focus group feedback of music video

1. Focus Group - Feedback

2. Is the video edited to make the narrative
obvious? Do you understand the story?
• ‘The editing does make the narrative and I think the story
line is he loves her more than she does’
• ‘I think it is the story is exploring their relationship.
Showing them fall out, he is more in love than her’
• ‘The idea of the relationship and and argument at the
beginning? And then they get together again’
• ‘Visuals match lyrics. He obviously loves her more! Are
they having an affair? Problems in the relationship – like
she is playing with him. Does she have someone else?
When she sings ‘cant be found with you’’
• ‘Yes kind of’

3. What is your opinion on the locations
used? Which was your favourite?
• ‘The locations are well used and we effective the
tunnel ones are my favourites because you have used
it very well’
• ‘Locations were great! The woods with the leaves
shot’
• ‘My favourite was the shots in the wood, with all the
leaves, I think they worked well’
• ‘Tunnel/conservatory location’
• ‘I wouldn’t have had the goal post in. I like the tunnel
shots’

4. Does our singer convince you? (Is it
synchronised properly?)
• ‘Yes he has performed the song very well’
• ‘Yes! He portrayed emotion really well with the use
of hand gestures and facial expression’
• ‘Yes! He was really convincing and plated the part
really well’
• ‘Yes’
• ‘Yes’

5. What shots do you think were most
effective?
• ‘The looking down onto Ethan, the clock and
the shot in the town’
• ‘I like the shots with the two of them together
and the close ups of Ethan singing’
• ‘Close up shots/them both together’
• ‘High angle to show Ethan as
weaker/dependent/more desperate. Singing
into/leaning into camera’

6. Would our video convince you to listen
to other songs by this artist?
• ‘Yes, definitely!’
• ‘Yep!’
• ‘Yes! Definitely’
• ‘Yes – he is great animated and star image, a
convincing performer’

7. What have we found out?
• We found that there were various ideas about the feelings that are
being portrayed by the couple in our music video, but all lead to the
same conclusion.
• Overall we found that the locations we used were well liked and
linked with the theme of our music video; as well as having
different favourites.
• There were numerous thoughts on what shots they thought were
most effective, this is something that we thought was positive as
having a range of favourite shots means that there are a wide range
of shots the audience will be attracted to.
• We found that everyone agreed our singer convinced them with
being synchronised properly, as well as finding that all of our focus
group would be convinced into listening to a song by the same
artist.