Social Media for Business

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Name: Social Media for Business (www.presentationadvisors.com )


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Social Media for Business

  1. 1. Social Media for Business
  2. 2. HISTORY SOCIAL MEDIA
  3. 3. Before the Internet, " we used to gather to share our passions
  4. 4. Early internet included message boards and chat rooms
  5. 5. Now, social media is…
  6. 6. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
  7. 7. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships
  8. 8. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs
  9. 9. RIGHT is doing it Who ?
  10. 10. RIGHT is doing it
  11. 11. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  12. 12. RIGHT is doing it
  13. 13. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need.
  14. 14. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customers through Social Media.
  15. 15. RIGHT is doing it
  16. 16. Starbucks gave their consumers a voice
  17. 17. Resulting in over 50,000 product ideas
  18. 18. One message before Social Media…
  19. 19. One message after Social Media…
  20. 20. The message is distributed across Social Media channels…
  21. 21. We have reach like never before…
  22. 22. We have reach like never before… …where businesses can embrace their customers.
  23. 23. How can a business implement a Social Media Strategy?
  24. 24. 1. Establish Goals
  25. 25. 1. 2. 3. 4. WRITE DOWN Specific business Goals and Objectives
  26. 26. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  27. 27. 3. Build
  28. 28. Choose your channels wisely THE CONVERSATION PRISM by Brian Solis & JESS3 (there are many!)!
  29. 29. Set Your Home Base Corporate site, Blog, ! Facebook Page, etc.!
  30. 30. Use Your Channels
  31. 31. Use Your Channels to Engage and" Drive Traffic
  32. 32. 4. Engage
  33. 33. 4. Engage BUT HOW?
  34. 34. Ask Questions Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  35. 35. Ask Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  36. 36. Ask Questions What  are  your   thoughts  on  our   newest  product?   Likes/Dislikes?   Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  37. 37. Ask Questions What  are  your   thoughts  on  our   newest  product?   Likes/Dislikes?   @Amanda_W  –   Thanks  for  reaching   out!    How  can  we   help  you  today?   Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  38. 38. Choose the right team to engage
  39. 39. Choose the right team to engage Passion is a must!!
  40. 40. Participate
  41. 41. Participate (Get your hands dirty)!
  42. 42. Timeliness and" Frequency
  43. 43. Create a solid! content plan and stick with it! Timeliness and" Frequency
  44. 44. Transparency
  45. 45. Transparency Let your customers in to show your humanity!
  46. 46. Connect
  47. 47. Connect Be the conduit between your audience and valuable content ! and resources!
  48. 48. Relevance
  49. 49. Relevance Before you link to content, make sure it is relevant and adds value to your audience!
  50. 50. Connect Be the conduit between your audience and valuable, relevant content and resources! …and NEVER SPAM!
  51. 51. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
  52. 52. Social Media Channels Blogging Facebook Twitter (… just a few)
  53. 53. X 500,000,000+ Active Worldwide Users SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  54. 54. 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  55. 55. 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  56. 56. 5,300,000,000 Creating more than fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  57. 57. Coca-Cola Fan Page – 14,000,000+ fans
  58. 58. 156,000,000+ " registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010
  59. 59. 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  60. 60. 31% of users" follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010
  61. 61. 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  62. 62. September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010
  63. 63. Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010
  64. 64. Most Searched: Google #1, YouTube #2
  65. 65. Social Media Tools and Applications
  66. 66. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
  67. 67. Update RSS TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake
  68. 68. Update RSS Listen & Connect TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
  69. 69. Update RSS Listen & Connect Image Tube Mogul Ustream JustinTV Twitcam Blip.TV Twitpic TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
  70. 70. Social Media Measurement
  71. 71. Reach Frequency and Traffic Influence Conversations and Transactions Sustainability Sentiment You can measure:
  72. 72. Alexa Blogpulse Compete InsideFacebook Quantcast Social Mention Technorati Twittermeter YouTube " Insight With tools like:
  73. 73. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made " every day that eventually " add up to a major shift.” - Jay Baer
  74. 74. Thank You! please vote it up by clicking below! If you liked it,
  75. 75. Social Media for Business
  76. 76. Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr   →   h#p://www.flickr.com/photos/sunfox/4260782551   Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr   →   h#p://www.flickr.com/photos/40645538@N00/1482848501/   Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr   →   h#p://www.flickr.com/photos/gatobito/2632268048   All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners   Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr   →         h#p://www.flickr.com/photos/mcdarius/4718225577   Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr   →   h#p://www.flickr.com/photos/45678931@N05/4246976601/   Listen  image  courtesy  of  b-­‐learn  on  Flickr   →   h#p://www.flickr.com/photos/12445603@N00/27034367/   Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr   →   h#p://www.flickr.com/photos/40055757@N00/3668051585/   Engage  image  courtesy  of  greekadman  on  Flickr   →   h#p://www.flickr.com/photos/99037763@N00/2314463032/   Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr   →   h#p://www.flickr.com/photos/40326422@N00/4286069709/   Glass  BoWle  image  courtesy  of  jk+too  on  Flickr   →   h#p://www.flickr.com/photos/11851864@N06/3661974157/   Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  
  77. 77. Designed by www.presentationadvisors.com

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