This presentation analyses my survey for my A2 Trailer, showing what people said, and how I can use that feedback to make my product better in the future.

1. Audience FeedbackSurvey Monkey
Analysing my Survey results for my trailer.

2. How old are you?
This question was asked to gather an
understanding on who was answering and as
such, doesn’t give me much feedback for my
trailer other than what age demographic watched
the trailer. As the table shows, 90% of the people
who answered my survey were in the target age
range, one person being middle aged. This tells
me that I met my target audience because they
were the majority of the people who answered
my survey. If the result had been different, it
would have told me that I need to make drastic
changes to my trailer in order to appeal to them.
However, because the result was one that I
wanted, I can learn that my product is very
effective at appealing to its target audience. The
result to this question also told me that my
audience research was accurate and that I had
used that audience research effectively to create
a product that appeals to the ideals and interests
of the age group who I pinpointed as the target
audience.

3. The trailer you have just watched is of the thriller genre. With that in mind,
would you say it is clear that the trailer belongs to that genre?
This question triggered an overwhelming
response with the answer Yes. I wanted to know
if my trailer could clearly be identified as
belonging to the thriller genre. The question is
designed to test the qualities and attention to
detail of my trailer, and also to test the quality of
my research. With everyone answering Yes to this
question, it told me that my research into the
conventions of the genre was very accurate and
detailed, and that I had used that research highly
effectively to create a product that belongs to the
thriller genre. Furthermore, the response told me
that I had carefully considered the elements of a
thriller film and implemented these thoughtfully
into my own trailer. If a product is to be
successful, then there has to be a clear link
between research and the finished product. The
answer to this question enabled me to learn that
there was a clear link between the two, which
reflects well on my research methods and
decision making.

4. Does this trailer make you want to see the
whole movie?
This is both an open and a closed question, designed
to really understand if my trailer does what it is
supposed to do. Is it effective in actually advertising
my film and persuading them to go and watch that
film? The closed part required a Yes or No
answer, whereas the open part asked respondents to
elaborate further on their feelings. 9 People said that
the trailer did make them want to see the whole
movie, which at its base indicates that the trailer is
doing its job. When asked to elaborate, among the
comments were ‘I want to find out what happens to
Chris’ and ‘What will happen next’. That proved to be
quite a popular reason why they wanted to watch the
whole film. What this tells me is that my trailer is
conventional of the thriller genre. It is mysterious and
reveals some detail while still leaving the viewer
wondering what else happens. The outcome from this
question is very satisfying. There was one ‘No’
response, with that person saying it was because they
are scared of thrillers. This indicates that I could put
some effort into tailoring my trailer slightly, but even
so, that is a minority view, and when making a
product, the majority view is the one that I need to go
by if I am to please my target audience.

5. Good or bad, what feedback do you have for
this trailer?
There are were some very interesting responses
to this question. Again, I went for a question that
tried not to restrict what people would say, so
that was why I placed the emphasis on any kind
of feedback. This resulted in some mixed
comments. Among the praise was the shot
variety, soundtrack, location and mise-en-scene.
These are key elements of a trailer, so the
responses indicate that I succeeded in getting
these elements of a thriller trailer to work. The
bad comments were that I needed to cut the
length of some shots, and make some of the
lighting lower key. This feedback has told me that
I need to work a little harder at these
elements, though with the low key lighting, I am
slightly constrained by when I could film.
Nevertheless, if the trailer were to be produced
again, I would definitely incorporate those
recommendations, because they are conventional
of the genre and form.
WHAT PEOPLE SAID
• There is a good shot variety, and the soundtrack is
creepy in places. I think you need to cut down
some of the lengths of some of the shots
• I like the shot variety and also the soundtrack, but
I think there needs to be more pace to the trailer.
• I think the mise-en-scene and location of the
trailer are effective in representing the
conventional themes of the Thriller film format
• Some of the shots go on for too long, and the
lighting isn't dark enough.
• I like the suspense and mystery this trailer gives to
entice the audience into wanting to watch the
film.
• The soundtrack creates a very tense atmosphere.
• Its mysterious, the soundtrack is a bit creepy, good
variety of shot types.
• Very good, good variation of shots and the
soundtrack creates tension.
• Maybe the colours behind the wording should
match the black background. The whole trailer
itself was very good and conventional to the genre
• Thought it was well made, definitely had a sinister
feel to it

6. What was the most conventional part of the
trailer?
It was important that I considered and made use
of conventions during the construction of the
trailer, because failure to do so would not sit well
with the target audience and it would not make it
a very successful product. This was why I asked
for people to tell me the most conventional part
of the trailer. Some people said ‘the variety of
shot types’ and another popular response was
‘soundtrack’. Everybody was able to name a
convention, which was a relief because it put
beyond doubt that I hadn't used any. Another
thing that I can learn from these results is that my
product is identifiable as a trailer and as a thriller
genre trailer. This is because I have made use of
their conventions. If I hadn't, it would seem that
the trailer had no belonging, and this would not
sit well with my target audience, who want the
conventions to be respected. Some people also
said two things as the most conventional
part, which indicates that I have made effective
use of a variety of conventions rather than just
one. This tells me that I have made a well
considered and thoughtful product that has good
potential to advertise a film and promote it
effectively.
WHAT PEOPLE SAID
• The use of slogans and variety of
shots
• The soundtrack
• I think the camera work is the most
conventional part of the trailer as it
uses a variety of shots that together
provides an effective snapshot of the
film.
• The variety of shots from the movie
• The mystery of what will happen.
• The variety of shot types.
• I think the low key lighting part.
• Probably the soundtrack matching
the action on screen.
• The background music and plot
• The typical sound effects

7. How conventional of the thriller genre is the trailer, in
your opinion, on a scale of 1 to 10?
To further gain an understanding of how conventional my trailer was, I asked people for a simple rating
out of 10 to indicate how conventional they thought the trailer was. All the people who responded gave
a high rating, the average rating out of 10 being 8.3. A number rating is black and white, it is clear and
simple, so there isn't any doubting what it tells you. It is also more open to interpretation. Therefore,
what I can learn is that my product has made very good use of conventions. There are plenty there to
choose from. My interpretation also says that I could have made better use of conventions. The trailer
would be closer to perfect if it did, so if I were to make the trailer again, I would certainly go into even
more microscopic detail to try and incorporate conventions into my trailer and push for a better rating
from my target audience.

8. If the trailer were to be completely
remade, how could I improve it?
Some interesting responses were given, some
of which I wouldn’t say that I agree with.
Some said to cut the length of the trailer and
make it more mysterious, which I completely
agree with, as well as add low key
lighting, which was the most recommended
change. The only response I dispute is the
addition of more characters. I think it is
fine, but the target audience has to be
respected, or they will not feel valued as
customers. Hence, if I were to make the trailer
again, I would definitely consider a way in
which I could incorporate more character
without making drastic changes to the
product. Generally though, the audience
feedback for this question indicates that there
are definite changes that I need to make. The
changing of the lighting is a frequent
suggestion for example, so I would definitely
consider how I could incorporate that if I were
to make the trailer again.
• I would cut down the length of
the trailer
• Make it more mysterious.
• ?
• Make the shots take less time
and add low key lighting.
• Addition of more characters?
• Maybe make the lighting more
low key
• More sustained low key lighting
• Maybe make the lighting lower
key.
• The transitions between sceneto-scene nearer the end
• I'd say only by shooting it at dusk
or in the dark