18
people in our target audience
answered yes and only 2 answered
no.
There were a variety of reasons for
their answers as those that said yes
replied that the stings would be
effective in leaving a lasting
impression on the audience as they
would make the trailer scarier,
memorable and would make those
watching want more so they would
be more inclined to watch the film.
Question 3
These results that have been
gathered will have an impact on my
promotional package as my partner
and I will make sure to put a sting at
the end of our horror film trailer so
that it is more successful in grabbing
our audience’s attention and making
them want to watch the film.
The answers will also inform my
research and planning as I will have
to research how to use a sting
effectively so that my audience can
be more scared.

6. Question 4 was a little more broad as
our target audience could choose
more than one answer but the
majority would be more attracted to
our film if gore/jump scares featured
in our trailer, followed by effective
sound, editing, then lighting.
From this we have learnt that it is the
scare factors in horror film trailers
that draw in the audience to finally
see a film as the sound would be
incorporated into the jump scares
and the gore would feature
throughout.
Question 4
Our audience’s answers will
influence our practical work as we
will ensure that gore/jump scares are
displayed effectively in our trailer
because they are what our target
audience mainly want to view.
Plus in my research and planning I
will research appropriate sounds that
would make my film trailer scarier in
order to attract a wider audience to
watching my film.

7. The results for question five were
that 18 people said the trailer should
be between 2 and 3 minutes, whereas
2 people said it should be between 1
minute and 1 minute 30 seconds.
From these results, I have learnt that
my trailer for my media studies
coursework should have a duration
of between 2 and 3 minutes because
that is the length that my target
audience prefer trailers to be
probably so they are not tediously
long or far too short that they don’t
show any of the narrative
Question 5
This will make an impact on my
research and planning and practical
work as my partner and I will have to
plan our filming of our trailer and the
scenes in the trailer to make it so the
trailer is only up to 3 minutes. This
will influence my practical piece as I
now know how long a duration my
trailer should be so now I can plan
how to use the amount of time
provided to show my target audience
enough of the storyline to persuade
them to watch the film.

8. My target audience’s answers for
question six were that 12 of them
want the trailer to feature both slow
paced scenes and quick cuts, 7 of
them want just quick cuts and only 1
person wanted just slow paced
sequences.
From this I have learnt that my
audience’s preference on the editing
of my horror film trailer would be to
include both slow paced scenes to
build the tension of the narrative and
quick cuts to showcase my
protagonists mind deteriorating.
Question 6
The answers provided for this
question will be significant to my
practical work as when my partner
and I are editing our trailer, we will
ensure that both quick cuts and slow
paced scenes are put into it so that
there is a variety which is what my
target audience wanted to see.
It will also cause me to research the
most effective ways to use these
editing techniques so that it will be
used in my trailer successfully.

9. Out of the 20 people in our target
audience that we asked, 15 said yes
that they preferred music to be
playing in the background of a trailer,
3 said they didn’t mind and 2 said no.
From this I have learnt that the
majority of my target audience would
rather hear music playing in the
background of my horror film trailer
that is appropriate for the scary tone
that I am trying to set in order to get
them to eventually watch the movie.
Question 7
These results will influence my
research and planning as I will have
to research background music that
would suit my horror film trailer as it
is what my audience want in the
trailer and it is what will draw them
in.
Also, it will have an impact on my
practical work as when editing my
trailer my partner and I will ensure
that we use scary non-diegetic music
in the background as another factor
to scare the audience.

10. For question 8, 17 of my target
audience answered saying they want
to see the antagonist and the
location on the poster whereas only 3
said they would like to see just the
close up of the antagonist on the
poster.
From this I have learnt that my target
audience would rather see more of
the antagonist and the setting on the
poster probably so that they can get
a general feel of the film before
deciding whether or not to go watch
it.
Question 8
This will influence my research and
planning and practical work as my
partner and I will ensure that we
make our poster's main image show
our film's antagonist and one of the
locations it is set in because it is
what our target audience want to see
in our poster and it is what will draw
them in to watch the film.

11. The results we gathered from
question 9 where that 19 of our
audience answered yes, 1 said they
didn't mind and 0 said no to wanting
the release date of the film displayed
on the poster.
I have learnt from this that my target
audience would prefer to know when
the film is being released so it would
be wise to put this information on my
poster and other practical pieces.
Question 9
This will have an impact on my
practical work as we now know to
include the release date of our film
on our poster, magazine front cover
and trailer because it is what our
target audience want to see and we
want to be able to attract them to
watching the film so we will make
sure our promotional package is
suited for them.

12. There were a variety of answers for
question 10 as 14 people said yes to
having a tagline on the poster and
gave reasons such as it gives the
audience a hint to what’s going to be
in the narrative, it sums up the film,
makes the poster more memorable
and makes them think more about the
film. However, 6 people said no for
reasons such as they are more
interested in the character and the
storyline so they don't want to be
distracted by the tagline.
From these answers, I have learnt that
the majority of my target audience
Question 10
would prefer for there to be a tagline
presented on my poster as it could
be a factor that causes them to be
more persuaded to go watch my film
and it makes them feel more of a
connection to the film if there is a
tagline.
These results will influence my
practical work as my partner and I
will ensure that we feature a tagline
on our poster because we want it to
be a successful piece of promotion
and it is one of the factors that will
cause our target audience to go see
our film because they will learn more
about the narrative by reading the
tagline.

