Top 5 Music Video

1. TOP 5 MUSIC
VIDEO
F A R Z I N M O O S A

2. 1. JAR OF HEARTS – CHRISTINA PERRI
The music video Jar of Hearts by Christina Perri is also a pop music video which
shows a range of things which makes it easier for the audience to identify what
type of genre is expected. For example, from certain codes and conventions; the
audience is easily able to identify that the genre is pop. Now since it is a pop
music video, there is bound to be a tragic story or even a sweet storyline with a
happy ending. In this case, the music video has a tragic storyline since the reason
behind the song is that the singer had a heartbroken at the age of 15.

3. AUDIENCE FOR JAR OF HEARTS –
CHRISTINA PERRI
When it comes to the audience that this specific music video appeals
to, I personally believe that it appeals to teenagers since the storyline
is mainly relatable to them. For example, since the lyrics as well as the
storyline show that the singer had been heartbroken, teenagers usually
go through the same things for e.g. Friendship, love, heartbreak and
so much more.

4. REPRESENTATION IN JAR OF HEARTS –
CHRISTINA PERRI
The representation in this music video is rather
stereotypical. This is because, music videos like
these always show the boy breaking the girl’s
heart, its hardly ever the other way around. This
shows boys as negative people compared to
girls, that they’re always the ones doing
something wrong; hardly ever the girls.

5. MECS IN JAR OF HEARTS – CHRISTINA
PERRIThe technical elements also emphasise the point of the song. For example, for camera
work many close ups were used on Christina's face in order to show her facial
expressions and also to show the audience that she is going through pain and
heartbreak.
When it came to editing, CGI was also used to show an actual jar with hearts inside in
order to emphasise the title of the song.
For sound, non-diegetic sound was used during the entire music video since the
storyline shows Christina singing her heart out and expressing her feelings to the boy
who broke her heart.
When it comes to mise en scene, the costumes of both the characters specifically stand
out. For example, Christina is wearing a white dress which symbolises innocence. While
the man is wearing black, which connotes danger. The different costumes between the
two characters emphasises their personality

6. THEORY APPLYING TO JAR OF HEARTS
– CHRISTINA PERRI.
The media theory which can be most relevant to this particular content is
Walter Lippman’s theory-Stereotypes. This is because, the storyline shows
a stereotype of men breaking hearts which therefore shows a
representation of men being bad people in society which is not always the
case.

7. PRODUCTION, DISTRIBUTION AND EXHIBITION
IN JAR OF HEARTS – CHRISTINA PERRI.
When it came to production, distribution and exhibition; the music video was
produced by Atlantic Records which is known for producing various types of music
videos for famous singers such as Bruno Mars, Cody Simpson and Ed Sheeran. Now
since famous singers have their music videos produced by popular music record
labels, the audience easily knows that either successful or unsuccessful music videos
are expected.
For distribution, the music video was distributed through social networking sites by
the singer herself. For example, on Youtube, Tumblr, Facebook and other social
networking sites. This eventually lead to the news of the music video being
released, spreading through word of mouth; thus resulting in many views on
Youtube.
When it came to exhibition, the music video was released through several formats.
For example, on CDs, on iTunes, on Youtube, on Vevo, along with other different
formats.

8. 2. BLACK MAGIC – LITTLE MIX
The music video Black Magic by Little Mix is a pop music video which
shows a range of things which makes it easier for the audience to identify
what type of genre is expected. For example, from the codes and
conventions in this specific music video, the audience is easily able to
identify that the genre is pop. Also, since it is a pop music video there are
stereotypes which are expected to be seen. For example, the music video
shows intertextuality between teen films since it is set in a school. There is
a popular but evil girl of the school, and finally there is one handsome
boy at the school that all the girls wish to have.

