Social Networking

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Social Networking with Twitter

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Social Networking

  1. 1. Social Networking: Twitter<br />How to expand the online conversation<br />Thanks for inviting me!<br />
  2. 2. Suggested learning need codes<br /><ul><li>7070 Entrepreneurship, private practice
  3. 3. 1020 Computer
  4. 4. 1100 Photography
  5. 5. 7120 Marketing
  6. 6. 7210 Sales, merchandising
  7. 7. 7040 Consultation</li></ul>Tweet #tweb01 about this webinar<br /><ul><li>Send twitter message to @Dimdim if you have AV problems
  8. 8. (a customer service example of twitter)</li></li></ul><li>How we use the internet today<br /><ul><li>If your not using social networks you are missing a captive audience</li></li></ul><li>How to grow your followers<br /><ul><li>Follow
  9. 9. Follow the people you want to follow you
  10. 10. Follow your followers
  11. 11. Retweet (put (RT) in front of the tweet
  12. 12. People love it, builds affection and loyalty
  13. 13. Tweet at least 2-3x per week (build to 2-5 per day)
  14. 14. Be Real
  15. 15. Twittiquette
  16. 16. Follow those who follow you
  17. 17. Thank People
  18. 18. Auto responders considered spam
  19. 19. Provide Value… Don’t just create noise
  20. 20. New information with links
  21. 21. Blog posts (Twitterfeed)
  22. 22. Tweet Press Releases</li></li></ul><li>Increased ease of communication& transparency with followers<br /><ul><li>Introduce new products, locations, services
  23. 23. Promotions
  24. 24. Contests
  25. 25. Staff
  26. 26. Generally say what you are doing</li></li></ul><li>Twitter Marketing<br />Add your twitter info to your electronic signature, website, blog, Facebook page, LinkedIn page, and all your ads<br />Connect with your customers, create a twitter account for customer feedback, questions, and a place to market new info to them<br />Be prepared to respond to questions and feedback from your customers that everyone can see<br />Customize or brand your twitter background with your logo and provide a personal image of yourself <br />
  27. 27. Twitter marketing ideas<br />Press releases: you can keep your audience up to date with your brand’s latest developments by posting links to your press releases.<br />Time-sensitive special offers: you can use Twitter to promote items on sale, or special fares, like some airlines are already doing.<br />Post event updates: if you go to a conference or trade show, you can tweet about the latest developments.<br />News updates: Twitter can be a good medium to post news items of interest to your customers.<br />Disaster Relief: Organizations such as the Red Cross are using twitter to post updates on their efforts to help during natural disasters and emergencies.<br />Daily schedules: musicians, politicians and other traveling acts are using Twitter to post news about their appearances, schedules, etc.<br />Links to interesting web pages: You can use Twitter as a social bookmarking service, like Delicious or Stumbleupon.<br />New blog posts announcements: You can post a tweet every time you update your blog. True, you can also achieve this through RSS, but Twitter gives you yet another avenue to reach people that otherwise wouldn’t have had access to your RSS feed.<br />Blog widget: you can install Twitter on your blog’s sidebar to show your latest tweets and give your blog a more interactive feel.<br />Real estate listings: real estate agents can use Twitter to post links to new listings.<br />Promotions: if you have a “deal of the day”, “daily lunch special” or any other recurring, time-sensitive promotion you can announce it in Twitter.<br />Recruitment tool: many companies have filled positions with people they found through Twitter.<br />Personal branding: by drafting a compelling personal profile, posting brief insights on topics related to your field, and by nurturing your network of followers, over time your Twitter account can turn into a strong personal branding signal.<br />
  28. 28. Linking to social media<br />Link your twitter acct to Facebook, LinkedIn,and any social networking site you use<br />Use applications on Social Networking Sites to auto post on multiple sites<br />Ping.fm<br />Consider a professional twitter client such as hootsuite.com or cotweet.com<br />
  29. 29. Capitalize on the wisdom of masses<br />Look at trending topics and think about how you can provide a unique tweet <br />Listen to the conversation <br />Get Real Time feedback on what is going on, your products, etc<br />
  30. 30. Twitter tools<br />Hootsuite<br />Supports multiple twitter accts<br />Supports multiple logins for one acct<br />Enables scheduled tweets<br />Provides auto RT, R & DM<br />Provides embeddable columns<br />Cotweet<br />Supports multiple twitters and logins with unique character to identify who is who<br />
  31. 31. Twitter case study<br />Open a business account (your business name) brand your background<br />Assign the voice of twitter and devote minimum of 30 minutes per day<br />Become a trouble shooter first, a promotional evangelist second<br />Make 60% of posts useful for others 40% promotional with links back to your website/blog<br />Measure your 90 day change in followers, links and sales<br />
  32. 32. Thanks for participating<br />Follow @nadinekf<br /><ul><li>Lets look at these tools in action
  33. 33. twazzup
  34. 34. hootsuite</li>

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