1. ANIL DESAI
: +91 9879609096  - mhrilanil@rediffmail.com
Career Objective
Senior level leadership assignments to nurture the best Managerial skills in the field of Sales and
Marketing to achieve the long term goals of the organization
Key Areas
• Real estate
• Retail
• Service Industry
• FMCG
CORE COMPETENCIES
• Self starter with decision making abilities
• Value addition to Stakeholders
• Innovative Strategic Thought Leadership
• Execution Excellence
• Risk-taker and Entrepreneurial
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2. Business Skills
• Creative Problem Solver and Effective Communicator
• Goal setter with result-oriented approach
• Mentor & People Developer
SIGNIFICANT ACHIEVEMENTS
• Forging strategic alliances with major organizations to ensure profitability & achieving business
targets.
• Achieving the highest operational efficiency through continuous improvement.
• Self starter to devise strategies for increasing Foot Falls and future sales.
• Strategic influencer to boost performance through MIS and actual performance monitoring
mechanism
• Business potential analysis through market survey & feasibility study at various locations.
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Contemporary Skill Set:
Profit Centre Head, Mall Operation, Business Development, Channel Management, Service
Management, Occupancy Management, Planning & Forecasting, Cost Controls, Budgeting &
Variance Analysis, Fit out Management, Security & housekeeping Management, Performance
management systems, Marketing & Footfalls Management, Coordination & Liaising, Training &
Development, Team Management, Business process reengineering
Research
Market / Industry Research
Primary – Secondary Research
Qualitative - Quantitative Analysis
Customer Insight
Consumer Behavior and
segmentation
Market sizing analysis
Market and Competitive
Intelligence
Competitive landscape
Market and
Opportunity assessments
Company profiling and
portfolio assessment
Talent Intelligence and Resourcing
Strategies
Strategy
Client based Strategic Consulting
Market entry strategies & partner
evaluation
Change and Transition
Vendor & Customer Relationship
Handling Start-ups
Benchmarking Performance
Standards and Evaluation
Global Business Development

3. • Devising strategies to build customer preference & augment marketing evolution of markets.
• Mapping business potential & identifying profitable markets for the company’s products.
• Cementing healthy relationships with key decision makers in target organizations for business
development.
• Mentoring and coaching to the front-line team for achieving planned goals.
• Identifying and networking with financially strong and reliable distributors / dealers/vendors,
resulting in deeper and wider market penetration. Evaluating performance & monitoring
distributor sales and marketing activities.
• Establishment and monitoring of the Key Sales Indicator (KSI) target as performance
parameter of each profit centre branch of the distributor.
• Imparting training to the sales personnel, thereby ensuring expected performance.
• Developing competencies of sales people through appropriate training programs and
Managing Appraisal Performance (MAP).
• Lead by example to boost team spirit and moral of the sale force.
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4. PROFESSIONAL EXPERIENCE 27 YEARS
An Overview:
A Management Strategist with over 27 years’ of achievement and demonstrated success across various
industry verticals. Professional with year after year success driving growth while providing sales
leadership within start-up, turnaround and rapid-change environments.
Extensive experience in setting up and managing business operations which requires deep
understanding of critical business drivers in multiple markets and industries; highly successful in
building relationships with upper-level decision makers and business partners. An out-of-the-Box
thinker with a flair for charting out marketing strategies and contributing towards enhancing business
by volumes & growth achieving revenue and profitability norms. Handled the operations of 7 Hyper
Markets and 23 Super Markets in Ahmedabad, Gandhinagar, Anand & Nadiad (Adani Retail) Handled two
Malls from project stage till completion and launching activities.(Gulmohar Park Ahmedabad & City
Center at Baroda). Worked for Sterling Holiday Resorts & Club Mahindra, and FMCG companies like
Kissan Products and Pepsi, Real Estate Company like Bakeri Group.
