This presentation is created as the final project of the Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.

1. MyExamDate
By- Shubham Chaudhary
ISM Dhanbad

2. MED
Mobile APP

3. The

4. CONTENTS
Executive Summary
Situation Analysis.
Goal
Strategy
Tactics
Implementation.

5. EXECUTIVE SUMMARY
MED

6. In today’s scenario a number of entrance
exams have come up with specific courses
and career opportunities. But mostly
students are unaware of such exams or if
they get acquainted they are unable to
track the right information about them.

7. MED aims to identify such growing need of
youth and equip them with an App that can
provide basic to most critical information about
any entrance exam/competitive exam.
MED focuses on connecting with any person
willing to move ahead in career.
MED

8. SITUATION ANALYSIS
MED

9. OVERVIEW
MED is a mobile application which
provides all relevant information of an
entrance exam. It will also help users to
achieve success by guidance, solved papers,
notes, video lectures etc.

10. MARKET OVERVIEW
 12 lakh engineering aspirants for
JEE (MAINS), 2016.
 6 lakh medical aspirants appeared for
NEET, 2016.
 About 4.65 lakh appear in UPSC.
 With 35.6 crores 10-24 year olds, India has the
world's largest youth population.

11. TARGET CUSTOMERS
 College students.
 School students.
 Company employees.
 Teachers.
 Guardians.

12. GOAL
MED

13. MED focuses on achieving user traffic of
1,000 within one month.
About 20,000 users within one year with
1,000 gold members, 2,000 silver members
and 5,000 bronze members.

14. STRATEGY
MED

15. TARGET MARKET
Customers.
 College students- Post graduation
opportunities.
 School students- Graduation Opportunities.
 Company employees- Career Growth.
 Teachers- Exams Update.
 Guardians- Exams tracking.

16. TARGET MARKET
Collaborators.
 Teachers
 Coaching
 College
 Competitive exam organisers.
 Schools
 Companies

17. Apps providing entrance exam updates.
 They are hectic to use.
 Too much useless information.
 Available only online.
COMPETITORS

18. TACTICS
MED

19. PRODUCTSFREE
Entrance exams/Competitive exams
information (Offline)
About, Eligibility Criteria, Registration
(Offline/Online) date , Admit Card release date,
Exam date and centres, Result date.

20. Exam Information (Offline), Important
links, Video lectures, Notes, Sample
Papers, Solved previous year papers, Mock
online test, Career Guidance, College
related Information, Personal updates.
GOLD- 29.99 USD/MONTH
PREMIUM

21. Exam Information (Offline), Important
links, Notes, Solved previous year papers,
Mock online test, Career Guidance, College
related Information, Personal updates.
SILVER- 9.99 USD/MONTH
PREMIUM

22. Exam Information (Offline), Important
links, Previous year Papers, Mock online
test, Career Guidance, Personal updates.
BRONZE- 3.99 USD/MONTH
PREMIUM

23. SERVICE
 Entrance exam related personal updates.
 Career Guidance.
 Strength and weakness report according
to mock test results.

24. INCENTIVES
 20% discount to referral logins.
 Lifetime premium account to users who
qualify exams with the help of MED.

25. COMMUNICATIONS
 Email
 SMS
 App in-built notification

26. DISTRIBUTIONS
 Google playstore.
 Apple store.
 Download links.
 Invites.

27. IMPLEMENTATION
MED

28. INFRASTRUCTURE
A team consisting of developers to
manage app, a marketing team, an
operations team for updates and product
recognition, a pool of certified teachers for
guidance.

29. PROCESS
 User select his desired exam and check
for exam related updates.
 Premium users will have personalized
logins for updates and access to various
features.

30. SCHEDULE
 Instant entrance exam related
information(Offline).
 Instant updates of notices and exam
dates via email or SMS.
 Monthly Career guidance sessions
(Telephonic or Venue based).

31. MED

32. DISCLAIMER
This presentation is created by
Shubham Chaudhary, ISM Dhanbad,
during marketing internship under
Prof. Sameer Mathur, IIM Lucknow.
Prof. Sameer Mathur
IIM Lucknow