For mobile devices, think apps,not ads by shubham chaudhary
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Presentation on Harvard Business School Case created during internship under Prof. Sameer Mathur, IIM Lucknow.
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Mobile apps are becoming increasingly prevalent, with 80% of Americans owning smartphones and two-thirds sleeping with their phones. The number of available and downloaded apps has grown exponentially in recent years. Games are the most popular app genre, followed by news and weather apps. While mobile apps can help businesses and generate revenue, their development requires significant effort and costs, and they must be designed differently for each device platform. Developers must also consider whether apps require internet access or can function offline.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Introduction to digital marketing
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Dark Social Webinar
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
The App Marketing Playbook
AppsMarketing.mobi – A marketing firm that specializes in mobile app strategies, marketing execution for big brands and garage developers.
Similar to For mobile devices, think apps,not ads by shubham chaudhary (20)
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and Industry
Digital solutions for beauty and health: l'Oreal and others
Digital solutions for beauty and health: l'Oreal and others
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
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Key Takeaways:
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From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
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In this webinar, you’ll discover:
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Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering SEO for Google in the AI Era - Dennis Yu
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Capstone Project: Luxury Handloom Saree Brand
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For mobile devices, think apps,not ads by shubham chaudhary
- 1. FOR MOBILE DEVICES, THINK APPS, NOT ADS HARVARD BUSINESS SCHOOL CASE
- 4. Why not in-app ads? We don’t like them. The fat Finger Effect. Small screen size. Ads prove to be useless. Intrude between work. 4 out of 5 people dislike them
- 5. TYPES OF APPS Games & Entertainment Social networks Utilities Discovery Brands
- 6. APP CYCLE
- 7. FACTS 68% consumers smartphones are used at homes mostly during “me time”. 31% of Americans use mobile as primary way to access internet. Amazon, Wikipedia, and Facebook all see about 20 % of their traffic from mobile only users.
- 8. Around 50% of smartphone users in India don’t use internet due to high data cost..
- 9. HOW PEOPLE USE MOBILE
- 11. HOW THESE APPS CAN ADD VALUE • Add convenience. • Offer unique value. • Provide social value. • Offer incentives. • Entertain.
- 14. Where marketers get it wrong. • Making bad assumptions about app use. • Failing to connect with users during “me time”. • Underinvesting in mobile media.
- 15. What users are doing.
- 16. STATISTICS (1/3) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Aged 12-17 Aged 18-29 Aged 12-17 Aged 18-29 Cell phone 50 45 other 50 55 Internet
- 17. STATISTICS (2/3)
- 18. STATISTICS (3/3) 82% 18% Mobile minutes Apps Web browsers 78% 17% 5% Google Searches Home Move other Marketers fail to connect utilizing mobile marketing during “me time”.
- 19. MOBILE MARKETING Same information different devices. Provide lighter version of original site. Deliver a good experience.
- 22. EMAIL MARKETING Effective in drive repeat traffic back to mobile app and to website. Lowest cost, highest yield way. Email’s most redeeming feature is the ability to measure repeat, sustained user attention. An email is, by definition, a unique identifier.
- 24. DISCLAIMER Created by Shubham Chaudhary, ISM Dhanbad, during marketing internship under Prof. Sameer Mathur, IIM Lucknow. Prof. Sameer Mathur IIM Lucknow