Campus Trendz Survey 2013

CareerNet’s
Campus Trendz Survey 2013
Copyright © 2013 CareerNet Consulting

ESOP
Retention
Vehicle
Loan
Wellness
Benefit
Compensation
Role
Campus
Benefit
Entry Level
Hiring
Interns
Travel

About Campus Trendz Survey 2013
Survey report complimentary on participation
• Hiring
• Compensation & Benefits
• HR Best Practices
• Attrition
• Internship
The survey captures data
for an organisation’s
• Qualitative and quantitative analysis on the latest
trends in campus compensation and
• Corporate practices to structure CTC on campus
as part of the company hiring strategy
The survey report will
enable organisations with
Campus Trends Survey 2013 is the sixth edition of
CareerNet’s Annual Compensation Survey.

• Graduates: BSc, BCA,
B.Com, BBA
• Engineering: B.Tech,
M.Tech, MCA
• Post Graduates: MSc,
MCom, MPhil, MS
• Specialized Courses: PhD,
CA
• Management: MBA
• Banking, Financial Services
& Insurance
• Consumer Business & Retail
• Engineering/ Manufacturing
• IT Products
• IT Services
• IT enabled Services
INDUSTRY
Survey Coverage
Across Industries and Education
Hiring Level
• Freshers / Entry Level
• Interns
DEGREE

Why Participate?
Trends & Analysis across industries
Campus
Trends
Survey
Market
Overview
Sector
Snapshot
Hiring
Trends
Comp &
Ben
Trends
Attrition
Analysis

Industry wise participation
83%
7%
6% 4%
Survey 2011
IT
BFSI
ITeS
Manufacturing
No of participants: 96
42%
15%
19%
11%
13%
Survey 2012
IT Product
Banking & Fin Serv
IT Services & ITeS
Engineering / Manufacturing
Consumer Business & Retail
No of participants: 117
40%
15%
15%
10%
10%
10%
Survey 2013
Targeted
IT Product
IT Services
ITeS
Engineering/ Manufacturing
Consumer Business & Retail
Banking Financial Services &
Insurance
More than 100 companies participation

Survey Methodology
•Develop
objectives and
topics
•Project
Scoping
•Design the
questionnaire
Survey
Planning
•Preliminary
analysis
•Trends of
compensation
•Analyze and
present
various data
scenarios
•Approach
companies
•Data collection
•Understanding
policies &
programs
•Review gaps
in data and fill
the same
•Generation of
final report
•Branding and
PR
•Present
findings
•Dispatch to
participant
organizations
•Focus group
discussion
with Industry
Leaders
• Validation of
questionnaire
Meeting
with
participants
Industry
Focus
Group
Data
Analysis
Report
Publishing

Highlights of Campus Compensation Survey 2012

Hiring Trends - 2012
 On an average, entry level hiring across sectors is about one-third of total annual hire.
 20% outsource their Entry level hiring.
 Overall entry level attrition across sectors is 17%.
 Overall entry level women diversity is 36%.
 Tier A campuses are preferred for offering Research & Development Roles.
23%
34%
43%
35%
31%
38%
0%
10%
20%
30%
40%
50%
Percentage entry level hiring by Industry
IT IT ITeS BFSI Mfg/ Con/
Product Services Eng Retail
47%
19%
14%
20%
Source of Entry Level Hiring
Campus Walkin Referrals Vendors
2012-13 2012-13

Campus Survey 2011Attracting & Retaining Talent
 Overall entry level attrition across sectors is 17%.
 Overall entry level women diversity is 36%.
 Consumer Business & Retail companies significantly hire more percentage of women at entry level
 Majority of Attrition at high-paying roles is due to further studies whereas it is better pay at low-paying
roles
30%
35%
44%
29%
17%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Women Talent Diversity
8%
21%
24%
13%
4%
44%
0%
10%
20%
30%
40%
50%
Attrition at Entry Level
2012-13 2012-13

Campus Survey 2011
 Matured sectors like IT Product, IT Services & BFSI offer pre placement offer to about 50% interns
 Most of participating companies offer travel as benefit to interns
Internship
Training imparted to Entry Level recruits
60%
36%
40%
45%
50%
55%
0%
10%
20%
30%
40%
50%
60%
70%
% Companies offering Internship
43%
48%
13%
30%
25% 24%
0%
10%
20%
30%
40%
50%
60%
Internship to Pre Placement Offer ratio
2012-13 2012-13

Campus Survey 2011
 IT Product and Services sector have higher fixed pay, around 90%.
 Participating IT Product and BFSI - Offshore companies hire entry level talent from Tier A+ campuses
for high-end technology roles.
 Participating IT Product companies not only pay significantly higher salaries for IT roles at entry level,
but also for functional roles like HR, Sales/Marketing & Operations over other industry verticals.
 Participating companies pay similar salaries to Engineering and Management post graduates across
each tier of college.
Compensation Trends - 2012
87%
92%
80% 81% 82%
73%
6% 6%
15% 14% 15% 15%
0%
20%
40%
60%
80%
100%
Compensation Break up
Fixed Pay
Variable Pay
IT Product IT Services ITeS BFSI Mfg/ Eng Con/ Retail
2012-13

Campus Survey 2011Benefits Offered
 Participating IT Products companies offer wide range of benefits to attract & retain entry level talent,
whereas sponsoring Higher Education is typically the most common strategy to retain talent across IT
roles.
 Participating Consumer Business & Retail companies typically offer significantly higher benefits
compared to other industry sectors.
 20% of participating companies Wellness as a benefit is provided by the participating companies
 35% of participating BFS sector companies provide higher education as a benefit
 Among participating companies, Manufacturing sector provides vehicle loan/ assistance as a benefit
22%
5% 5%
18%
10%
9%
0%
10%
20%
30%
Wellness as a benefit
22%
21%
7%
22%
3%
26%
0%
10%
20%
30%
% IT Product companies providing benefits
ESOP / Joining Retention Wellness Vehicle Higher
RSU Bonus Bonus Loan Education
2012-13 2012-13

How to participate?
To participate in the Campus Trendz Survey 2013, please click on the
link: www.careernet.co.in/survey and follow the below steps:
1. Click on Register Now link above the login box.
2. Enter Name, Email ID and Password.
3. Once registered, use the same email id and password to login to the survey.
4. Every section has instructions for filling in the survey.
For any queries, kindly reach out to us
Ph: 080-6656-0178
Email: campustrendz2013@careernet.co.in

CareerNet Technologies Pvt. Ltd.
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Voice : +91-80-6656-0000
Fax: +91-80-66556-0001
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Campus Trendz Survey 2013

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