9. AUDIENCE FOR BLACK MAGIC – LITTLE
MIX
• Now since the genre is pop, I personally believe that
the video appeals to teenagers in particular. This is
because it shows people in that particular age range
attending school. This makes it rather more relatable
to teenagers. Also, the storyline can somewhat relate
to teenagers too

10. REPRESENTATION OF BLACK MAGIC –
LITTLE MIX
• The representation shown is negative too. For example, it shows that
teenage girls don’t always have value in society; the only time they are
noticed is when they are pretty or wearing revealing clothes. An
example of this is shown in the music video, when the handsome boy
notices all four girls once they change their appearances.

11. MECS IN BLACK MAGIC – LITTLE MIX
When it comes to technical elements, a range of mid shots have been used to signify the
superiority between all the characters in the music video. For example, when the evil but
popular girl pushes all the four girls out of the way, this connotes that they have no value;
they will only matter if they are pretty like the popular girls.
When it comes to editing, CGI was used throughout some scenes of the video; this is
because of the title of the song and also because of the storyline. For example, the girls
did Black Magic to become popular at the school and get the attention of not only the
handsome boy but also others at the school.
For sound, diegetic sound was used at the beginning of the music video when the bells
rings. This signifies that school is starting and so is the music video. On the other hand,
non-diegetic sound was used throughout the entire music video because of the song.
When it comes to mise en scene, the four protagonists which are Little Mix of the video
are shown wearing messy but smart clothes which relates to their characters in many
ways as they are shown as nerds. But by the end of the music video, they are all shown
wearing casual but revealing clothing which relates to their new appearances and makes
them look rather confident compared to before.

12. THEORY OF BLACK MAGIC - LITTLE
MIX
• For this particular music video, I personally believe that Laura Mulvey’s
theory-The Male Gaze is relevant because by the end of the video all the
girls are represented as sex symbols through the various types of
camera shots used. It shows a stereotype of all women in society today

13. PRODUCTION, DISTRIBUTION AND
EXHIBITION IN BLACK MAGIC- LITTLE MIX
For production, distribution and exhibition; the music video has been
produced by Synco Limited. It had been distributed by all the girls
themselves through social networking sites, which was beneficial as it lead
to the song becoming number one in the UK. When it came to exhibition,
the music video was released through several formats. For example, CDs,
on iTunes, Vevo, and Youtube along with so many more formats. Due to
their success on X Factor, it brought even more popularity to all of their
songs, since they came out as winners on the show.

14. 3. THE HEART WANTS WHAT IT
WANTS – SELENA GOMEZ
This specific music video also shows a pop genre. As I have mentioned
before, the audience are easily able to identify that the song is a pop song
as the storylines tend to be tragic or even sweet. The storyline of this
music video is rather tragic, not only because of the way it is formed but
also because of the title itself. The audience are easily able to tell what is
coming their way.

15. AUDIENCE FOR HEART WANTS WHAT
IT WANTS – SELENA GOMEZ
• When it comes to the audience, this specific music video appeals to
teenagers. This again is because teenagers go through these types of
things which makes it easily relatable to them and in some cases even
get attached to the singer knowing that she has been through the same
thing they have.

16. REPRESENTATION IN THE HEART WANTS
WHAT IT WANTS – SELENA GOMEZ
The representation is rather stereotypical since it shows Selena Gomez
crying over the boy Justin Bieber who has broken her heart. Now this shows,
a stereotypical representation of all girls since many girls react negatively
when going through heartbreak. It not only shows a stereotype but it also
shows a negative representation since the music video emphasises that girls
are unable to function after heartbreak; they are practically seen as weak
people in society.

17. MECS IN THE HEART WANTS WHAT IT
WANTS – SELENA GOMEZ
When it comes to technical elements, for camera a variety of close ups and mid shots were
used in order to show Selena’s facial expressions and emphasise more of her feelings.
For editing, slow paced editing was used when Selena is shown crying and upset. On the other
hand, fast paced editing was used when her and her boyfriend’s wonderful memories are
shown to symbolise the fun and energetic times they shared together.
When it comes to sound, diegetic sound was used at the beginning of the music video when
she talks about her heartbreak and how she is feeling. The diegetic sound was used in order to
emphasise more of the song, and the reason behind it. Non-diegetic sound was used
throughout the entire music video due to the title of the song ‘The Heart Wants What It
Wants’.
For mise en scene, even though Selena is the main character of the music video; her clothes
somehow relate to the song. For example, her outfit is black which symbolises moody and bad,
exactly like her mood as well as the song since it is a sad song.

