What have you learned from your target audience/

1. WHAT HAVE YOU
LEARNED FROM YOUR
TARGET AUDIENCE
FEEDBACK?

2. OLD FOCUS GROUP
During the focus group we played our music video for our class and let them watch it and
we record what they said after watching It a couple times. They said that the narrative
shots were very good and helped develop the story of the video very well. Everyone in
the small group liked the night shots as they it was very effective and the lighting from the
car headlights worked well and add to the atmosphere of the music video. They also
thought that he cut well on the beat and the fast cutting on chorus as the song speeded
up was effective and worked well. Over all the feedback from the group was helpful and
great to receive as it helped us develop our music video and our editing because we now
knew what we need to make it work for our target audience.

3. Female Aged 16
This female fully understood the narrative of our music video
and their favourite shot was when Chris and Courtney were in
the tunnel because of the lighting we used to highlight them.
They preferred the performance shots because they looked like
an actual band and made the shots look more convincing, they
also thought that the band and the actors played their parts
very well. They also preferred the cuts compared to the
dissolves that we used.

4. Female Aged 16
This female found the narrative very easy to follow and to
understand which is what we aimed for and there is nothing
that they don’t understand. They preferred the performance
shots this was because they could see the emotions in the
actors eyes and because of this they said they played their
parts brilliantly. Their favourite shot in the music video was the
barn shot but they said it looked like a run down brick room.
This person also preferred the cut shots compared to the
dissolves.

5. Female Aged 16
This female understood the narrative clearly and didn’t have
any questions about it. They preferred the narrative shots to
the performance ones because they were interesting to watch
but they said their favourite was when they were singing in the
garden and it focused in on the lead singers face because he
was a very convincing singer which is good because that was
him singing and if he wasn’t convincing it wouldn’t have
worked. They also said the rest of the band was conniving and
the actors used in the narrative parts of the song. This person
thought that the cuts were better then the dissolves that we
used .

6. This female didn’t understand the narrative as they thought
they didn’t understand the plot of the video which is different to
other people. A lot more people understood the narrative
compared to those who didn’t. Like the other person they
preferred the shots in the garden with the band as they thought
it was unique to any other shots used. They also preferred the
performance shots to the narrative because the band was likely
and funny and they thought it was entertaining and they played
their roles well.
Female Aged 17

7. Male Aged 16
This male didn’t fully understand the narrative as they didn’t
understand the story or what was going on. Like most people
this person also preferred the performance shots because they
were dramatic and showed there emotions very well and along
with the actors (Chris and Courtney) and this is why said they
played there parts very well. There favourite shot was the
tunnel shots as they thought it was dramatic, effective and an
interesting shot to look at as a viewers point of view. They also
preferred the cuts over dissolves.

8. Male Aged 16
This male clearly understood the narrative mainly because of
the lyrics fitting the video well which made the narrative clearly
understandable. There favourite shot was the performance
ones also the roadside I would presume this was because they
are unique to many shots in this video and compared to others
shots in music videos. This person unlike the others preferred
the narrative shots to the performance ones as they thought
they were too dark which we tried to fix using the flitters to
make it lighter and colour corrections. This person thought that
the music was too loud over the singing which we couldn’t
doing anything about this is the only person to say this. Just
like most people he preferred the cuts to the dissolves.

9. Male Aged 16
This male along most people clearly understood the narrative
of the music video thanks to the lyrics and video matching well.
This person preferred the shots as it build up the star image of
the band and there lives and I think during this shots the star
image was build up to make them look like real stars. There
favourite shots was of them in the abandon building as it fit the
video well and built up the story line. He also thought that the
actors and the band played their roles very well and there
emotions were clear and this helped develop the star image
and the music video itself. Just like everyone else he also
preferred the cuts compared to the dissolves.