The document discusses feedback received from the target audience (TA) of 15-16 year olds on a music video project. Focus groups and surveys with the TA provided feedback, such as a comment that music videos help understand lyrics and messages. Social media also helped gather a wider range of feedback. The feedback informed changes like shortening shot lengths. Overall, the TA found the narrative clear and engaging with the visuals and song. Conducting multiple research methods helped ensure an appealing end product for the TA.

1. What have you learnt from your
target audience (TA) feedback?
QUESTION 3
EVALUATION.

2. Back in November I asked a focus
group (Set one Year 11 English aged 15-
16, mixed gender) what they would
look for in a music video and why they
watched music videos. I felt the feed
back from this focus group led to a lot
of creative decisions in the production
of my video as I wanted it to be as
appealing possible to them and
something they can relate to.

3. This particular comment from the focus group
stood out to me the most. Upon reflection this
is what made me realise we needed to make
our narrative as clear as possible as people do
in fact watch a music video to understand the
story the lyrics are trying to tell.
“I Watch music videos to
understand the lyrics and the
message they are trying to put
across.”

4. “Take Me To Church by Hozier made me
understand the gay community more”
This is another comment that stood out to me. It shows
how music videos do actually have an impact on the
people who watch them and how the consumers do
take notice of what is going on in the video and can
learn something from watching a video or widen their
understanding about a certain community, culture or
social issue.

5. Our video puts across the message of that it’s okay to be
experimenting with relationships in your teenage years and you
don’t have to be tied down. I think this particular message
makes our video more relatable as in modern day society it is
common for people to experiment with multiple partners and
relationships. However the message would not be as relatable
to an older audience as they are used to having one partner
and staying with them for the majority of their lives.

6. This feedback taught me that to create a successful music video for
my target audience it would need to have a clear narrative so the
lyrics become more understandable and also the relationship
message needs to be very prominent and understandable as it’s an
issue that my target audience may come across and they need to
know its acceptable not to be totally committed at such a young age.

7. Use of Social Media.
Social media was a key part in collecting feedback. I used both
Twitter and Facebook. I used Twitter at the very beginning and then
Facebook most recently as on my Facebook I have a wider range of
ages and gender.

8. Focus Groups.
I also conducted small focus groups which involved people of my TA
age group. I gave them 5 questions to answer and I feel giving them
questions to answer made the feedback more specific. If I gave them
no guidance then they would have struggled to know what they
where looking for.

9. Although I used quantitative research methods by giving out
surveys for the groups to fill in, I also included open questions
so I could gain qualitative feedback. However even though I
used open questions so I could get more feedback some
people still just responded with ‘yes’ and ‘no’ answers on the
survey sheets. This was quite frustrating as it made feedback
help limiting because they didn’t expand on what they thought
the narrative was just ‘yes’ they understood it. Also the surveys
were anonymous so I couldn’t contact the responder and ask
them to expand more on their answers.

10. I think social media was the most successful
way of collecting TA feedback as I could reach a
wider audience of people who had little media
knowledge and a larger age range whereas the
focus groups included people who had a lot
more media knowledge and where all the same
age. Although the focus groups where my TA I
felt feedback off an older audience would make
it clear if my video would appeal to a wider
audience not just 14-21 year olds.

11. Gender
Males
Female
This pie chart shows how I got feedback from a mixture of both
genders but mostly females. Although it was a love story and
romantic narrative the males seemed to enjoy it just as much as
the females which made me realise my video would be appealing
to an even wider audience.
(7)
(11)

12. Tunnel
Woods
Graffiti Wall
This pie chart shows what my focus group thought was
the best locations used in our video. We knew the
tunnel would be the most popular shot as it gave a
natural frame.

13. From the focus I learnt that some shots where
out of sync and in other shots the average shot
length (ASL) was too long and it was obvious
where we was saying ‘action’ and ‘stop’ to the
actors as they were waiting around. We acted
on this feedback and shortened some shot
lengths and added other shots to cut out the
waiting around from our actors. I feel this
feedback had minimal criticisms but by us
acting on it reduced our ASL.

14. Social Media.
My social media feedback on Facebook was mostly from
females as I feel like the males on my Facebook did not want to
contact me first to ask to watch it whereas the females who
gave me feedback where my acquaintances therefore they felt
more comfortable contacting me.
Gender
Female
Male
(9)
(1)

15. I inboxed them the link to my music video and gave them three
questions:
Even though they had no media background knowledge I felt they
gave me more detailed feedback than the focus groups. This
research was more qualitative and because I was actively speaking to
the person answering my questions I could ask them to expand if
they gave me a ‘yes’ or ‘no’ answer whereas with the focus groups I
could not.
1. What do you like and dislike about the
video?
2. Does the singer convince you?
3. Do you understand the narrative?

17. Although Conor was the only boy who gave me feedback on
Facebook it was very helpful as he did the same Media A level
course as me and is doing a Media related degree at University
therefore his feedback was detailed and very informative.

18. All of them said the narrative was very clear and
understandable by the way we had her mime his lyrics
and the shots we used. This positive feedback was
consistent throughout all our TA research so this
reassured us that our narrative was clear to basically
all of our TA. All the social media feedback commented
on how they liked the greyscale/black&white effect

19. By conducting multiple focus groups with a range of ages (15-16 16-
17) I felt I learnt a lot more and got a lot more in depth feedback than
I would have done just conducting 1 focus group of people all the
same age. I feel the younger focus groups were a lot more honest
and gave better feedback whereas the rest held back a bit and were
not as critical as they could have been.
This much research was very useful as I got a wide range of
responses which led to minor tweaks in my video which concluded in
a more successful video and narrative.

20. Upon reflection I feel I did a sufficient amount of TA research
and got the feedback I had hoped for. If I didn’t use social
media my feedback wouldn’t have had a wider range of
answers as the people on social media gave me more detailed
feedback. I have learnt that in some shots although they
looked in sync, when uploaded to YouTube it became clear they
were a millisecond out. However this did not effect the appeal
of the music video to my TA as they enjoyed watching it
anyway and liked the way I edited the shots and the locations
used.