18. THEORY OF THE HEART WANTS WHAT
IT WANTS – SELENA GOMEZ.
When it comes to media theories, I personally believe that there were two
media theories which are relevant to this specific content. For example, Walter
Lippman’s theory-Stereotypes, since it shows a stereotype of girls feeling weak
and heart broken after being hurt by the person they love. It also applies to
Laura Mulvey’s theory-The Male Gaze, since the music video shows certain
camera angles of Selena when she is shown wearing revealing clothing.

19. PRODUCTION, DISTRIBUTION AND
EXHIBITION OF THE HEART WANTS WHAT IT
WANTS – SELENA GOMEZWhen it comes to production, distribution and exhibition of this music video, the music
video was produced by Hollywood Records which is rather famous and very well known
for producing music videos for popular artists; one of them being Selena herself.
Distribution occurred from Selena when she had promoted her song through social
networking sites. For example, on her Youtube channel, Twitter, Facebook and
Instagram.
When it came to exhibition, the music video was released in a variety of formats. For
example, on iTunes, through CDs, on Youtube and Vevo.

20. 4. NATALIE LA ROSE - SOMEBODY
When it comes to the genre of this particular music video, it is RnB. Now RnB is a
genre which many people from different age ranges tend to listen to; therefore there
are various types of codes and conventions which show that specific genre. For
example, most RnB music videos do not have a storyline. This is because it is usually
a outgoing party song and with this specific song it is the case. This song mainly
appeals to teenagers or young adults as those are the people who are usually
outgoing and always partying. This is one of the reasons why certain lyrics are used
since it appeals to a mass audience of a specific age range as it cannot be aimed at
younger children.

21. REPRESENTATION OF SOMEBODY –
NATALIE LA ROSE
The representation shown is rather stereotypical since in
various types of RnB music videos, the women are shown as sex
symbols or the main person who the entire music video is
revolved around. Now since Natalie is the main singer, the
music video is definitely going to revolved around her, but
along with that it shows that she is rather attractive which
draws a lot of attention towards not only the song but also on
her as a singer. Also, not only is she shown as a sex symbol but
her back up dancers are too since they are wearing revealing
clothes to relate more to the title song as well as the genre.

22. MECS OF SOMEBODY – NATALIE LA ROSE
When it comes to the technical elements, camera is used through a range of mid shots
and close ups in order to show her character as well as her revealing clothing. For
example, when she is dancing around in her revealing outfit; a bunch of close ups are
shown. For example, on her stomach or her face and other parts of her body.
Throughout the music video, I had identified that fast past editing was used throughout
the entire music video since the song itself is rather fast paced which helps emphasise
the entire song and makes it more enjoyable for the audience.
For sound, non-diegetic sound was used throughout the entire music video through the
title song.
When it comes to mise en scene, through costume and props Natalie is shown wearing
short revealing clothing which are light coloured, which tend to emphasise her character
in the music video since it is a happy song. The setting used was also a place where
people are easily able to party. For example, one scene shows a club setting which in
reality is where this specific song is most likely to be played.

23. THEORY OF SOMEBODY – NATALIE LA ROSE
The best theory which can be applied to this particular content is Waltar
Lippman’s theory-Stereotypes. This is because it shows a stereotype of
women being sex symbols and wearing specific clothing in order to attract
men. Another theory which can be applied to this particular song is Laura
Mulvey’s theory-The Male Gaze. For example, Natalie is dressed in a
specific way in order to attract the attention of men and it makes it easier
to identify this through the various types of camera angles, shots and
dance moves she does.

