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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
National Institute of Business Management
Chennai - 020
EMBA/ MBA
Marketing Management (Part -2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Q. 1. Write an essay on the Promotion Strategy in marketing.
Answer:Productpromotionisone of the necessitiesforgettingyourbrandin front of the public and
attracting new customers. There are numerous ways to promote a product or service. Some
companies use more than one method, while others may use different methods for different
marketing purposes. Regardless of your company's product or service, a strong set of promotional
strategies can help position your company in a favorable light with not only current customers but
new ones as well.
Q. 2. Explain the different Marketing Environments and the role of Culture and Subculture.
Answer: At Present all the major Companies are marketing their porducts beyond their home
countries.Theyare extendingtheiroperationsinthe global marketing.The oftenissue comesbefore
these companies are no to sell the products outside but how to manage the total selling situation
outside the country. How to trap each country with the same or tailored condition.
Many countries are now joined in the communities of nations and chances are that these diverse
market will be transformed in to a single market of

2. Q. 3. Discuss in detail the unique characteristics of Service Marketing.
Answer:Whatexactlyare the characteristicsof a service?How are servicesdifferentfromaproduct?
In fact many organisations do have service elements to the product they sell, for example
McDonald’s sell physical products i.e. burgers but consumers are also concerned about the quality
and speedof service,are staff cheerfulandwelcominganddotheyserve with a smile on their face?
There are five characteristics to a service which will be discussed below.
1. Lack of ownership: You cannot own and store a
Q. 4. What is a Consumer Decision Process? Explain.
Answer:What influences you in a purchase situation? Why did you purchase the specific laptop or
tabletcomputer?Wasit forprice or quality?Didyouaskfriends or family for help in your decision?
Didan ad catch youreye?Consumersare constantlyevolvingintheirbuyingbehaviorbasedontheir
life situations.Consumerbehavioristhe process consumers go through when they make purchases
and it involves factors that influence their decision and usage. The consumer decision-making
process involves five steps that consumers move through when
Q. 5. How is an Advertisement Copy developed? Explain.
Answer:
Q. 6. Describe Branding Decisions and functions.
Answer:
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