2. Language
The language is the key concept of any music video as it gives
the audience an idea as to why you made certain choices that
you did in your music video such as location, costume and
casting choices.
I decided to film my music video in an empty house that has
been cleared out of any furniture and wallpaper in order to
match the rock genre of my music video as I think it gives it an
eerie and mysterious look and it also matches my costume
choices well. I also decided to film part of my music video
underneath a bridge, in which there was graffiti against the
wall and rubble along the floor to represent a suburban area
and different parts of the world that we live in. I thought that it
would be effective to film here because of what was happening
at the moment of my music video. This is
because this location is where my actor
smashed the TV and it reflects the rubble and
glass that is scattered along the ground.
3. Language
I decided that I wanted my actors to wear the colours red
and black as these colours are iconographic of the rock
genre. During the house location my actor is wearing a
red and black checked open shirt, black t-shirt, black
trousers, red tartan boots, some Jesus bracelets, a
necklace with a cross on it and a single black fingerless
glove. The reason why I chose all of these items of
clothing is because I think that it reflects the rock genre
very well, especially the use of tartan. This makes it very
clear to the audience that the genre is rock as these are
conventional and iconographic items of clothing. It also
matches the stereotype of people
who are associated with the rock
genre (‘punks’ this links to Tessa
4. Language
Whilst under the bridge I dressed my actor all in black as I
wanted all of the attention to be on what is happening on
the screen rather than what my actor was wearing as this
is a very effective part of my music video, in which he
smashes the TV. My actor is wearing black trousers, big
black boots and a plain black jacket to make him look quite
simple to focus more on what he is doing rather than how
he looks. I chose the colour black because this colour still
reflects the rock genre very well and matches the mood of
my music video. Black connotes mystery which links a bit
as to why he is smashing the TV and leaves the audience
thinking as it could be due to anger, rebellion, fun or
5. Language
My actress is wearing a burgundy/red top, black studded
and fur leather jacket, black high waisted shorts, black
ripped tights, black knee high leather boots, skull necklace,
silver and black bracelets and rings, black nail varnish and
red lipstick. I chose my actress to dress in this way as it
matches the colour scheme of my music video and they
are also iconographic of the rock genre. In particular,
leather jackets are a key convention of the rock genre
which is why I decided to have one of my actors wearing
one. Plus, this leather jacket has fur on the shoulders and
studs on the collar which makes her look more like a rock-
star as these are also conventions of the rock genre. This
also links to Tessa Perkins stereotypes theory as she looks
like a stereotypical rock star due to the clothes she is
6. Language
When casting people to be my actors for my music video
I looked at people who matched the target audience for
my music video which is people aged 16-24 and the ages
of my actors that I casted were 18 and 19 which fits in
this range. The reason why I wanted to do this is so that
the audience are able to relate more to the video
because the actors are in the same age range as them.
Whereas if I cast someone who was in there 40s it would
be harder for the audience to connect with the video
because they are not within the same age range, so
some of the messages and values that are given off from
an 18 year old performing in this music video may be
different to those of a 40 year old as different age groups
have different ideas and beliefs and are experiencing
different things in their lives so the ideology of the music
video could easily change depending on the age of the
7. Language
I also decided to make the TV itself a key feature of my
music video that will be shown throughout my music video.
This is because the TV is shown throughout my broadcast
section and when my actor smashes it so I wanted to
include images of the TV throughout the whole video to
give the audience an insight as to what might happen. I
have also used the same TV during each part to show
continuity through my work and to show a link between my
actress, actor and broadcaster and what they are singing
about. When researching and watching existing music
videos I noticed that some videos have a particular
item/prop that is used throughout the whole video to add
mystery and suspense as to what is going to happen with it
so I decided to use this technique in my own
music video as well in order to have the same
effect.
8. Institution
In order to get my music video well known I would
promote it on social media sites such as Facebook and
Twitter in order to get some views on it on YouTube
and to make more people aware of my music video.
Nowadays most people in my target range use social
media meaning that it is easier for me to send out my
music video and make it more known to the public.
YouTube is also a very popular website in which
videos are uploaded therefore once some people have
watched a previous video my video could come up as
a suggested one to watch, increasing how many
people have seen my music video and how successful
my music video will become.
9. Ideology
Looking at the lyrics to my song the main message is
about the paparazzi and that celebrities just want to be
left alone and not feel pressured all the time to be
perfect role models for the public. Overall, the main
ideology behind the lyrics is pressure from the
paparazzi and the public and that the artists are never
free to do what they want to do because the media is
so strong nowadays that if the artists do anything
slightly wrong or unexpected then it will go global and
cause controversy. So they are trying to let the public
know how they are truly feeling and to try and give
10. Ideology
When planning what I would include in my music video I
tried to relate it back to the lyrics as much as possible in
order to get the ideology of the song out to the public more
by reinforcing the messages and values behind the lyrics.
The main way in which I have done this is smashing the
TV with the sledgehammer. This shows that the artists
cannot handle the pressure anymore and that they just
want to scream and let out their anger but they are unable
to because of how the public will react to this. So I have
shown the artists letting out their anger by smashing the
TV to show how they are feeling inside and that
they are only human. Another way which
shows these feelings is when my actor punches
the side of the wall to show his anger.
11. Audience
My target audience for my music video is people aged 16-24 as
this is the age at which most people watch music videos as
they have grown up with advanced technology so are more
likely to use it more often because this is what they do for fun
and as a hobbie. I would say that my music video targets this
age range due to the actors that I have included in it as they
are in this age range therefore the audience are able to connect
with the music video more and the artists in it. Plus, I think that
the rock genre directly targets this age range as people at this
age are trying to identify themselves as an individual and find
out what style and personality they want to have, which could
be rock. The rock genre is very free and abstract due to the
rebellion label attached to it. This is why I decided to create an
abstract music video as I think that it reflects the rock image
and ideology more and it also gave me a lot more freedom
12. Representation
I think that my actors are represented as rebellious in my
music video due to some of the actions that they do such
as: smashing a TV with a sledgehammer, screaming and
punching a wall. All of these actions represent the artists
as rebellious because you wouldn’t expect people to do
these things unless they are distressed or angry about
something. This links back to the ideology of the song
which focuses on the pressures of being famous. Despite
this, an alternative view could be that they are represented
as strong because the reason why they are doing this is to
be heard by the public and to try and change the
audience’s views on them. This shows the means that they
are having to result in in order for something to change
and for their voices to be heard. This represents them in a
more positive light because the public may appreciate their
dedication to change not only their lives but other
