1. .gmailSHWETA PENDSE-MALPATHAK
Mobile: +91-9850821556 ~ Tel.: 020–25561358 ~ E-Mail: shwetapendse@gmail.com
In quest of managerial assignments in Marketing Communications / Corporate Communications /
Learning & Development/ Marketing services with an organization of high repute
Preferably in Pune.
PROFESSIONAL SNAPSHOT
 An astute professional with over 8 years of rich and valuable exposure in areas like:
Marketing Communications Brand Positioning, Creative content ideas, Manage and Coordinate
internal as well as external communication. Segment wise. Brand Standardisation.
 Comprehensive exposure in Marketing Communications along with other HR related functions comprising
induction, hand holding of new joinees, training, grievance handling, induction, advancement planning,
disciplinary issues, exit management, attrition control, etc.
 Deft in handling the entire gamut of MARCOM encompassing brand awareness, consolidated vendors for
easy usage. Design quality in every step. Use Six Sigma as a primary tool for process improvement.
 An out-of-the-box thinker committed towards the growth of people within the organization.
 Excellent communication and management skills; ability to work simultaneously all management functions
including planning, organizing, directing, staffing and controlling.
 Ability to work in a multicultural environment with keen interest in learning new things.
OCCUPATIONAL SCAN
Jul’07 – Present: Cummins India Ltd., Pune.
Jr. Manager II
KEY DELIVERABLES
Current Profile – Marketing Services and Communications MARCOM LEAD – IBU Marketing (IEBU)
 Manage External Communication, create and manage web content. Maintain website. Develop
message and communication plan.
 Marcom support to departments.
 Marketing leaflets: IBuzz and Marketing magazine.
 Branding and Communications for Marketing promotions and exhibitions. Active contribution to
EXCON exhibition which was held in Bangalore in Nov 2011
 Designing and conceptualizing brochures for all segments.
 Share best practice ideas in advertising and promotion database. Share inputs in monthly
Marcom meetings.
 Active support for development of new website.
 Corporate gifting ideas to recognize employees across BU’s
 Completed MSFE ( Marketing Sales Functional Excellence ) program
 Support to Corp Comm department for diaries, calendars.
 Cataloging items for easy use .
 Content writing, message board, design promotional messages.
 Ensure Marketing Communication messages fit in COS best practices. .
 Co-operate Marketing gifts to customers.
 Manage Communications Infrastructure, Brand management, Design standards.
 Road shows, events management. Manage events calendar and upload on database.
 Corporate Social Responsibility. Lead Coordinator for department.
 Actively involved in MSFE coordinating team. Was awarded in best practice award.
 Develop message triangle training to department. Introduce email marketing for faster way of
communication. Strict adherence to branding guidelines.
 Digitalizing assets and media plans to secure location.
 Support corporate brochure, Newsletters, and monthly emailer communication.

