The document analyzes the results of a 7-question media questionnaire. It finds that the best target audience is males aged 14-17 who are currently in school or working part-time. Most respondents listen to rock music daily and consume music online through free downloads rather than buying CDs. The audience prefers concept or performance-based music videos rather than strictly narrative videos.

1. A2 Media Questionnaire
Analysis

2. Question 1) What is your age?
 From the results I have
collected have found that
the best target audience
for what I am to do is in
the 14 to 17 bracket of
people, initially the people
who are currently in
education and possibly in
part time employment.

3. Question 2) What is your
gender?
 I have also found
that the majority of
people who answered
my questionnaire a
males, this will my
target audience as
this shows most of
the results I have
collected are based
on the personal
opinions of the male
gender.

4. Question 3) What is your favourite
music genre?
 From the results collected I
have found that Rock is the
more popular choice of
music, this would support
the fact that the majority
of the answers are based
on the male opinion, this
could effect me as the
song I have chosen is
indie.

5. Question 4) How often do you
listen to music?
 From this set of results I
can confirm what I
suspected as the almost
everyone who answered
my questionnaire has
said that they listen to
music daily, proving that
music is an important
part of my audience’s
lives.

6. Question 5) How do you consume
your music?
 As I suspected, the type
of audience I am
targeting is audience
2.0, this is reflected as
everyone as said that
the consume their music
over the internet more
that they do using other
medias such as CD and
Television.

7. Question 6) How do you usually
get your music?
 As I have said the target
audience of my project will
we audience 2.0, this is
reinforced by the fact that
they seem to ‘acquire’
music mostly over the
internet using ‘Free
Downloads’ rather than
going out to ‘Buy’ a
physical copy on a CD.

8. Question 7) What type of music
video do you prefer?
 This set of results I found
rather interesting as I
predicted the people who
answered my
questionnaire would
prefer narrative over
performance and concept.
 With these results I, it
suggests that they prefer
a video which is on a
tangent to the lyrics; one
which is based on an idea
(Concept), or a
Performance by the band/
group/ performer.