6. The Three R’s of Environmentalism
• Reuse old items; donate to the unfortunate, repair
if broken.
• Reduce the amount of waste you produce.
• Recycle as much as possible; buy recycled products
to support recycling.
7.
8. Golden Rules of Green Marketing
• Know your customer
• Educating your customers
• Being genuine & transparent
• Reassure the buyer
• Consider your pricing
• Keeping consumer expectation in mind
always
9. NEED OF GREEN MARKETING
On our planet sources are limited and human needs
(wants) unlimited
green marketing is important for the firms to utilize the
limited resources satisfying the consumer needs as well
as achieving the organization’s selling objectives
10. CHARACTERSTICS OF GREEN
MARKETING
• Products with natural
ingredients.
• Products those are
recyclable, reusable and
biodegradable.
• Products that have eco-
friendly packaging i.e.
reusable ,refillable
containers etc.
• Products do not harm
or pollute the
environment.
14. Case study
Wipro Green It
Wipro InfoTech is India's first company to launch
environment friendly computer peripherals. For
the Indian market, Wipro has launched a new
range of desktops and laptops called Wipro
Greenware. These products are RoHS (Restriction
of Hazardous Substances) compliant thus reducing
e-waste in the environment.
15. BENEFITS OF GREEN MARKETING
• Encourages the marketers to develop energy-
efficient products
• Helps save money in the long run
• Helps companies to develop innovative
products
• Gives them competitive advantage and
favorable image among consumers.
• The employees and consumers feel proud to be
associated with an environmentally responsible
company
16. Challenges in Green Marketing
• Need for standardization
• New concept for customers
• Patience and Preservation
• Avoiding green Myopia
17. WHY GREEN MARKETING
IS NOT POPULAR IN INDIA
People are more attracted towards foreign
products
And most companies are not interested to
producing herbal products
people are not aware of the importance of the
green marketing,
Green marketing products prices are very high
18. CONCLUSION
Green marketing is catching on in a big way.
Marketers as well as consumers are slowly but
strongly recognizing it.
Awareness is being created about the use of such
materials, which are helpful in conserving the
environment and are eco-friendly. Green
marketing is gaining prominence across the world
and in India too.
19. SUGGESTIONS
• Improve awareness about green products and
there effectiveness.
• Green products should be priced according to
it’s quality.
• There should not be more price difference
between standard product and green product.
• Green product’s quality should be better than
standard products.
Editor's Notes
BENEFITS OF GREEN MARKETING
encourages the marketers to develop energy-efficient products
encourages the concept of ‘Sustainability’
green products helps save money in the long run as they are energy efficient and have low maintenance costs.
helps companies to develop innovative products and tap new markets.
It also gives them competitive advantage and favourable image among consumers.
The employees and consumers feel proud to be associated with an environmentally responsible company.
