Importance of green marketing and its benefits. Its not a trend anymore but aneed for this generation.

1. COMPANIES
GOING GREEN

2. Major trends in Marketing
•Social Marketing
•Relationship Marketing
•Green Marketing

3. Green marketing
• The marketing of the products
presumed to be environmentally
safe.
• Green marketing incorporates a
broad range of activities,
including product modification,
changes to the production
process, packaging changes, as
well as modifying advertising.

4. • Helps in reducing the environmental damage.
• Improves the company image and sales of the
product.
• Creates customer awareness about ecological
problems.
• Makes customer enjoy the benefits of a
product or service thereby also contributing
to environmental benefits.
• Company’s become more accountable for
producing and marketing products without
any bad effects on the environment.
Need for Green Marketing

5. Product
Opportunities
Enhanced
Environmental
Awareness
Premium
Pricing
Supplier
Expansion
Benefits of Green Marketing

6. Cost Effective
• The less energy we use the more money we can save - and most of
the savings will come from finding ways to reduce:
Water
Usage
Energy
Usage
Waste

7. Are Consumers Willing to Pay More for Green
Products?
The 2014 Nielsen Global Survey on CSR polled 30k consumers from 60
countries to determine statistics on consumer preferences for
sustainable purchasing, and found that:
• 55% of consumers were willing to pay extra for products and services
which are environmental safe
• 52% made at least one purchase in the past six months
• 52% check product packaging to ensure sustainable impact

9. Companies Going Green

14. Case: Amazon and Flipkart

15. Green certificate: Eco Labels
• Today many organizations environmental strategies revolve around
marketing campaigns and repackaging to promote green marketing.

16. Conclusion
• This is not only a trend but also
a need which is now taking up
in the market.
• All the big companies in the
world are adopting this to
capture the market.
• It is the big player who can only
help to changes other wise it
would be hard to make it.

17. Thank You