SkimaTalk Official Course

1. SkimaTalk Official Course
Business English for Intermediate Learners
Lesson 24 : Networking at a Trade Show

2. 2
Today’s Topics
1. Introductions/Talking About Your Company
at a Trade Show Booth
2. More Networking Questions to Ask at a
Trade Show Booth

3. 3
Exercise 1: Dialogue Practice
Dialogue: At a Pharmaceuticals Trade Show
A
Welcome to our booth. My name is Michael Andrews and I’m with
ABC Corporation.
B
Hi, I’m Brad Morgan from XYZ Inc. Nice to meet you. This is a great
set up you’ve got here. What is it your company does?
A
We manufacture medical devices. We have over 30,000 employees
in 25 different countries.
B Who are your key clients?
A
We provide our products to hospitals, emergency departments,
operating rooms, and laboratories around the world.
B
That sounds great. I would be really interested in learning more
about your business. Here’s my card.
Read the dialogue with your teacher. Student: A / Teacher: B

4. 4
Change the words in [brackets] and
read each sentence.
Practice
1 What is it you [sell]?
2 Who are your key/prospective [buyers]?
3
I would be interested in learning more
about [what trends you foresee in your
industry].
Pronounce the phrases.
Useful Phrases
1 What is it you ~ ?
2 Who are your key/prospective ~ ?
3
I would be interested in learning more
about ~
Exercise 2: Phrase Practice

5. 5
Exercise 3: Discussion
Ask and answer questions about today’s topic.
• Have you ever worked at a trade show booth? Have you ever
attended a trade show? Talk about your experience.
• Practice introducing yourself with your teacher. Pretend you are
working at a trade show booth for your company.

6. 6
Today’s Topics
1. Introductions/Talking About Your
Company at a Trade Show Booth
2. More Questions to Ask at a Trade Show
Booth

7. 7
Exercise 4: Dialogue Practice
Dialogue: At a Retail/Fashion Trade Show
Read the dialogue with your teacher. Student: A / Teacher: B
A
How do you stay relevant in this industry with so many
competitors?
B
We pride ourselves on being a small company that delivers
service with a personal touch and of course, quality
products.
A
What marketing and sales activities do you find to be most
successful in this industry?
B
As our main market is young women, we primarily focus on
social media ads and viral marketing campaigns.
A
I would like to learn more about your maternity clothing
line. Do you mind if I take one of your information
pamphlets?
B Please do. And here’s my card.

8. 8
Change the words in [brackets] and
read each sentence.
Practice
1
How do you/does your company
[compete in today’s business climate]?
2
What [types of products] do you find to
be the most successful in your business?
3
Do you mind if I [grab one of these pens
with your logo on them]?
Pronounce the phrases.
Useful Phrases
1 How do you/does your company ~ ?
2
What ~ do you find to be the most
successful in your business?
3 Do you mind if I ~ ?
Exercise 5: Phrase Practice

9. 9
Exercise 6: Discussion
Ask and answer questions about today’s topic.
• How important is networking at a trade show?
• What are some other questions that can be asked at a trade show
booth?

10. 10
End of Lesson
We Hope You Enjoyed It!
© 2016 SkimaTalk, Inc.