13. Question 11 was very important and
the results I got from it were that 10
of my target audience preferred ‘The
Uninvited’ poster, 6 preferred ‘The
Awakening’ poster and 4 preferred
‘The Broken’ poster.
The reasons given to these were
ones such as the antagonists hidden
identity makes it scarier or that it
shows that she’s mentally unstable
or that it shows the setting.
From this I learnt that the majority of
my target audience would like for my
Question 11
film poster to resemble ‘The
Uninvited’ film poster because it is the
one that they like the most as it gives
an indication to what will happen in
the storyline of the film.
This will impact my practical work as
now my partner and I know to create
our horror film poster in the same
style as ‘The Uninvited’ in order for it
to be successful in drawing in our
audience to watching our film.

14. For question 12, the results we found
were that 11 preferred the film title to
be at the bottom, 6 didn’t mind where
it was placed and 3 preferred if the
film title was at the top of a film
poster.
From this I have learnt that the
majority of my target audience would
prefer it if I put the name of my film at
the bottom of the film poster, most
likely underneath the main image so
once they’ve been attracted by the
main image they can find out what
film it is that is being advertised.
Question 12
These results will have an impact on
my research and planning and
practical work as I will have to
research existing media film posters
that position the name of the film at
the bottom to know whether it is
conventional or not and my partner
and I will ensure that when making
our film poster we place the title of
our film at the bottom of the film
poster because it is what our target
audience prefer to see.

15. This question was also important as
we found that 14 out of the 20 of our
target audience would pay between
£1 and £3 for a movie magazine, 6
would pay between 0 and 99 pence
for a movie magazine and none of
our target audience would spend
over £3 on a movie magazine.
These answers have helped me learn
how much my target audience are
willing to spend on a movie magazine
so I know more how to suit my film
magazine to them so they purchase
it.
Question 13
These answers will be significant to
my practical work because my
partner and I will ensure that when
creating our magazine front cover as
we now know to make our magazine
price between £1 and £3 because that
is the amount that the majority of my
target audience are willing to spend
on a movie magazine and we want
them to be able to purchase ours so
it is successful.

16. The results for question 14 were
generous as I found that 16 people
answered saying yes and 4 people
said no for various reasons. Those
that said yes gave reasons such as
the front cover was advertising a
good article, it was brightly coloured
and the images seen were
interesting.
From this I have learnt the different
factors that I need to include in my
magazine front cover in order for it to
be successful in attracting my target
audience.
Question 14
This will have an effect on my
research and planning and practical
work as my partner and I now know
what to include on our magazine
front cover that hopefully will draw in
our target audience into reading it
more thoroughly. Plus, I will have to
research existing media texts that
use these examples well so I know
how to use them successfully.

17. The results found for question 15
were interesting as I found that 15 of
my target audience would rather see
our horror film advertised in a
general movie magazine whereas
only 5 would prefer to see it
advertised in a horror movie
magazine.
Explanations given for these answers
were that in a general movie
magazine there are more of a variety
of films promoted and they can be
more interesting.
Question 15
From this I have learnt that the
majority of my target audience would
prefer to see my horror film
advertised in a general movie
magazine such as Empire or Total
Film because there may be other
films featured in it not of the horror
genre that they would also enjoy.
This will have an impact on my
practical work as my partner and I
now know to make our horror film be
advertised in a general movie
magazine instead of a horror
magazine so more of our target
audience will be inclined to buy it.

18. Question 16’s answers were very
diverse as the participants could
name three colours each but the
colours that were mostly given were
black, red, white and blue.
From these results I have learnt that
my target audience would mostly like
to see these colours featured on my
film magazine because these colours
are associated with the horror genre
and can have scary connotations e.g.
blood, death, good versus evil, a
ghostly atmosphere, etc.
Question 16
These answers given from my target
audience will influence my practical
pieces as my partner and I will be
sure to use these colours when
creating our film magazine front
cover because our target audience
would like them to dominate the
frame and they could be what
attracts them to reading it properly.

19. For question 17, the answers we
gathered were that 9 of our target
audience said yes, 6 said maybe and
5 answered no.
From this I have learnt that the
majority of my target audience would
prefer it if a free gift was included
with our film magazine maybe
because it is another incentive for
them to purchase the magazine and
therefore see our film being
promoted.
Question 17
These answers will influence my
promotional package and research
and planning as I will have to
research existing free gifts that are
included with film magazines so I
know what type of gift to put in mine.
Also, my partner and I now know to
actually include a free gift with our
magazine front cover as it could
persuade our audience more to
purchase the magazine so it could be
successful.

20. The last question is very important
as we found that 8 of our target
audience preferred the Total Film
front cover, 7 preferred the Fangoria
front cover and 5 preferred the
Empire front cover.
Reasons for this were that they were
simple yet effective, there was a
consistent theme, it focused more on
the main protagonist, it stood out
and it was scary.
From this, I have learnt that the
majority of my target audience would
Question 18
prefer it if my film magazine had a
similar layout to either the Total Film
cover or the Fangoria front cover. I
will apply this knowledge to my
research and planning and practical
work as with my partner I will ensure
that my film magazine layout is
similar to these so my target
audience are more persuaded to
purchase it so it is successful.