a brief introduction to Green marketing

2. WHAT IS GREEN MARKETING?
Green Marketing is the marketing of products that are
presumed to be environmentally safe.

3. A SIMPLE DEFINITION
 In simple terms it refers to
the process of selling
products and/or services
based on their environment
benefits.
 Such a product may be
environmentally friendly in
itself or produced and/or
packaged in this way.

4. PROCESS OF GREEN MARKETING
1. Development of Green Products
 A green product is a non-pollutant product which is advantageous for
improving the natural business environment and society.
 A company must consider all the environmental impacts while developing a
green product, structure formation, production process, water disposal, and
utilisation.
2. Fixing the Green Price
 Fixation of price is very critical for developing marketing strategy.
 Various researchers have revealed that numerous customers are ready to pay
higher prices for green products such products have high green value, greater
technical volume, and beneficial to customer’s health.
 Considering this, firm can fix the higher prices for their green products.

5. 3. Opening of the Green Channel
The route or passage through which green product is transferred from the
manufacturers to the consumers is know as the green marketing channel.
The following aspects must be considered while selecting a green market
channel:
 A firm must build proper mutual benefit relationships, monitor its green
reputation, and encourage the green mindfulness of the middlemen.
 A firm must be attentive towards the operations of its green marketing
channel.
 A firm should establish notable sale enterprises, counters, or green
commodity purchases with the concept of “giving back to nature” to attract
customers and increase reputation.
4. Implementation of Green Promotion
 Green Advertisements.
 Green Advocate.
 Green Public Relations.

8. ADVANTAGES OF GREEN MARKETING
1. A company can enter new markets when it brings attention to positive
environmental impact.
2. Gain more profit from green marketing.
3. Green marketing brings a competitive advantage.
4. Raise awareness on important environmental or social issue
DISADVANTAGES OF GREEN MARKETING
1. Change leads to costs.
2. Costly Green Certifications.
3. Green washing.
4. Relatively newer concept.

9. FEATURES OF GREEN MARKETING
 Green marketing helps to produce eco-friendly
products.
 Green products focuses on wastage minimization
and proper resources planning.
 Green marketing helps in sustainability of
environment.
 Green marketing is also contributing for reduction
of various green house gases in the environment.

10. GREEN CODE
G eneralise with care.
R emeber
E xplore
E nsure
N eutrality is important.