HearsayLA Deck

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A presentation deck describing the growth and success of HearsayLA.com

Published in: Food, Technology
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HearsayLA Deck

  1. 1. Damn good food is our expertise. When it comes to the incredible foods & drinks Los Angeles has to offer... we want to Eat. Drink. Share.
  2. 2. Ecosystem TUMBLR Facebook Instagramtwitter
  3. 3. Facebook Facebook Catch All Diverse Top social acquisition site Foundation of Brand
  4. 4. Twitter twitter Communicate with Restaurants Enhanced our credibility #Hashtags Short & Sweet Photos
  5. 5. Instagram Instagram Most popular platform for our target audience Visually appealing Best format for our brand – concise #Hashtags Able to tell our story most effectively
  6. 6. TUMBLR TUMBLR Basic website platform Ability to expand on reviews Category specific Sharing multiple photos Comprehensive platform
  7. 7. Highlights of Campaign #HearsayYOUsay Diddy Riese Mentions and Retweets Word of Mouth
  8. 8. METRICS TUMBLR Facebook Instagramtwitter Facebook Insights // Sprout Social Sprout Social Statigram Google Analytics
  9. 9. Facebook Number of FB Likes Number of Stories Shared
  10. 10. Twitter Twitter Engagement Twitter Follower Demographics
  11. 11. Instagram Number of Likes Number of Comments
  12. 12. Instagram 509FOllowers as of 12am Tuesday 12.3 A Total of  
  13. 13. TUMBLRUnique Visits Number of Pageviews
  14. 14. Social Scorecard September Metrics Item # SM Multiplier Total Instagram Followers 59 .2 12 Instagram Likes / Image 29 .4 12 Instagram Comments 8 .5 4 Facebook Likes 131 .2 26 Facebook Reach 100 .2 20 Twitter Followers 42 .2 8 Twitter Mentions 0 .7 0 Tumblr Visits 12 .4 5 Tumblr Pageviews 46 .2 9 TOTALS 96
  15. 15. Social Scorecard October Metrics Item # SM Multiplier Total Instagram Followers 227 .2 45 Instagram Likes / Image 37 .4 15 Instagram Comments 30 .5 15 Facebook Likes 36 .2 7 Facebook Reach 96 .2 19 Twitter Followers 9 .2 2 Twitter Mentions 8 .7 6 Tumblr Visits 102 .4 41 Tumblr Pageviews 388 .2 78 TOTALS 227
  16. 16. Social Scorecard November Metrics Item # SM Multiplier Total Instagram Followers 280 .2 56 Instagram Likes / Image 48 .4 19 Instagram Comments 58 .5 29 Facebook Likes 15 .2 3 Facebook Reach 93 .2 19 Twitter Followers 6 .2 1 Twitter Mentions 4 .7 3 Tumblr Visits 154 .4 62 Tumblr Pageviews 639 .2 129 TOTALS 321
  17. 17. Social Media Scorecard 0 50 100 150 200 250 300 350 September October November SMMultiplier
  18. 18. VIDEO

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