Media studies sketch of ancillary plans

1. Sketch of Ancillary Plans

2. DESIGN 1
For my first digipack design, I have decided to use both stereotypical and
anti-stereotypical codes and conventions of the rock genre. To recognise the
band, Red Hot Chili Pepper’s (RHCP) identity, I used the logo twice
throughout the digipack; one for the drug design on the front cover and the
other on the CD. I used this so my target audience can quickly identify the
band and their product. I also plan to write the bands name and album name
‘By The Way’ onto the spine, to link in with stereotypical codes and
conventions of digipacks, and also because many of RHCP’s albums feature
this. For the front cover, I drew a close-up of a mouth with a pill resting on the
tongue as my theme for my music video is drugs and its side-
effects/consequences. This is to represent drugs and potentially highlight the
rock culture’s reckless and self-destructive way as hopefully my target
audience will look at the pill and link it to signify drug use.
I also feel it again, links to the rock genre because of the stereotypical, well known motto that
represents the rock culture; “sex, drugs & rock ‘n’ roll”. As an anti-stereotypical code and convention
to rock digipacks, instead of using a chaotic and messy image, I’ve decided to leave it plain with just
the barcode, the producers and the track lists. I did this because I feel it works better when it’s not
too jumbled around and chaotic, unlike the rest of it. For my digipack colour scheme, I am planning
to use stereotypical colours such as black, white, red and grey, however this may change depending
on the images I plan to use for the final product. For the inside cover, I’ve decided to do a cut
between half of each “band members” face as I think it would look interesting and appealing to the
audience as it is different to what RHCP usually do in their digipacks. I have decided to stick to a
messy, handwritten font because, in my opinion, it fits well with the “fun” side of not only the band
themselves but also the rock genre in general, however I will place it down the bottom and move the
image upwards otherwise I feel it will look to hectic and won’t stand out to my audience. I hope to
use a handwritten styled font for the bands name on the CD as well and I have used this layout of
“floating” around the middle of the CD as I really like how it fits with the round shape of the band’s
logo.

3. DESIGN 2
Similar to my design 1, I have kept a similar front cover to
represent my theme of drugs and the rock genre in a
stereotypical way and kept the inside cover the same as I really
like the idea, however I have used more of a person’s face for
the front cover as I was experimenting on whether it would make
it look any different and more “realistic” than a floating pair of lips
in the middle of the cover. I like the idea of having the rest of the
face and then potentially distorting it to highlight only the mouth
area only. I also like the idea of tracing or/and sketching these
images out using digital technologies such as ‘Photoshop’
instead of using images as I think it would be really creative and
link to the original ‘By The Way’ album by RHCP where they
have a painted girl over a photograph.
I also will use stereotypical codes and conventions of digipacks such as a barcode and track list on
the back cover of the album along with the bands name and album name to create recognition and
maintain RHCP’s identity to the audience. I slightly changed the CD to just have the albums title;
‘By The Way’ floating around the middle of the CD. I like the simplicity and how minimalistic it looks,
however, this doesn’t particularly conform to codes and conventions and representations of both the
rock genre and RHCP.