The document proposes online assessment and education portals called TestMerit that would help students prepare for entrance exams more efficiently. It notes growing numbers of applicants for entrance exams annually and lack of structured preparation currently. TestMerit would offer online test preparation and practice for exams like CAT, MAT, IIT-JEE through customized learning. This would save students time and money while allowing flexibility compared to traditional coaching. Educational institutions could also use TestMerit's online assessment solutions to evaluate students and help prepare them for competitive exams.