24. PRODUCTION, DISTRIBUTION AND EXHIBITION
OF SOMEBODY BY NATALIE LA ROSE
When it comes to production, distribution and exhibition; it had been
produced by Republic Records which is known to produce many popular
artists’ music videos.
In order to distribute the song, Natalie had distributed the song through
social networking sites, which lead to it being a rather popular song.
For the exhibition, the music video was released in various types of
formats. For example, on iTunes, CDs, Youtube and Vevo.

25. 5. SHAGGY MOHOMBI FAYDEE COSTI
– I NEED YOUR LOVE
The genre of this specific music video is pop/dancehall. Dancehall is
genre which many age ranges tend to listen to since the songs hardly
ever contain any explicit content which maybe unsuitable for certain
age groups. Therefore, various types of codes and conventions
represent this specific genre. For example, even though the lyrics tell a
story, the video does not since this specific music video only shows the
artist partying on a boat as well as singing along and enjoying
themselves.

26. AUDIENCE OF I NEED YOUR LOVE - SHAGGY
MOHOMBI FAYDEE COSTI
• When it comes to the audience of this specific music
video, it usually appeals to a range of age ranges
since it does not include explicit content or anything
which could be unsuitable for specific age groups

27. REPRESENTATION OF I NEED YOUR LOVE -
SHAGGY MOHOMBI FAYDEE COSTI
When it comes to the representation of this particular music
video, it is presented rather positively as well as stereotypically.
For example, it is represented positively through the artists
since it shows the singers as happy artists who party all the
time and are bringing happiness to their fans as shown in
specific scenes throughout the music video. For the stereotypes
in the music video, two girls are shown sitting with the two
main artists. This tends to be used a lot in these types of music
videos in order to make the main artist look attractive and
somewhat manly since it makes them look as if they attract a
lot of women and that they are attractive themselves.

28. MECS OF I NEED YOUR LOVE - SHAGGY
MOHOMBI FAYDEE COSTIWhen it comes to the technical elements; the camera work shows various types of shots such as
wide shots as well as mid shots in order to show more of what is going on in the music video. For
example, wide shots were mainly used when the artist was shown performing at their own concerts,
and the audience are enjoying it. On the other hand, the mid shots were shown when the two main
singer were singing the song to the camera which shows their facial expressions. Their facial
expressions symbolise their feelings since the lyrics express their love towards a specific person
they might have written the song for.
When it came to editing, fast paced editing was used throughout the entire music video in order to
emphasise the song since it is a happy, fun and outgoing song. It is a song which is mainly heard at
parties or at clubs. The fast paced editing makes the whole music video rather enjoyable for the
audience.
For sound, non-diegetic sound was used throughout the entire music video through the song itself.
When it came to mise en scene, costume and props which the main artists were wearing shows the
innocence since the song is a rather happy song. Also, since the setting of the music video is in
Spain the clothes which everyone in the music video is wearing is rather short as well as light
coloured, which matches the theme of the song. The lighting was also bright when it came to the
two main artists singing as it symbolises that they are the main artist and that the music video is
revolved around them since the song is sang by them.

29. THEORY OF I NEED YOUR LOVE - I NEED YOUR
LOVE - SHAGGY MOHOMBI FAYDEE COSTI
The media theory which applies best to this particular song is Walter
Lippman’s theory-Stereotypes. This is because it shows stereotypes of
women around the men as sex symbols, it is a stereotype in these types of
music videos that women are used as sex symbols in order to make the
men more attractive and manly. This also makes Laura Mulvey’s theory-
The Male Gaze relevant to this particular content

30. PRODUCTION, DISTRIBUTION AND
EXHIBITION OF I NEED YOUR LOVE - SHAGGY
MOHOMBI FAYDEE COSTI
When it comes to the production, distribution and exhibition; the song was
produced by Costi which is a record label.
It was distributed by the artists themselves, through social networking sites
which lead to the music video receiving a lot views as it had spread through
word of mouth.
It was exhibited through various types of formats. For example, on iTunes, on
CDs, on Youtube and Vevo.

31. THE END