Spear headed numerous business development and market expansion initiatives. An effective
communicator & team leader combined with flexible and detail oriented attitude with the ability to
interact effectively. Expertise in preparing and implementing marketing plans which included budgeting,
advertising, media planning, pricing & building cost effective distribution network, etc.
Adeptness in expanding the revenue base in the market. Formulated & executed industry
benchmarked management strategies. Deft in turning around underperforming business & enhancing
value of operating business units through process improvements focused on sales & best practice
identification and implementation. Energetic leader known for ability to envision and create
successful outcomes in complex and multicultural environment.
Occupational Contour :
June 13 till date with Bakeri Group as Head sales & Marketing.
Distinctive Accomplishments across the tenure
Bakeri Group was set up in 1959. It is one of the most oldest and trusted real estate developers in
Gujarat. Bakeri Group has been in Real estate business of Residential, Commercial and Plotted schemes.
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5. • Responsible for the sales of commercial, Residential and Plotted projects approximate value of
1200 crores.
• Projects handled at Bakeri are Bakeri City, Swareet Apartments, Serendeep Mansions (high-end
Bungalow project), plotted projects Serenity Series of PROXIMUS, Pastures & Meadows.
Commercial project Sakar lX at Ashram Road.
• Responsible for Sales at site and walk-ins at office and NRI customers.
• Conduct Weekly / Bi-weekly team Briefing & motivational talk.
• Efficiently identified & networked with financially strong and reliable channel partners resulting
in deeper market penetration.
• Responsible for Collection.
• Approve final price on sale / amenities
• Follow up on the back office paper work, Registration and stamp duty formalities.
• Planning of commercial terms, prizing of existing and new projects.
• Marketing plan as per individual projects.
• Special marketing efforts during festivals.
• Ensuring compliance with company policies
• Co coordinating with different agencies.
• Managed new launch events.
• To participate in the property shows and Property Fairs.
• Conducted market research and analytical presentations.
• Visit to the other projects for market survey.
• Developed social Media site and Web page for the Company.
• To develop new concept for Advertising material like Brochures, salient, Port Folio
• Co-ordination with Architecture & Liaison Department
• Coordinate with the site Engineers and the project in charge for sales related issues’
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6. • Follow up on paper work and the Registration and stamp duty formalities.
September 12 to March 13 was into own business of Interior consultancy.
• Supplying of different interior products to Interior Designers & end users as per their
requirements.
April 12 to August 12 associated with Accumax PVT. Ltd. as General Manager (Business
Development Mumbai)
Distinctive Accomplishments across the tenure
Marvel is the Brand name of Accumax the core business of Accumax
is of Manufacturing & Marketing Of Window Blinds on Pan India basis.
• Responsible for Business development on Pan India basis.
• Pivotal in developing business in the cities where the awareness was very low.
• Increased number of dealers in the different cities & States.
• Development of the Distributors financial & infrastructure wise.
• New business planning, short listing of the location and the cost effectiveness.
November 09 to March 12, associated with Akar Info media Pvt. Ltd. as General Manager
Marketing & Events.(Ahmedabad).
Distinctive Accomplishments across the tenure
• Pivotal in handling the entire marketing for the exhibitions named Nirman, PlumbexIndia, Indian
Plumbing Conference (IPC) and D Cube.
• Organized entire events at Mumbai, Ahmadabad, Baroda, Jaipur & Kolkata,
• Marketing strategies for selling exhibition space to National & International clients.
• Designing, negotiating with vendors, finalization of the contracts with vendors and clients.
• Handling different teams for Marketing & events.
• Successfully organized events in last three years tenure.
Apr’08 to October 09 was associated with Navratna Developers, Ahmedabad as General Manager
Operations for Gulmohar Park Mall (Tied up with Future Group for Mall Operations.)
Distinctive Accomplishments across the tenure
• Stellar role in initiating strategic alliances with Kshitij a Future Group Company has joined
hands with Navratna Developers.
