This document lists 10 reasons to apply agile development principles and practices: 1) Increased revenue, 2) Faster speed-to-market, 3) Improved quality, 4) Increased visibility, 5) Better risk management, 6) Greater flexibility and agility, 7) Better cost control, 8) Higher business engagement and customer satisfaction, 9) Ensuring the right product is built, and 10) Development is more enjoyable. It also provides a link to learn more about the benefits of agile.