Company Profile on Urban Ladder

2. ABOUT
 Urban Ladder is an e-retailer of contemporary furniture for
the Indian consumer.
 It is an online market place which connects the buyers &
sellers of furniture and home decor items.
 Company offers a range of products such as beds, sofas,
wardrobes, & dining among other furniture categories.
 The company delivers original & easy-to-assemble pieces
directly to the customers’ door step.
 Urban Ladder is present in 12 cities across India.

3. HISTORY
 Urban Ladder was started by Ashish Goel and Rajiv
Srivatsa.
 Ashish Goel is the Founder & CEO of the Company.
 Rajiv Srivatsa is the Co-founder & COO of the Company.
 Company Founded in July 2012, Bangalore based.

4. VISION
 Ashish and Rajiv launched Urban Ladder in July 2012 with
a vision of making millions of Indian homes beautiful, and
 To be the largest destination for furniture and home decor
products in India.
 In just three years, Urban Ladder is India’s leading online
furniture and home décor company.
 Their vision is to set global benchmarks for distinctive
products, consumer experiences and honest best practices.

5. FEATURES
 UL provide detailed specifications and measurement,
for every item or products.
 Urban Ladder pointing towards customers satisfaction.
 Urban Ladder made for urban customers.
 Urban Ladder Pre-order Facility.
 Urban Ladder delivers original, practical pieces directly
to the customer’s doorstep.

6. AWARDS & RECOGNITION
 Urban Ladder collected the ‘Best Digital Start-Up’
Award.
 ‘4th India Digital Award’ conducted by Internet and
Mobile Association of India.
 Urban Ladder also collected the ‘Indian Forbes’Award.

7. COMPETITORS
 Pepperfry
 Fabfurnish
 Houseful
 Room Attire
 Stitch Wood
 Wooden Street
 Custom Furnish

8. USP
 Customer engagement
 Better user experience
 Quality
 Good visual Identity
 Urban Ladder is almost entirely focused on furniture,
almost entirely its own branded products.

9. SWOT ANALYSIS
 STRENGTH
1. Strongly Funded.
2. Innovative Services.
3. Best Price Promise.
4. Fast Delivery & Excellent Customer Service.
5. Variety of Products & Brands.
6. Huge Range of Products Across Categories.
7. Tie-up with a large number of vendors.

10.  WEAKNESS
1. Consumer mindset about Shopping online
for furniture.
2. Inter-state movement of product.
3. Dependence on venders of product.
4. No physical stores in the market.

11.  OPPORTUNITY
1. Growing Market Segment.
2. Growth in number of online users.
3. New technologies in E-commerce.
4. Increasing buyer behavior of young
population.

12.  THREATS
1. Competition in the Market.
2. Consumer Mindset.
3. Government Regulation.
4. Vendors / Retailers.

13. CONCLUSIONS
 Urban Ladder delivers original, practical pieces directly
to the customer’s doorstep.
 The company is growing fast, adding new items and
customers every week.
 Customers are also satisfied with the Products and
Services of the company.
 The quality of furniture’s is very good.

14. THANK YOU