1. P E R S O N A L P R O F I L E
A highly motivated and results orientated manager within the retail sector, I have a proven track record of providing exemplary levels of service to a broad range of customers.
Evidence of a constant improvement on sales performance, achieving and exceeding branch targets ensuring the overall and successful running of the business is of the
highest standard. Responsible for the successful promotion of the brand I represent, products and reputation, by ensuring that my customer’s and brands high expectations
are met and exceeded. Personal strengths include a strong work ethic, an organized and analytical approach, creativity, attention to detail, a well-balanced commercial and
operational mindset, and an eagerness to learn and develop new skills. I feel I have been successful throughout my employment at All Saints and wish to expand my retail
knowledge and further my career within the industry.
E X P E R I E N C E
GENERAL MANAGER | ALLSAINTS | SELFRIDGES
Trafford Centre | Manchester | 2500sqft | May 2015 -Present
Turnover | 3 Million
- Responsible for the overall and successful running of a Top 5 Global Ranked Menswear & Womenswear Concession within the Selfridges Trafford Department Store.
- Increases profit through driving sales, offering exceptional service by coaching / developing and motivating the team, minimizing shrinkage and controlling costs to the
business.
- Work alongside merchandising department to tailor stock package to be site specific and eliminate risk of over congestion.
- Built a team who are experienced in direct selling and customer service to achieve maximum customer loyalty and satisfaction, whilst winning company awards for “Stylist of
the Year”.
- Effective wage control with site operating at a 10% wage to sales cost.
- Manage all company expectations, ranging from the standards on the shop floor to back of house and administration.
- Drive the business by increasing UPT, ATV, meeting sales targets and visual merchandising through commercially analysing the shop floor.
- Proactive in approaching and building relationships in all areas of the business.
- Responsible for recruiting high calibre employees for the store from Assistant store Manager and below.
- Knowledgeable of and implements all current HR policies and procedures.
- Aware of and conversant in all aspects of health and safety.
- Ensures all administrative controls pertaining to security are set up and are fully managed.
- Achieved a 1.4% stock loss result. In depth knowledge of audit procedures, working both with internal and external auditors.
D A N H E A T H
G E N E R A L M A N A G E R
48 CLAREMOUNT RD
MANCHESTER
M6 7RN
+447900 860 446
danheath41284@hotmail.co.uk
danheath41284
http://www.linkedin.com/in/dan-heath-07225356
E D U C A T I O N
FIRST CLASS HONOURS DEGREE GRAPHIC
DESIGN
University Of Bolton BA(Hons) | Sept 2007 |
NATIONAL DIPLOMA GRAPHIC DESIGN
Wigan College | June 2004 |
GCSE’S – 9 A*-C
Bedford High School Leigh | 2003- 2009 |
ASSISTANT STORE MANAGER | OVERSEAS EXPANSION TEAM MEMBER | ALLSAINTS
Market Street | Manchester | 5000sqft | Oct 2014 -May 2015
Turnover | 4 Million
- Manage a Mainline team containing 40 staff and also part of the overseas expansion team, involving store openings, recruitment and training abroad. Ensure I motivate the
team and create a great moral to hit sales goals and ensure company expectations are exceeded.
- Trade competitively against LFL and targets.
- Ensuring all KPI’s are met which include Sales Targets, Stock Loss, UPT, Wage Control, Creation Mastercards, Customer Relations Management.
- Control of wage budgets (10%), Rotas, Manhours and TMS.
- Use of all HR procedures.
- Commercially analyzing the business to help drive sales and meet goals, drive conversion, productivity, ATV and UPT.
- Understanding of visual merchandising and to ensure the store image represents the brand.
- Lead a team of employees by example and set high standards.
- Control of recruitment to a manhour planner and further training for newly recruited employees and creating inductions.
- Controlling stock loss of less than 2%. In depth knowledge of audit procedures, working both with internal and external auditors (RGIS, Orridge).
- Weekly trade completed to a high standard for District Managers and Directors.
DEPUTY STORE MANAGER | HUGO BOSS
The Trafford Centre | Manchester | 4000sqft | July 2014 -Oct 2014
Turnover | 7 Million
- Manage a Flagship team containing 20 staff and overlook an offsite stockroom. Ensure I motivate the team and create good moral to hit sales goals, commission targets and
ensure company expectations are exceeded.
- Trade competitively against LFL and targets.
- Ensuring all KPI’s are met which include Sales Targets, Mystery Shop, Stock Loss, UPT, Wage Control, , Customer Relations Management.
- Control of wage budgets (10%), Rotas, Manhours and TMS.
- Use of all HR procedures.
- Commercially analyzing the business to help drive sales and meet goals, drive conversion, productivity, ATV and UPT.
- Understanding of visual merchandising and to ensure the store image represents the brand.
- Lead a team of employees by example and set high standards.
