Advertising response

1. ADVERTISING
RESPONSE

2. S.NO. CONTENT SLIDE NO.
1. Introduction 03-04
2. Ignorance of advertising response 05
3. Advertising response hierarchy model 06
4. Advertising response models for marketing 07
5. Advertising response functions helps
marketers
08
6. Direct response advertising 09
7. Examples 10

3.  The best definition of Advertising Response is advertising or
marketing that encourages a direct action from a person.
 Advertising Response provides advertisers with the opportunity
to generate leads from their advertising and the same time,
precisely measure the effectiveness of various media outlets.
 Advertising Response can be a component of a direct marketing
campaign or a component of an integrated marketing
communications campaign.

4.  Advertising Response is paid communication with the intent of
driving immediate traffic or sales. This strategy contrasts
brand building, with the primary difference being a goal of
increasing business activity in the short-term as opposed to
developing a brand in the long-term.
 Aggregate advertising response models relate product sales to
advertising spending for a market as a whole. Although many
models have been built, they frequently contradict each other
and considerable doubt exists as to which models best
represent advertising processes.

5.  Ignorance of advertising response phenomena, inability to make
good measurements, and lack of a theory to organize existing
knowledge contribute to great waste in advertising.
 For example, advertising partisans in one company declare that
certain markets should receive more advertising because "the brand
is strong there and we should take advantage of its momentum" and
then, a few minutes later, propose that other markets should also
receive more because "industry sales are strong there and our share is
low", which, freely translated, means "the brand is weak there and
we don't have any momentum."

6. 1. The AIDA model.
2. Hierarchy of effects model.
3. Innovation-adoption model.
4. Information processing model.
There are 4 advertising response hierarchy models:

7. 1. Aggregate Models v.s. Individual Models
2. Static v.s. Dynamic Advertising Response Models
3. Empirical Basis of Advertising Response Models
4. Suggestions for Choosing Advertising Response Models
There are 4 advertising response models for marketing:

8. There are 4 advertising response functions that helps the
marketers:
1. Create ads that will be noticed by consumers each time the
ad runs.
2. Use their advertising budgets wisely.
3. Calculate the break-even points for each product being
advertised.
4. Determine the reach and frequency of a specific medium.

9. 1. Coupon to cut and mail,
2. Business reply card,
3. Toll-free telephone number, or, on the internet,
4. Hotspot to click.
These devices (called direct response mechanisms) include a:
 Direct Response Advertising is advertising that gets results. It is
promotional method in which a in which a prospective customer is
urged to respond immediately and directly to the
advertiser, through the use of a 'device' provided in the
advertisement.

10.  Advertising Response or Direct response advertising is paid
communication with the intent of driving immediate traffic or
sales. This strategy contrasts brand building, with the primary
difference being a goal of increasing business activity in the short-
term as opposed to developing a brand in the long-term.
 Advertising response or direct response advertising specifically, is
the fastest way for most companies to get clicks, calls and
customers. Which means you should be pitching direct response
campaigns to clients. And using direct techniques to build your
business.

11.  www.investopedia.com
 www.mbaskool.com
 www.studymode.com
 www.marketing91.com