2. 1st Session
What to do in a Time of Crisis
• Current Market Conditions
• How is that affecting you?
• Mindset = Outcome
• Law of Challenge & Support
• Reaching new Heights through Challenge
3. What you can Expect from Today
1st Session
What to do in a Time of Crisis
• Current Market Conditions
• How is that affecting you?
• Mindset = Outcome
• Law of Challenge & Support
• Reaching new Heights through Challenge
4. 2nd Session
Useful tools to Increase YOUR Business
• What new Opportunities are now available?
• Tools to increase your sales in the new
market
• What is Social Media?
• Useful Strategies to gain Market Dominance
5. What you can Expect from Today
2nd Session
Useful tools to Increase YOUR Business
• What new Opportunities are now available?
• Tools to increase your sales in the new
market
• What is Social Media?
• Useful Strategies to gain Market Dominance
7. Who am I &
Why am I here?
Triumphant Events hosts events to
business owners from 50 - 2000
people
8. “Specialize in the promotion of inspiring
entrepreneurs, authors, speakers and leading-edge
thinkers to the growing community of small and
medium business owners throughout the UK”
9. Who am I &
Why am I here?
>50,000 bookings in 3 years
I have dealt with 1000’s of
businesses to help them get
results!
I am responsible for Sales & Revenue generation
10. Who am I &
Why am I here?
Prior to Triumphant Events in the UK
✓ 2005, I helped create Australia’s fastest growing
franchise business. From $1million to $11million
turnover in 12 months
✓ Social Media & Affiliate Marketing are our primary
marketing tools
12. Why am I here?
✓ Inspire you of what is possible
13. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
14. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
✓ Inform & Educate you of Productive ways of
Thinking and Acting
15. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
✓ Inform & Educate you of Productive ways of
Thinking and Acting
✓ Add value so you go out and take actions that get
you the results you want
16. Why am I here?
✓ Inspire you of what is possible
✓ Provide some external perspective of your situation
✓ Inform & Educate you of Productive ways of
Thinking and Acting
✓ Add value so you go out and take actions that get
you the results you want
✓ To have some FUN
17. What would you like to get out of my
presentation today?
24. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
25. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
26. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
• Economic Downturn
27. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
• Economic Downturn
• Advancements of Internet (Social Media)
28. Current Market Conditions
• Average spend is decreasing
• Less Salons, smaller market place
• More competition from cheaper brands
• Legal changes
• Economic Downturn
• Advancements of Internet (Social Media)
• Businesses are either ‘Struggling’ or ‘Booming’
29. How does that Affect YOU?
What will
happen if you
buy into the
excuses?
31. Mindset = Outcome
Nothing has meaning
except the meaning
you give it!
32. Mindset = Outcome
Nothing has meaning
except the meaning
you give it!
“Whether you think you can or you think
you can’t, either way you’re right”
(Henry Ford)
65. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested
• Higher Price = Higher Quality
66. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested
• Higher Price = Higher Quality
• Great Distribution Networks
67. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried, Proven and Tested
• Higher Price = Higher Quality
• Great Distribution Networks
• Large, Loyal client base- Testimonials
68. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried proven and tested
• Higher price = Higher quality
• Greater distribution networks
• Large, Loyal client base - Testimonials
• You can collaborate & share best practice
69. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried proven and tested
• Higher price = Higher quality
• Greater distribution networks
• Clients to provide testimonies
• You can collaborate & share best practice
• Create MasterMind groups
70. Your Advantage
• Established credibility
• Been in the market for longer than most
• Tried proven and tested
• Higher price = Higher quality
• Greater distribution networks
• Clients to provide testimonies
• You can collaborate & share best practice
• Create MasterMind groups
• Use new marketing methods.... Social Media
71. We never lack resources, we only lack
resourcefulness
84. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
85. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
86. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
87. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
88. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
89. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
7. You can add value to that your clients will Love
90. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
7. You can add value to that your clients will Love
8. Engage your clients and build a relationship with them
91. Benefits of Social Media
1. It’s Free!
2. Giving clients ‘real time’ updates
3. Know the demographics of your Target Market
4. Highly targeted marketing
5. Build brand loyalty
6. Get clarity on exactly what your clients want
7. You can add value to that your clients will Love
8. Engage your clients and build a relationship with them
9. Special offers and competitions to generate revenue
94. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
95. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
96. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
✓ Capture testimonies of people who love your product
97. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
✓ Capture testimonies of people who love your product
✓ Get Salons to capture client details and add them to
your Social Media groups
98. Useful Strategies
✓ Find people who already have a big following and
get them to promote your product
✓ Face Book groups & fan clubs. Connect with your
clients
✓ Capture testimonies of people who love your product
✓ Get Salons to capture client details and add them to
your Social Media groups
102. Useful Strategies
✓ Create videos that educate people about Tanning
✓ Create ‘Tanning Tips’ through Social Media mediums
103. Useful Strategies
✓ Create videos that educate people about Tanning
✓ Create ‘Tanning Tips’ through Social Media mediums
✓ Create stories of the benefits of using Tanning
Products
104. Useful Strategies
✓ Create videos that educate people about Tanning
✓ Create ‘Tanning Tips’ through Social Media mediums
✓ Create stories of the benefits of using Tanning
Products
✓ Add value to clients,without offering them rebates
108. Useful Strategies
✓ Give them discounts for signing up to your SM
accounts
✓ Work collaboratively together, get your distributors
to work together
109. Useful Strategies
✓ Give them discounts for signing up to your SM
accounts
✓ Work collaboratively together, get your distributors
to work together
✓ Create loyalty programs for your top clients
113. Useful Strategies
✓ Stay on top of feedback about your products
✓ Create rewards for referring a friend
114. Useful Strategies
✓ Stay on top of feedback about your products
✓ Create rewards for referring a friend
✓ Organize “Tanning” parties
115. Useful Strategies
✓ Stay on top of feedback about your products
✓ Create rewards for referring a friend
✓ Organize “Tanning” parties
✓ Build 2 way communication with your clients
116. Action Time
1.What 3 Actions do
you commit to
taking?
2.What will you be
doing differently
tomorrow?
To the person next to you, tell them your answer...
Get feedback
Share with the person next to you...
2 names that sound like a terrorist
He’s black
He’s one of the youngest to run for presidency &
He has no money...
Wimbeldon final 2008 (Nadal vs Federer)
world cup finals
IBM
IBM
Get them to talk with one another...
Get them to talk with one another...
Talk about the Tech Boom shake out period!
Talk about the Tech Boom shake out period!
Who here is already sharing best practice?
+ Michelle Phan has over 13 million views and 370,000 subscribers
+ Pringles r creating videos that are going viral among their fans
+ Coke fans are now creating sites to promote them, they’re connecting with their fans, they’re showing vids of their staff
+ Starbucks really engaging w clients w status updates and building 2 way comm. They’re educating fans about coffee and the company
+ Adidas is creating revuene by running contests, competitions and special promotions
+ RedBull is using the people they sponsor to feature on their SM content. In videos,