The document discusses green marketing, which refers to promoting products and services based on their environmental benefits. It involves creating eco-friendly products and packaging, adopting sustainable business practices, and using recycled and renewable materials. The principles of green marketing are being consumer oriented, providing customer value, innovation, having a sense of mission, and benefitting society. Green marketing presents opportunities but also challenges such as greenwashing, convincing customers, and costs. The document proposes green marketing strategies to minimize waste, promote employee awareness, use effective communication, and constantly improve products and processes.

1. GREEN
MARKETING
Presented By:
Shubham Ahirwar
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2. What is
Green
Marketing?
• Green marketing refers to the process
of selling products and/or services
based on their environmental benefits.
• It also known as eco-marketing or
sustainable marketing.
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Green Marketing can involve no. of eco-friendly business practices:
• Creating an eco-friendly product.
• Using eco-friendly packaging.
• Adopting sustainable business practices.
• Able to be recycled and/or is produced from recycled materials.
• Being made from renewable materials (such as bamboo, etc.).
• Being designed to be repairable and not "throwaway“.

3. Principles Of
Green
Marketing
1. Consumer Oriented Marketing
2. CustomerValue Marketing
3. Innovative Marketing
4. Sense of Mission Marketing
5. Societal Marketing.
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4. 1. Opportunities
2. Social Responsibility
3. Government Pressure
4. Competitive Advantage
5. Cost Factor
Significance Of
Green Marketing
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5. Green Marketing Mix
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6. Challenges Of
Green Marketing
Green
marketing
myopia
Sustainability
Convince
customers
Cost factor
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7. Green Marketing Strategy Grid
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8. Suggested Solution
• Environmentally responsible organizations should attempt to minimize their
waste.
• Organization policy
• Employee Awareness Program
• Effective and transparent Communication
• Constantly Refine the Product and Processes
If today's successful marketing is about appealing to personal values and delivering
consumer empowerment, then surely the time is right to inject sustainable
development into the marketing mix to help address some of the gritty issues
currently facing our planet.
Green marketing methods produce highly effective results.
They apply all of the steps you need to cut costs, raise response rates and increase
growth in the most important marketing metric we are all held accountable for-the
bottom line.
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9. THANK
YOU! 9