An exploration into the world of gamification through the real world experience of delivering business results and cultural change. Find more about Converge Pune here- http://converge-pune.weebly.com/

1. Trendz 2015
#converge #pune #thoughtworks

2. ALL PLAY AT WORK
Recipes for Gamification in the Enterprise
2

3. 3
Play is whatever we do spontaneously and
for its own sake. - George Santyana
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”

4. 4
https://unsplash.imgix.net/40/10294420724_0300cf921d_o.jpg?
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A game is a series of meaningful choices
- Sid Meier (Civilization)
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”

5. 5
Gamification is the
application of game
mechanics to non-game
contexts.
“
”

8. 8
StackOverflow
StackOverflow

9. https://unsplash.imgix.net/40/10294420724_0300cf921d_o.jpg?
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Gamification is a powerful force in
employee satisfaction and productivity
-Gartner Magic Quadrant for Customer Engagement Center Workforce Optimization 2014

10. 80%organisations will
have a gamified application or
process in place by 2017.
Source: Bell Pottinger Digital

11. $2.8 Billionmarket
Source: Gartner Hype Cycles

13. In ev'ry job that must be done
There is an element of fun
you find the fun and snap!
The job's a game. - Mary Poppins
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14. 14
D6

15. efine business objectives
elineate target behaviors
escribe your players
evise activity loops
on’t forget the fun!
eploy the appropriate tools
D

16. Dynamics
Mechanics
Components

17. Dynamics
Mechanics
Components
(Big Picture)
(Verbs)
(Nouns)

18. THE PUNE BLOGGING COMPETITION

19. Dynamics
Mechanics
Components

20. Dynamics

22. Emotions

23. https://unsplash.imgix.net/40/10294420724_0300cf921d_o.jpg?
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Storytelling Culture

24. Insights

25. Relationships

26. Mechanics

27. Mechanics
Challenge
Feedback
Win State
Chance
Competition
Rewards

28. Components

31. 0
8
16
24
32
40
Pune
BangaloreChennaiG
urgaon
Beijing
ChengduShanghaiKam
pala
*
Johannesburg
*
BrisbaneM
elbourne
Perth
Sydney
H
am
burg
LondonM
anchesterAtlanta
Austin
Chicago
D
allas
N
ew
YorkSan
FranciscoToronto
Q
uito
6
3
17
15
2
11
12
5
9
7
8
5
7
2
15
20
1
5
333
18
36

32. https://unsplash.imgix.net/40/10294420724_0300cf921d_o.jpg?
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JIVE- AN ENTERPRISE SOFTWARE
CASE STUDY

38. PITFALLS
Avoiding the #epicfail

39. Epic Fail: complete and total failure when success should
have been reasonably easy to attain.
“
”
Source: Urban Dictionary

40. Pointsification

41. Legal Issues
Privacy
Intellectual Property
Property Rights
Sweepstakes & Gambling
Deceptive Practices
AdvertisingLabor
Paid Endorsements
Virtual Currency Regulation
Future Legalities

42. EXPLOITATIONWARE

43. GAMING THE GAME

44. 44

45. 45
I think work is the world’s
greatest fun. - Thomas Edison
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46. @gaya_sekar