![Preview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-2-2048.jpg?cb=1665677403)
![The Planning Process ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-3-2048.jpg?cb=1665677403)
![Steps in the Planning Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-4-2048.jpg?cb=1665677403)
![Corporate & Division Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-6-2048.jpg?cb=1665677403)
![Defining the Corporate Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-7-2048.jpg?cb=1665677403)
![Defining the Business ,[object Object],Company Product Definition Market Definition Missouri-Pacific Railroad We run a railroad. We are a people-and-goods mover. Xerox We make copying equipment. We help improve office productivity. Standard Oil We sell gasoline. We supply energy. Colombia Pictures We make movies. We market entertainment.](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-8-2048.jpg?cb=1665677403)
![Establishing Strategic Business Units ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-9-2048.jpg?cb=1665677403)
![Assessing Growth Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-10-2048.jpg?cb=1665677403)
![Intensive Growth ,[object Object],Current Products New Products Current Markets 1. Market-Penetration Strategy 3. Product-Development Strategy New Markets 2. Market-Development Strategy (Diversification Strategy)](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-11-2048.jpg?cb=1665677403)
![Intensive Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-12-2048.jpg?cb=1665677403)
![Integrative Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-13-2048.jpg?cb=1665677403)
![Diversification Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-14-2048.jpg?cb=1665677403)
![Business Statement ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-16-2048.jpg?cb=1665677403)
![Goal Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-17-2048.jpg?cb=1665677403)
![Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-18-2048.jpg?cb=1665677403)
![Program Formulation & Implementation ,[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-19-2048.jpg?cb=1665677403)
![Product Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketingplanningprocess-1221576852865450-9/75/marketing-planning-process-20-2048.jpg?cb=1665677403)
Marketing Planning Process
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Marketing Planning Process
- 1. Marketing Planning Process Prepared By: Ashish Manchanda (07337) Binita Vaidya (07340) MBA - Term II KUSOM
- 5. Planning at Different Levels of an Organization Corporate Planning Division Planning Business Unit Planning Product Planning Organizing Implementing Measuring Results Diagnosing Results Taking Corrective Action Planning Implementing Controlling
- 15. Business Unit Strategic Planning Business Mission SWOT Analysis Goal Formulation Strategy Formulation Program Formulation Implementation Feedback & Control
- 21. Questions?