2.  Experience with social media like twitter, facebook linked in.
 Played a key role in demand generation
 Create solutions for social direct mail seminars, content writing banners and online banners,
 Work closely with sales force team for effective handling of queries.
 Created a tool kit for 1 business sector which was implemented successfully.
 Core lead for ESS action plan well executed.
 Extensively used Ariba for vendor payment.
Previous profile – Human Resources – IBU HR
 Coping up with sourcing, marketing, materials planning & manufacturing assembly line to resolve
technical issues regarding HRMS system.
 Acting as an active SPOC for updating records and handling confidential employee data.
 Handling payroll activities of all the employees which include one source entry and successfully clearing
through MIP (Multi Entity Payroll).
 Effectively handling systems like oracle HRMS (Human Resource Management System) called One Source
where all confidential employee data is handled.
 Accountable for conceptualizing & designing interface between employees and end user system;
understanding the problem of employees and solving their queries by offering best options.
 Managing induction programme of new joinees, confirmation, absorption, HR requests like address proof,
salary certificates, etc.
 Assisting employees in HR related requests on Lotus Notes Base System in which employee can view their
information, raise tickets, etc.
NOTABLE ATTAINMENTS
 Involved in Six Sigma Project for HR database launch which has been used extensively in CIL.
 Actively participated in WAG (Women’s Affinity Group) launched recently which includes various activities
to be held for women employees, Problem solving and solution handling techniques.
 Gold Medalist in Aerobic Fit Test, SPOT Award for zero errors in Oracle system.
 SPOT award for organizing IBU Offsite.
 Certificate of appreciation for MARCOM activities and Corporate responsibility.
Jan’07 – Jun’07: Prasanna Holidays Pvt. Ltd., Pune.
Assistant Manager
KEY DELIVERABLES
 Imparting training to staff employees as and whenever required.
 Coordinating with customers for regular follow ups.
 Attending workshops on communication skills on a regular basis.
 Handling the management of data and MIS reporting.
 Identifying and analyzing organizational strengths and weaknesses, accordingly responding to
opportunities and threats in the marketing environment.
 Regularly following up for customer complaints.
 Accurately forecasting relationship management and new business development achievements.
NOTABLE ATTAINMENTS
 SPOT Award recd for maintaining zero errors in Oracle database.
 Sigma Training.
Jun’04 – Aug’06: Websym Technologies, Pune.
Assistant Manager
KEY DELIVERABLES
 Accountable for training & development of employees and maintaining marketing collateral newsletters
info sheets for clients.
 Handling the over all reporting work and providing support to accounts, marketing, and back office
department in resolving issues.
 Preparing and generating documents as MIS reports and analyzing information.

3.  Coordinating with team members in achieving organizational goals.
NOTABLE ATTAINMENTS
 Managed forecast relationship management and new business development achievements.
EDUCATIONAL CREDENTIALS
 MBA in Marketing & Finance from Naralkar Institute, Pune, University in 2005.
 Diploma in Marketing from Indearch, Pune, University in 2004.
 B.Com. from Garware College, Pune, University in 2001.
 Class 12th
from Garware College of Commerce, Pune, Board in 1999
 Class 10th
from St Joseph High School Pune, Board in 1997.
OTHER COURSES
 Diploma in Computer Programming.
 Diploma in Fitness Management from Talwalkars, Pune in 2002
ACADEMIC PROJECT
 Duration : 2 months.
Description : Marketing Project carried out at Kesari Tours as a part of Curriculum.
ACHIEVEMENTS AND HONOURS
 Received:
 Award for winning advertising competition in 2002.
 Certificate for securing highest marks at university level for field study in 2003.
 Silver medal at national level paper presentation competition in 2005.
 Gold medal in aerobic fit test in 2002.
 SPOT award for best data management in 2007 and 2009.
 Award for one source accretion with zero errors.
 Received award in recognition to contribution made in Human Resources in HR
Recognition Awards 2010
 Actively attended Young Managers Development Program held at Cummins, Pune in 2009.
 Actively attending MSFE training. Completed 2 modules
 Recently awarded SPOT award for best execution in Excon held in Bengaluru in November 2011.
 Received certificate as a best team member for CSR. Was awarded globally.
 Received certificate for commendable support given to WAG last year 2010-11.
SUMMER INTERNSHIP
 KESARI Tours Pvt. Ltd., Pune.
Duration : 2 months.
Role : Summer Trainee.
Description : Learned all aspects of the organization and finally prepared a multidimensional and
detailed report was made to show where their organization stands.
TRAININGS ATTENDED
 Six Sigma training from Cummins India, Pune in 2010,
 Advance Excel training from Cummins India Ltd., Pune 2009.

4. IT FORTE
 Packages : MS-Office.
 Applications : Internet.
PERSONAL ADUMBRATE
Date of Birth : 28th
Dec’ 1980.
Marital Status : Married
Residential Address : House Number 16, Girija, Ashok Nagar, Range hills Corner, Ganeshkhind
Road, Pune – 411007.
Linguistic Skills : English, Hindi and Marathi.