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Green marketing ppt
- 1. Presented by – VAISHALI SINGH VISHAL SINGH SAKSHI SARDAR PANKAJ SHARMA
- 2. Contents of Presentation ► Introduction to Green Marketing ► Pro’s & Con’s ► Marketing Mix of Green Marketing ► Companies using Green Marketing ► Green Marketing methods ► Why Green Marketing ? ► Greenwashing
- 3. Lets understand “GREEN MARKETING” !! ► It is the marketing of products that are presumed to be environmentally safe. ► It incorporates a broad range of activities including: 1. Product modification 2. Changes to the production process 3. Packaging changes 4. Modifying advertising.
- 4. Pro’s & Con’s of Green Marketing • Attention in the market • Create Awareness • Profit Making • Response from Customers Pro’s • Change leads to cost • Costly Certifications • Little Detail about exact Features Con’s
- 5. MARKETING MIX OF GREEN MARKETING
- 6. PRODUCT ► Supports sustainable development. ► Made from recycled goods or that can be recycled or reused. ► Efficient products which save water, energy, money & reduce environmental impact. ► Environmentally responsible packaging.
- 7. Companies Using Green Marketing Tactics in Product
- 8. PRICE Price is an important and critical factor of green marketing mix . Most consumers will only be prepared to pay additional value if there is a perception of extra product value . Value maybe improved performance ,function, design, visual appeal or taste . Green marketing should take all these factors in consideration while charging a premium price.
- 9. PLACE The choice of where and when to make a product available will have a significant impact on the customers . Very few customers will go out of their way to buy green products. Green place is about managing logistics to cut down the transportation cost aiming at reducing the transportation cost
- 10. PROMOTION Promoting products and services to target markets includes : 1. Paid advertising 2. Public relations 3. Sales promotions 4. Direct marketing 5. On site promotions ( Internet Sales)
- 11. Companies with green marketing !! ► PHILIPS ► MCDONALD ► FIAT ► DELUXE PAINT ► CANON ► UNILEVER
- 13. Use eco friendly paper and inks for printing marketing materials. Skipping the printed materials altogether and opting electronic marketing Having a recyclable program and responsible waste disposable practices Using eco friendly product packaging Using efficient packaging and shipping methods Using eco friendly power sources Taking steps to offset environmental impact
- 15. GREENWASHING ► Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is.