The Presentation is made to understand how to increase engagement & followers on twitter, The presentation is made after working on real brand accounts and understanding the usability visit: www.desicreative.com

1. HOW TO INCREASE ENGAGEMENT
ON TWITTER

2. “I’ve read lot of articles on Social Media
Marketing, Consumer Engagements,
Monetary Spends on Social Media and on the
other hand even executed the Work, Handled
Brand accounts, Websites etc”

3. There is no formula, no equation on how it works, it
functions or it behaves, But smart work and dedication is
all it needs

4. Here are Few Tips on How to
Increase Engagement or Followers
on Twitter

5. I
“CONTRIBUTE” DON’T
ACCUMULATE, RETWEETS ARE
GOOD

6. Pay attention to what your page says, connect with interesting personalities
which are targeted audiences for your page
Retweet their Content, Not once but twice in a week. Grab their Attention. It
is just like grabbing attention of a girl you like in a real like
Reciprocity helps, By retweeting your users content first, you could have much
better luck when trying to get them retweet and share your own content
Even asking for a Retweet helps in a Twitter post

7. II
IMAGES GIVE YOU AN IDENTITY

8. You have 0.5 sec to grab your visitors attention, Now What do you do ?
Images are saviour, They are just like “Tweet of God”
Its proven, since the existence of Social Media and the day it was realized
Images are extremely important, Engagement grows over 300%
Images are dynamic, with many existing image tools you can play with the
image by putting interesting text with beautiful fonts. Life has become easier
with tools & Plug-ins (USE THEM)

9. III
GIF & VIDEOS ARE LEADING THE WEB

10. DIGITAL VIDEO – VIRAL VIDEO – VIRAL CONTENT
That is all you hear from your peers,
Every Brand Profile needs a Video, Why?
Videos tell story, You break the 140 character rule, It evokes emotion
8 Out of 10 Brands creates video content, Video has higher rate of retweets
and engagement (UNLESS YOUR VIDEO IS INTERESTING)
More than 80% users what video on Social Media
GIFs – Are in the Trend, So Flow with the wave, Don’t miss the opportunity

11. IV
SOLVE A PROBLEM, GENERATE LINKS

12. Links solve your problem
Call for Action links
“Experts” say: Tweet with links give you more retweets. 80% of interaction
happens when a user clicks on a link

13. V
HAVE ONE TONE OF VOICE, WHICH DEFINES
YOUR PERSONALITY

14. Having an Opinion of one thing and rejecting other will leverage your twitter
handle
Different tone of voices you can use: Sarcastic, Witty, Rebellious, Humorous
etc
Level: Low-Medium-High, based on your message you can use your tone and
nature of your tweet
Carefully choose your words, and way you frame your tweets
Eg: In my case: Humorous tweet works,

15. VI
TWEET HOURS & WEEKEND TWEETS

16. Time is extremely important on twitter, Know your audience, Use analytics to
understand when are they active
Everyone has their own understanding and different time zones, It all depends
upon when and how active is your audience
Through our study:
Tweeting in the afternoon gives you more reach and CTR, Ideal time is post-
lunch in India ideally between 2-3 PM
Morning tweets also work
Be more active on weekends. Also when you tweet on Friday, most retweets
you get is on Saturday & Sunday’s
Use tools like hootsuite, Buffer to understand the analytics

17. VII
USE PLUG-INS/TOOLS TO PLAN YOUR
CAMPAIGN EFFECTIVELY

18. Tools such as Hootsuite, Buffer, Tweetdeck, BuzzSumo are essential for
planning your campaign
The official Twitter Analytics tool proves that the data associated with your
account can be simple to understand
Use atleast 2 tools for twitter, I use Hootsuite and Twitter Analytics
By using these tools you can find out the following:
1) Twitter interactions
2) Search your audience by location or language
3) Usage rates and hashtags

19. VIII
WORK BACKWARDS

20. WORK BACKWARDS
Set targets, setting month on month targets will ultimately teach you how
much dedication and smart work it requires
Give unrealistic targets, just like corporate Sales targets are
“In 3 months i need 2000 Followers”
Improvise: If a particular tone of voice is not working then improvise and
change your style of tweet before people get used to you
Use Tools, they are life savior & always reply immediately

21. PRESENTATION BY AMEY KATKAR