• Developed Gulmohar Park Mall at Satellite Road Ahmedabad which is 2, 50,000 sq. feet with 69
retail, food & beverage outlets.
• Pivotal in handling project of the Gulmohar Park Mall & launching the Mall with events and
promotion planning.
• Mall started with 10 outlets and had 39 stores, Kiosks and Restaurants by Oct. 09.
• The revenue generated by marketing activities is around 30 lacs per Annum.
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7. • Daily meetings with the entire team for the feedback and POA .Routine rounds in the mall.
• Very well planned launch of the Mall, Diwali festival, Future Group Festival and Christmas
celebrations.
• Leasing of the outlets, Fit out management, Security and Housekeeping of the Mall, daily meeting
with the operation head , monitoring of sales report of the stores daily monitoring of foot falls.
• To keep tab on other mall activities and monitoring their footfalls on daily basis.
Mar’05 to Mar’08 associated with Adani Group, Ahmedabad as Senior Manager (Domestic
Marketing)
The Growth Path
Mar’05 to Mar’07 Zonal Head Operations, Ahmedabad at Adani Retail Limited
Mar’07 to Mar’08 Senior Manager- Domestic Marketing at Adani Energy Limited
Distinctive Accomplishments across the tenure
• Handled the operations of 7 Hyper Markets and 23 Super Markets in Ahmedabad, Gandhinagar,
Anand & Nadiad.
• Initially joined the organization with only 5 hyper markets of Ahmedabad later was given 23
Super markets at Gandhi Nagar & Hyper Markets at Anand & Nadiad.
• Generated revenue was 4 crores of Hyper & around 25 lacs of super markets PM, Increased it to
8.5 cores of Hyper & 55 lacs of Super Market, PM.
• Initiated the process of home delivery to customers, apropos to the orders by Tele marketing.
• Diwali hampers and special exhibition for corporate for Diwali gifting.
• Training for the sales Team and stores managers.
• Benchmarked all sales targets for stores individual sales personnel, category wise targets, shelf
wise targets were initiated by me.
• Initiated change in hierarchy introduced Cluster Head / City head for the region, stores.
May’01 to Jan’05 associated with AFL Pvt. Ltd., Mumbai & Ahmedabad as Regional Head (West
2)
 Joined as Regional Sales Manager & rose to the position of Regional Head In January 2004.
Distinctive Accomplishments across the tenure
• Spearheaded operations for West 2 consisted of Gujarat & Madhya Pradesh.
• As Business Head for the region sold international & domestic logistic services to corporate.
• Stellar role in handling brand DHL for International & AFL WIZ for domestic across the region
consisted of Maharashtra, Mumbai, Gujarat, MP and Goa.
• Started the domestic biz. for the company in entire West Zone.
• Appointed 9 franchisees for the domestic & Intl. biz.& 5 sub franchisees in given territory.
• Handled key accounts like ICICI Bank, Axis Bank, Citi Bank, Duesh Bank, HSBC Bank HDFC Bank,
Arvind Mills, for domestic biz. With more than 15000 customers in western India & 3 lacs
shipment per month.
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8. Previous Assignments handled
Nov’97 to Feb.’01 Mahindra Holidays Resorts (I) Ltd., Mumbai Branch Head
April’93 to Oct’97 Sterling Holiday Resorts (I) Ltd., Mumbai Deputy Sales Manager
March’90 to Apr’93 Voltas Foods & Beverages, Mumbai (Pepsi) Senior Sales Executive
Jan ’89 to Feb.’90 Agromach, Mumbai Sr. Sales Executive
Oct’85 to Jan’89 Kissan Products Ltd., Mumbai Sales Executive
Academic Credentials
B.Com. from Mumbai University, Mumbai in 1984.
Personal Dossier
Date of Birth: 4th
February 1963
Address: A 502 Pushpak Flats, Opposite Kala Darshan Apartments, Jodhpur Gam,
Satellite Road, Ahmedabad-380015 .
Marital Status: Married
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