SEO & Content: How to Build More Than Just Links
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If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture. Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
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SEO & Content: How to Build More Than Just Links
- 2. About Me! • Founder, Search Engine Journal • Digital Marketng since 1998! • Co-Founder, Foundaton Digital • @lorenbaker
- 3. Foundation Digital Foundaton Digital is an award winning Los Angeles based boutque digital agency that helps companies develop and execute data-driven earned media & marketng strategies designed to increase market share, targeted trafc and overall brand awareness. Core Focus: • SEO • Content Strategy & Link Building • Content Amplifcaton • Blogging & Blog Management • Infuencer Engagement • Social Media Support • WordPress Development
- 5. What I’m Talking About Today • The Transiton from SEO Content Marketng to Digital Content Marketng • Not Setng Yourself Up to Fail #FailProof Content • Reinvestng Link Vendor Eforts into Content and Inbound Marketng Eforts • Ways to Squeeze More Value Out of Your Content Marketng Eforts
- 6. Poll 1: What Is Your #1 Success Metric with Content Marketng? • Links for SEO • Social Shares • Press & Blog Mentons • Other
- 7. Types of Content & Viral Campaigns We develop original content for mass & authority link acquisiton. Ultmately this content helps with onsite SEO strategy along with assistng mass linking eforts for a natural linking approach.
- 9. Persona Targeted Content Examples
- 10. Holiday & Seasonal Content New Content added each year!
- 11. Holiday & Seasonal Content
- 13. Use Cases for Industry Content • Use in Sales Process • Use in Segmented Emails per Vertcal • Outreach to Industry Specifc Publicatons • Social Media Targetng
- 14. Don’t Just Stop at Blogging
- 15. But How Else Can You Use Ebooks?
- 16. But Does This Work for Clients? Yuup!
- 17. Time to Go On a Book Tour! (Be a Podcast Guest)
- 18. Data Driven Content for Linking & Beyond We feel that by developing proprietary data driven content & research, we can go beyond traditonal linking and empower successful PR and branding initatves.
- 19. Data, How To’s & Surveys
- 20. Data, How To’s & Surveys
- 21. Viral Data Infographic Examples
- 22. Viral Data Benefts & Tips • Journalists love original data • Positons your company as The Source • Data Scientsts are readily available • Have an Expert back you up • ProTip: Find fans to pick apart data before publishing
- 23. Viral Data Infographic Examples
- 24. Survey Benefts & Tools • Positon you as the Source • Proprietary data • Perfect for Link Reclamaton / Link Repo • Great Intro • Superb for PR • Gets Your Audience Involved
- 25. Data Driven Infographic Examples
- 26. Photos and Tutorials Illustrated content is great, but professional photographs and tutorials are leading to massive growth in 2018 for some vertcals.
- 27. How To …..?
- 28. Photos, Video & Tutorials
- 29. Photos, Videos & Tutorials • YouTube videos used for lead nurturing • Used for lead and customer educaton • Clips Used for Facebook, Instagram & SNAP • Integraton in Ad Campaigns
- 30. But What About the SEO? • 430% increase in SEO trafc to blog. • Increase in Leads from blog. • Natural Link pickup from beauty sites and news pubs!
- 31. What Does This Mean for 2018? Revamping campaign to focus on How To’s, Tutorials and Real Life Situatons … Content is Social First; Blog Second (but optmized on site for SEO)
- 32. Local Guides Ruling Local Search Having people create original content about businesses and locatons in their environment is leading to .
- 33. Local Guides & Lifestyle Content • Find Local Experts & Photographers • Write about things in the area that only locals would know or enjoy. • Menton & review businesses in the area then perform outreach to those businesses for social share or even LINKS! • Local content on landing pages which masters SEO & Local Pack but also helps with conversions!
- 34. Local Guides & Lifestyle Content
- 35. Local Guides & Lifestyle Content
- 36. Poll 2: Would You Like to Learn More About How We Can Help With Your Content Marketng in 2018? • Yes • No • Absolutely, I’m Planning My 2018 Strategy Now and Need to Talk to Loren!