- Control of recruitment to a manhour planner and further training for newly recruited employees and creating inductions.
- Controlling stock loss of less than 1.6%. In depth knowledge of audit procedures, working both with internal and external auditors (RGIS, Orridge).
-Weekly trade completed to a high standard for District Managers and Directors.
C O N T A C T S

2. ASSISTANT STORE MANAGER | ALLSAINTS
The Trafford Centre | Manchester | 6000sqft | April 2014 -July 2014
Turnover | 6 Million
- Manage a Flagship team containing 60 staff and overlook an offsite warehouse. Ensure I motivate the team and create good moral to hit sales goals and ensure company
expectations are exceeded.
- Trade competitively against LFL and targets.
- Ensuring all KPI’s are met which include Sales Targets, Stock Loss, UPT, Wage Control, Creation Mastercards, Customer Relations Management.
- Control of wage budgets (10%), Rotas, Manhours and TMS.
- Use of all HR procedures.
- Commercially analyzing the business to help drive sales and meet goals, drive conversion, productivity, ATV and UPT.
- Understanding of visual merchandising and to ensure the store image represents the brand.
- Lead a team of employees by example and set high standards.
- Control of recruitment to a manhour planner and further training for newly recruited employees and creating inductions.
- Controlling stock loss of less than 2%. In depth knowledge of audit procedures, working both with internal and external auditors (RGIS, Orridge).
- Weekly trade completed to a high standard for District Managers and Directors.
In November 2009/2010 I was asked and had the privilege of becoming part of a select team of 6 UK employees that All Saints put together to support the roll out and
company expansion of their Retail stores both in the United States and Europe, we later went on to achieve success in the opening of 4 flagship stores across the United
States. Details below;
- All Saints | Los Angeles, Robertson Blvd - Nov 2009
- All Saints | Miami, South Beach - Dec 2009
- All Saints | Boston, Newbury St - May 2010
- All Saints | Miami, Aventura Mall - June 2010
My role during this time was to recruit staff, set up all retail operations, fulfill all visual merchandising expectations, implement staff coaching, styling and uniform guidance
for all male employees and providing management support after store opening.
In addition to this I also managed the Ibiza store for 3 months in the summer 2010.
O P P O R T U N I T I E S &
S P E C I A L A C H I E V E M E N T S:
STORE MANAGER | ALLSAINTS
Spinningfields | Manchester | 8500sqft | Oct 2011 -April 2014
Turnover | 1 Million
- Responsible for the overall and successful running of the Area’s model store.
- Increases profit through driving sales, offering exceptional service by coaching / developing and motivating the team, minimizing shrinkage and controlling costs to the
business.
- Worked alongside merchandising department to tailor stock package to be site specific and eliminate risk of over congestion.
- Won “Best Team” in the District at the Brand Day Awards 2013 & came runner up in the “Best Team” category for the UK.
- Won “Brand Icon” for the North District at the Brand Day Awards 2013.
- Built a team who are experienced in direct selling and customer service to achieve maximum customer loyalty and satisfaction, whilst winning company awards for “Stylist of
the Year”.
- Effective wage control with site operating at a 10% wage to sales cost.
- Manage all company expectations, ranging from the standards on the shop floor to back of house and administration.
- Drive the business by increasing UPT, ATV, meeting sales targets and visual merchandising through commercially analysing the shop floor.
- Achieved the 2nd Best ATV within the company last season.
- Proactive in approaching and building relationships in all areas of the business.
- Responsible for recruiting high calibre employees for the store from Assistant store Manager and below.
- Knowledgeable of and implements all current HR policies and procedures.
- Aware of and conversant in all aspects of health and safety.
- Ensures all administrative controls pertaining to security are set up and are fully managed.
- Achieved a 0.14% stock loss result. In depth knowledge of audit procedures, working both with internal and external auditors.
- Involvement in set up and running of 3 in-store fashion events with up-to 200 high profile guests and VIP’s in attendance.
ASSISTANT STORE MANAGER | ALLSAINTS
Spinningfields | Manchester | 8500sqft | Oct 2010 -Oct 2011
Turnover | 1 Million
WOMENS FLOOR MANAGER | ALLSAINTS | SELFRIDGES
Trafford Centre | Manchester | 2000sqft | Sept 2009 -Oct 2010
Turnover | 1.5 Million
MENS FLOOR MANAGER | ALLSAINTS | SELFRIDGES
Trafford Centre | Manchester | 2000sqft | June 2009 -Sept 2009
Turnover | 1.5 Million
SUPERVISOR | ALLSAINTS | SELFRIDGES
Trafford Centre | Manchester | 2000sqft | April 2009 -Sept 2009
Turnover | 1.5 Million
FULL TIME SALES ASSISTANT | ALLSAINTS | SELFRIDGES
Trafford Centre | Manchester | 2000sqft | Oct 2009 -April 2009