what have you learned from your target audience

1. WHAT HAVE YOU
LEARNED FROM YOUR
TARGET AUDIENCE
FEEDBACK?

2. OLD FOCUS GROUP
During the focus group we played our music video for our class
and let them watch it and we record what they said after watching
It a couple times. They said that the narrative shots were very
good and helped develop the story of the video very well.
Everyone in the small group liked the night shots as they it was
very effective and the lighting from the car headlights worked well
and add to the atmosphere of the music video. They also thought
that he cut well on the beat and the fast cutting on chorus as the
song speeded up was effective and worked well. Over all the
feedback from the group was helpful and great to receive as it
helped us develop our music video and our editing because we
now knew what we need to make it work for our target audience.

3. Female Aged 16
This female fully understood the narrative of
our music video and their favourite shot was
when Chris and Courtney were in the tunnel
because of the lighting we used to highlight
them. They preferred the performance shots
because they looked like an actual band and
made the shots look more convincing, they
also thought that the band and the actors
played their parts very well. They also preferred
the cuts compared to the dissolves that we
used.

4. Female Aged 16
This female found the narrative very easy to
follow and to understand which is what we
aimed for and there is nothing that they don’t
understand. They preferred the performance
shots this was because they could see the
emotions in the actors eyes and because of
this they said they played their parts brilliantly.
Their favourite shot in the music video was the
barn shot but they said it looked like a run
down brick room. This person also preferred
the cut shots compared to the dissolves.

5. Female Aged 16
This female understood the narrative clearly
and didn’t have any questions about it. They
preferred the narrative shots to the
performance ones because they were
interesting to watch but they said their favourite
was when they were singing in the garden and
it focused in on the lead singers face because
he was a very convincing singer which is good
because that was him singing and if he wasn’t
convincing it wouldn’t have worked. They also
said the rest of the band was conniving and the
actors used in the narrative parts of the song.
This person thought that the cuts were better
then the dissolves that we used .

6. This female didn’t understand the narrative as
they thought they didn’t understand the plot of
the video which is different to other people. A
lot more people understood the narrative
compared to those who didn’t. Like the other
person they preferred the shots in the garden
with the band as they thought it was unique to
any other shots used. They also preferred the
performance shots to the narrative because the
band was likely and funny and they thought it
was entertaining and they played their roles
well.
Female Aged 17

7. Male Aged 16
This male didn’t fully understand the narrative
as they didn’t understand the story or what was
going on. Like most people this person also
preferred the performance shots because they
were dramatic and showed there emotions very
well and along with the actors (Chris and
Courtney) and this is why said they played
there parts very well. There favourite shot was
the tunnel shots as they thought it was
dramatic, effective and an interesting shot to
look at as a viewers point of view. They also
preferred the cuts over dissolves.

8. Male Aged 16
This male clearly understood the narrative mainly
because of the lyrics fitting the video well which made
the narrative clearly understandable. There favourite
shot was the performance ones also the roadside I would
presume this was because they are unique to many
shots in this video and compared to others shots in
music videos. This person unlike the others preferred the
narrative shots to the performance ones as they thought
they were too dark which we tried to fix using the flitters
to make it lighter and colour corrections. This person
thought that the music was too loud over the singing
which we couldn’t doing anything about this is the only
person to say this. Just like most people he preferred
the cuts to the dissolves.

9. Male Aged 16
This male along most people clearly understood the
narrative of the music video thanks to the lyrics and
video matching well. This person preferred the shots as it
build up the star image of the band and there lives and I
think during this shots the star image was build up to
make them look like real stars. There favourite shots was
of them in the abandon building as it fit the video well
and built up the story line. He also thought that the actors
and the band played their roles very well and there
emotions were clear and this helped develop the star
image and the music video itself. Just like everyone else
he also preferred the cuts compared to the dissolves.

10. FOCUS GROUP
For the focus group we a group of people of which this
music video would appeal to and we got them to watch
our music video and we asked them questions about the
narrative and shots that they preferred. As they answered
them we recorded their response and we uploaded them
to sound cloud. This focus group was very helpful
because we as able to find out if our audience
understood our music video before we had finished it and
if the shots we used were effective and if they were we
could use a shot like that again further into the video,

11. TARGET AUDIENCE PROFILE
For my target audience profile i created a slidey with a
collection of images that relate to y target audience. Such
as images of relationships and friends which are two of
the big things for our TA. I also images like YouTube and
food. I also picked out certain words that relate to my TA
and words that my TA might have experienced or are
under pressure about like exams and studying.
This gives me a better idea of what the stereotypical
person likes.